Ranking and selection of unsupervised learning marketing segmentation

This research paper has been partially conducted during a three-months visiting period by German Sanchez-Hernandez to the Centre for Computational Intelligence (CCI).NOTICE: this is the author’s version of a work that was accepted for publication in . Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Knowledge-Based Systems, 44, pp. 20–33 http://dx.doi.org/10.1016/j.knosys.2013.01.012This paper addresses the problem of choosing the most appropriate classification from a given set of classifications of a set of patterns. This is a relevant topic on unsupervised systems and clustering analysis because different classifications can in general be obtained from the same data set. The provided methodology is based on five fuzzy criteria which are aggregated using an Ordered Weighted Averaging (OWA) operator. To this end, a novel multi-criteria decision making (MCDM) system is defined, which assesses the degree up to which each criterion is met by all classifications. The corresponding single evaluations are then proposed to be aggregated into a collective one by means of an OWA operator guided by a fuzzy linguistic quantifier, which is used to implement the concept of fuzzy majority in the selection process. This new methodology is applied to a real marketing case based on a business to business (B2B) environment to help marketing experts during the segmentation process. As a result, a segmentation containing three segments consisting of 35, 98 and 127 points of sale respectively is selected to be the most suitable to endorse marketing strategies of the firm. Finally, an analysis of the managerial implications of the proposed methodology solution is provided.This work is supported by the SENSORIAL Research Project (TIN2010-20966- C02-01, 02), funded by the Spanish Ministry of Science and Information Technology

Progresses and Challenges in Link Prediction

Link prediction is a paradigmatic problem in network science, which aims at estimating the existence likelihoods of nonobserved links, based on known topology. After a brief introduction of the standard problem and metrics of link prediction, this Perspective will summarize representative progresses about local similarity indices, link predictability, network embedding, matrix completion, ensemble learning and others, mainly extracted from thousands of related publications in the last decade. Finally, this Perspective will outline some long-standing challenges for future studies.Comment: 45 pages, 1 tabl

A contribution to the ranking and description of classifications

This thesis presents a novel and complete fuzzy multi-criteria decision making (MCDM) methodology. This methodology is specifically designed for selecting classifications in the framework of unsupervised learning systems. The main results obtained are twofold. On the one hand, the definition of fuzzy criteria to be used to assess the suitability of a set of given classifications and, on the other hand, the design and development of a natural language generation (NLG) system to qualitatively describe them. Unsupervised learning systems often produce a large number of possible classifications. In order to select the most suitable one, a set of criteria is usually defined and applied sequentially to assess and filter the obtained classifications. This is done, in general, by using a true-false decision in the application of each criterion. This approach could result in classifications being discarded and not taken into account when they marginally fail to meet one particular criterion even though they meet other criteria with a high score. An alternative solution to this sequential approach has been introduced in this thesis. It consists of evaluating the degree up to which each fuzzy criterion is met by each classification and, only after this, aggregating for each classification the individual assessments. This overall value reflects the degree up to which the set of criteria is globally satisfied by each classification. Five fuzzy criteria are defined and analysed to be used collectively to evaluate classifications. The corresponding single evaluations are then proposed to be aggregated into a collective one by means of an Ordered Weighted Averaging (OWA) operator guided by a fuzzy linguistic quantifier, which is used to implement the concept of fuzzy majority in the selection process. In addition, a NLG system to qualitatively describe the most important characteristics of the best classification is designed and developed in order to fully understand the chosen classification. Finally, this new methodology is applied to a real business problem in a marketing context. The main purpose of this application is to show how the proposed methodology can help marketing experts in the design of specific-oriented marketing strategies by means of an automatic and interpretable segmentation system

Condition Monitoring of Wind Turbines Using Intelligent Machine Learning Techniques

Wind Turbine condition monitoring can detect anomalies in turbine performance which have the potential to result in unexpected failure and financial loss. This study examines common Supervisory Control And Data Acquisition (SCADA) data over a period of 20 months for 21 pitch regulated 2.3 MW turbines and is presented in three manuscripts. First, power curve monitoring is targeted applying various types of Artificial Neural Networks to increase modeling accuracy. It is shown how the proposed method can significantly improve network reliability compared with existing models. Then, an advance technique is utilized to create a smoother dataset for network training followed by establishing dynamic ANFIS network. At this stage, designed network aims to predict power generation in future hours. Finally, a recursive principal component analysis is performed to extract significant features to be used as input parameters of the network. A novel fusion technique is then employed to build an advanced model to make predictions of turbines performance with favorably low errors

Multiple instance fuzzy inference.

A novel fuzzy learning framework that employs fuzzy inference to solve the problem of multiple instance learning (MIL) is presented. The framework introduces a new class of fuzzy inference systems called Multiple Instance Fuzzy Inference Systems (MI-FIS). Fuzzy inference is a powerful modeling framework that can handle computing with knowledge uncertainty and measurement imprecision effectively. Fuzzy Inference performs a non-linear mapping from an input space to an output space by deriving conclusions from a set of fuzzy if-then rules and known facts. Rules can be identified from expert knowledge, or learned from data. In multiple instance problems, the training data is ambiguously labeled. Instances are grouped into bags, labels of bags are known but not those of individual instances. MIL deals with learning a classifier at the bag level. Over the years, many solutions to this problem have been proposed. However, no MIL formulation employing fuzzy inference exists in the literature. In this dissertation, we introduce multiple instance fuzzy logic that enables fuzzy reasoning with bags of instances. Accordingly, different multiple instance fuzzy inference styles are proposed. The Multiple Instance Mamdani style fuzzy inference (MI-Mamdani) extends the standard Mamdani style inference to compute with multiple instances. The Multiple Instance Sugeno style fuzzy inference (MI-Sugeno) is an extension of the standard Sugeno style inference to handle reasoning with multiple instances. In addition to the MI-FIS inference styles, one of the main contributions of this work is an adaptive neuro-fuzzy architecture designed to handle bags of instances as input and capable of learning from ambiguously labeled data. The proposed architecture, called Multiple Instance-ANFIS (MI-ANFIS), extends the standard Adaptive Neuro Fuzzy Inference System (ANFIS). We also propose different methods to identify and learn fuzzy if-then rules in the context of MIL. In particular, a novel learning algorithm for MI-ANFIS is derived. The learning is achieved by using the backpropagation algorithm to identify the premise parameters and consequent parameters of the network. The proposed framework is tested and validated using synthetic and benchmark datasets suitable for MIL problems. Additionally, we apply the proposed Multiple Instance Inference to the problem of region-based image categorization as well as to fuse the output of multiple discrimination algorithms for the purpose of landmine detection using Ground Penetrating Radar