MULTI LEVEL MARKETING INTEGRATION PROCESS MANAGEMENT

The paper’s intention is to deal with the issues of the comprehensive multu level marketing integration. It is a conceptual view over the different aspect of the integration process on different levels. The author presents some basic principles of internal and external integration of the marketing inside and outside the business systems. In this regard the business organization network (BON) is also an object of approaching. It is suggested an integration methodology to be used for the conceptualization and development of the -integration process. Another aspect of the paper is the presentation of models for vertical and horizontal markets and marketing integration beyond the boundary of the business systems. Some of the problems of marketing networking process are also discussed in the article.Business organization network; Marketization process; Marketing networks;

An Integrated Service-Oriented Development Platform for Realization of e-Business Systems

Enterprises need to be responsive to meet dynamic businesses and requirements. Service-oriented architecture can improve e-Business applications in integration and flexibility. Therefore, service-oriented architecture has been envisioned as an appropriate computational paradigm for e-business applications. This paper proposes a multi-model driven collaborative development platform for building service-oriented e-Business systems. The platform supports service-oriented software engineering and application developments. It employs three views, i.e., business view, process view, and service view to support business and technical consultants’ operations. Consultants can collaborate from distributed sites of, e.g., clients and IT vendors to provide their clients’ with rapid system development and demonstration. The proposed platform is service-oriented and driven by three models, i.e., service meta-model, process model and business model. All of these three models are supported by a semantic reasoning engine to facilitate intelligent service discovery, process execution and business-business integration. A simple example has been used to demonstrate its functionality

НОВІ МОДЕЛІ МОНЕТИЗАЦІЇ ТЕЛЕБІЗНЕСУ В ПРОЦЕСІ ІНТЕГРАЦІЇ ТЕЛЕВІЗІЙНИХ РЕСУРСІВ В ІНТЕРНЕТ

The article is devoted to the problem of introduction of new models of TV business monetization in the process of integration of television resumes on the Internet. Traditional television experiences one of the most difficult periods of its existence in the era of digital technology. Ukrainians are increasingly using the Internet to access television content. Video on Demand (VoD) is gradually becoming a new video consumption paradigm. The consumer adjusts the view for himself takes into account his advantages.Television managers need to figure out the weakest and strongest media points and should answer questions. How to prevent the process of passing the audience to the Internet? What alternative resources can be offered to TV audiences? What are the ways to monetize TV content when known business models are outdated?The article is devoted to the problem of introduction of new models of TV business monetization in the process of integration of television resumes on the Internet. Traditional television experiences one of the most difficult periods of its existence in the era of digital technology. Ukrainians are increasingly using the Internet to access television content. Video on Demand (VoD) is gradually becoming a new video consumption paradigm. The consumer adjusts the view for himself takes into account his advantages.Television managers need to figure out the weakest and strongest media points and should answer questions. How to prevent the process of passing the audience to the Internet? What alternative resources can be offered to TV audiences? What are the ways to monetize TV content when known business models are outdated

Integrated Modelling of Business Process Models and Business Rules: A Research Agenda

Process models are the basis for a wide range of critical activities within an organisation. It is not surprising then that process models, and the act of process modelling, have been the focus of much research over the last two decades. Recent research indicates, however, that common process modelling notations lack sufficient representation for capturing business rules. Although the need for business processes and business rules to be modelled in an integrated manner is well established, the body of knowledge on integrated modelling of the two is limited. In this paper our aim is to review the state of related research and develop a research agenda, based on a systematic review of related literature, to advance research in this field. We present a consolidated view of the benefits of rule and process model integration, together with an overview of current related approaches, and a research agenda going forward

Improving enterprise business processes with systems analysis and design methodologies and tools.

Enterprises have to be organized in a business process oriented way. This is in order to be successful in a changing and challenging business environment including uncertainty and complexity in managing business and manufacturing processes. The main objective of this thesis is to implement comprehensive modelling methodologies and tools that capture all useful information included within the enterprise business processes. This has been achieved first through implementing the Systems Analysis and Design (SAD) methodologies and tools for integrating the business design processes. The implementation should recognize the enterprise organization view, data and information view, function view, and also product/service view. Such recognition is required in order to improve the reuse of business process models for the implementation of workflow management applications. The implemented design methodologies have been demonstrated through two case studies, including the modelling of business and automotive manufacturing processes. In Addition, the Architecture of the Integrated Information System (ARIS) has been presented in both implementations using ARIS tool set. The ARIS implementation has assisted in supporting analysis for potential changes, specifying requirements, and also supporting the modeled business processes systems level design and integration activities. Results of using the selected graphical design languages with the systematic explanations of modelling the business process functions and activities revealed the need for implementing comprehensive SAD methodologies. Also, the SAD methodologies have assisted with integrating the enterprise through modelling its business activities, technology, and human elements involved. The benefits and disadvantages of each modelling methodology and tool is studied and discussed in detail in this thesis.Dept. of Industrial and Manufacturing Systems Engineering. Paper copy at Leddy Library: Theses & Major Papers - Basement, West Bldg. / Call Number: Thesis2005 .K39. Source: Masters Abstracts International, Volume: 44-03, page: 1475. Thesis (M.A.Sc.)--University of Windsor (Canada), 2005

Un cadre de conception pour réunir les modèles d'interaction et l'ingénierie des interfaces

National audienceWe present HIC (Human-system Interaction Container), a general framework for the integration of advanced interaction in the software development process. We show how this framework allows to reconcile the software development methods (such MDA, MDE) with the architectural models of software design such as MVC or PAC. We illustrate our approach thanks to two different types of implementation for this concept in two different business areas: one software design pattern, MVIC (Model View Interaction Control) and one architectural model, IM (Interaction Middleware)

Development and Evaluation of Omni channel service based on Internet of Things for Hospitals

Omni-channel services based on the Internet of Things (IoT) technologies have emerged in various business environments. To enhance hospital’s service quality and maximize benefits as well as provide seamless customer experience, this study applies IoT technology based on NFC, iBeacon(inclusing wearable devices) as an omnichannel service for integration of online and offline channel in hospital. First, we develop services based on IoT technology for omni channel of the hospital. Then, we will evaluate omni channel services from a CRM and BPI point of view through interview. To develop the IoT technology based on NFC, iBeacon, we conducted action research. The five phases in action research framework research include diagnosing, action planning, action taking, evaluation, and specifying learning phases. In this study, we focus on action planning, action taking, evaluation. At the action planning phases, eleven service models based on IoT technology for omni channel for hospital were designed. Service models were applied to the hospital by installing tags and beacons at the third phase. At the fourth phases, service models issues and knowledge on the whole application process were derived and summarized with respect to CRM (Customer Relationship Management) and BPI (Business Process Innovation) of hospital

AN EA-BASED APPROACH TO VALUATE ENTERPRISE TRANSFORMATION: THE CASE OF IS INVESTMENTS ENABLING ON DEMAND INTEGRATION OF SERVICE PROVIDERS

Determining the value contribution of IS investments is a crucial task to support conscious decisions, e.g. about the scope or for or against the implementation of these investments. IS investments transform an enterprise not only in its IS related architecture, but often enable enhancements within the business related architecture. Valuating IS investments from an integral point of view therefore means to measure the value contribution to all affected artifacts of an enterprise. Enterprise architecture (EA) used as a coordinative framework to valuate enterprise transformation may help to support this goal. We propose a valuation approach for IS investments based on EA offering two advantages: As through EA all artifacts of and their relationships within an enterprise are known, the impact of IS investments on all architectural layers can be identified and attributed to the IS investments as an integral value. Furthermore EA provides (detailed) models of all artifacts changed. These models can be used to support the valuation of the IS investments? impact on all affected artifacts. To demonstrate how this valuation approach can be tailored for valuating a concrete IS investment, we apply it to the exemplary case of valuating an IS investment enabling the on demand integration of service providers. Therefore we model the enabled enhancements of this IS investment on the business and business process architecture, relating on the basic optimization problem of capacity planning within a certain business process. A case study of the payment transaction process of a banking transactions provider finally shows the applicability of the valuation approach

Model Driven Development and Maintenance of Business Logic for Information Systems

Since information systems become more and more important in today\''s society, business firms, organizations, and individuals rely on these systems to manage their daily business and social activities. The dependency of possibly critical business processes on complex IT systems requires a strategy that supports IT departments in reducing the time needed to implement changed or new domain requirements of functional departments. In this context, software models help to manage system\''s complexity and provide a tool for communication and documentation purposes. Moreover, software engineers tend to use automated software model processing such as code generation to improve development and maintenance processes. Particularly in the context of web-based information systems, a number of model driven approaches were developed. However, we believe that compared to the user interface layer and the persistency layer, there could be a better support of consistent approaches providing a suitable architecture for the consistent model driven development of business logic. To ameliorate this situation, we developed an architectural blueprint consisting of meta models, tools, and a method support for model driven development and maintenance of business logic from analysis until system maintenance. This blueprint, which we call Amabulo infrastructure, consists of five layers and provides concepts and tools to set up and apply concrete infrastructures for model driven development projects. Modeling languages can be applied as needed. In this thesis we focus on business logic layers of J2EE applications. However, concrete code generation rules can be adapted easily for different target platforms. After providing a high-level overview of our Amabulo infrastructure, we describe its layers in detail: The Visual Model Layer is responsible for all visual modeling tasks. For this purpose, we discuss requirements for visual software models for business logic, analyze several visual modeling languages concerning their usefulness, and provide an UML profile for business logic models. The Abstract Model Layer provides an abstract view on the business logic model in the form of a domain specific model, which we call Amabulo model. An Amabulo model is reduced to pure logical information concerning business logic aspects. It focuses on information that is relevant for the code generation. For this purpose, an Amabulo model integrates model elements for process modeling, state modeling, and structural modeling. It is used as a common interface between visual modeling languages and code generators. Visual models of the Visual Model Layer are automatically transformed into an Amabulo model. The Abstract System Layer provides a formal view onto the system in the form of a Coloured Petri Net (CPN). A Coloured Petri Net representation of the modeled business logic is a formal structure and independent of the actual business logic implementation. After an Amabulo model is automatically transformed into a CPN, it can be analyzed and simulated before any line of code is generated. The Code Generation Layer is responsible for code generation. To support the design and implementation of project-specific code generators, we discuss several aspects of code integration issues and provide object-oriented design approaches to tackle the issues. Then, we provide a conceptual mapping of Amabulo model elements into architectural elements of a J2EE infrastructure. This mapping explicitly considers robustness features, which support a later manual integration of generated critical code artifacts and external systems. The Application Layer is the target layer of an Amabulo infrastructure and comprises generated code artifacts. These artifacts are instances of a specific target platform specification, and they can be modified for integration purposes with development tools. Through the contributions in this thesis, we aim to provide an integrated set of solutions to support an efficient model driven development and maintenance process for the business logic of information systems. Therefore, we provide a consistent infrastructure blueprint that considers modeling tasks, model analysis tasks, and code generation tasks. As a result, we see potential for reducing the development and maintenance efforts for changed domain requirements and simultaneously guaranteeing robustness and maintainability even after several changes