Holistic Influence Maximization: Combining Scalability and Efficiency with Opinion-Aware Models

The steady growth of graph data from social networks has resulted in wide-spread research in finding solutions to the influence maximization problem. In this paper, we propose a holistic solution to the influence maximization (IM) problem. (1) We introduce an opinion-cum-interaction (OI) model that closely mirrors the real-world scenarios. Under the OI model, we introduce a novel problem of Maximizing the Effective Opinion (MEO) of influenced users. We prove that the MEO problem is NP-hard and cannot be approximated within a constant ratio unless P=NP. (2) We propose a heuristic algorithm OSIM to efficiently solve the MEO problem. To better explain the OSIM heuristic, we first introduce EaSyIM - the opinion-oblivious version of OSIM, a scalable algorithm capable of running within practical compute times on commodity hardware. In addition to serving as a fundamental building block for OSIM, EaSyIM is capable of addressing the scalability aspect - memory consumption and running time, of the IM problem as well. Empirically, our algorithms are capable of maintaining the deviation in the spread always within 5% of the best known methods in the literature. In addition, our experiments show that both OSIM and EaSyIM are effective, efficient, scalable and significantly enhance the ability to analyze real datasets.Comment: ACM SIGMOD Conference 2016, 18 pages, 29 figure

ELASTICITY: Topological Characterization of Robustness in Complex Networks

Just as a herd of animals relies on its robust social structure to survive in the wild, similarly robustness is a crucial characteristic for the survival of a complex network under attack. The capacity to measure robustness in complex networks defines the resolve of a network to maintain functionality in the advent of classical component failures and at the onset of cryptic malicious attacks. To date, robustness metrics are deficient and unfortunately the following dilemmas exist: accurate models necessitate complex analysis while conversely, simple models lack applicability to our definition of robustness. In this paper, we define robustness and present a novel metric, elasticity- a bridge between accuracy and complexity-a link in the chain of network robustness. Additionally, we explore the performance of elasticity on Internet topologies and online social networks, and articulate results

Coevolutionary games - a mini review

Prevalence of cooperation within groups of selfish individuals is puzzling in that it contradicts with the basic premise of natural selection. Favoring players with higher fitness, the latter is key for understanding the challenges faced by cooperators when competing with defectors. Evolutionary game theory provides a competent theoretical framework for addressing the subtleties of cooperation in such situations, which are known as social dilemmas. Recent advances point towards the fact that the evolution of strategies alone may be insufficient to fully exploit the benefits offered by cooperative behavior. Indeed, while spatial structure and heterogeneity, for example, have been recognized as potent promoters of cooperation, coevolutionary rules can extend the potentials of such entities further, and even more importantly, lead to the understanding of their emergence. The introduction of coevolutionary rules to evolutionary games implies, that besides the evolution of strategies, another property may simultaneously be subject to evolution as well. Coevolutionary rules may affect the interaction network, the reproduction capability of players, their reputation, mobility or age. Here we review recent works on evolutionary games incorporating coevolutionary rules, as well as give a didactic description of potential pitfalls and misconceptions associated with the subject. In addition, we briefly outline directions for future research that we feel are promising, thereby particularly focusing on dynamical effects of coevolutionary rules on the evolution of cooperation, which are still widely open to research and thus hold promise of exciting new discoveries.Comment: 24 two-column pages, 10 figures; accepted for publication in BioSystem

Quantification of De-anonymization Risks in Social Networks

The risks of publishing privacy-sensitive data have received considerable attention recently. Several de-anonymization attacks have been proposed to re-identify individuals even if data anonymization techniques were applied. However, there is no theoretical quantification for relating the data utility that is preserved by the anonymization techniques and the data vulnerability against de-anonymization attacks. In this paper, we theoretically analyze the de-anonymization attacks and provide conditions on the utility of the anonymized data (denoted by anonymized utility) to achieve successful de-anonymization. To the best of our knowledge, this is the first work on quantifying the relationships between anonymized utility and de-anonymization capability. Unlike previous work, our quantification analysis requires no assumptions about the graph model, thus providing a general theoretical guide for developing practical de-anonymization/anonymization techniques. Furthermore, we evaluate state-of-the-art de-anonymization attacks on a real-world Facebook dataset to show the limitations of previous work. By comparing these experimental results and the theoretically achievable de-anonymization capability derived in our analysis, we further demonstrate the ineffectiveness of previous de-anonymization attacks and the potential of more powerful de-anonymization attacks in the future.Comment: Published in International Conference on Information Systems Security and Privacy, 201

Multi-level algorithms for modularity clustering

Modularity is one of the most widely used quality measures for graph clusterings. Maximizing modularity is NP-hard, and the runtime of exact algorithms is prohibitive for large graphs. A simple and effective class of heuristics coarsens the graph by iteratively merging clusters (starting from singletons), and optionally refines the resulting clustering by iteratively moving individual vertices between clusters. Several heuristics of this type have been proposed in the literature, but little is known about their relative performance. This paper experimentally compares existing and new coarsening- and refinement-based heuristics with respect to their effectiveness (achieved modularity) and efficiency (runtime). Concerning coarsening, it turns out that the most widely used criterion for merging clusters (modularity increase) is outperformed by other simple criteria, and that a recent algorithm by Schuetz and Caflisch is no improvement over simple greedy coarsening for these criteria. Concerning refinement, a new multi-level algorithm is shown to produce significantly better clusterings than conventional single-level algorithms. A comparison with published benchmark results and algorithm implementations shows that combinations of coarsening and multi-level refinement are competitive with the best algorithms in the literature.Comment: 12 pages, 10 figures, see http://www.informatik.tu-cottbus.de/~rrotta/ for downloading the graph clustering softwar

Towards a sustainable Growth story: A critical analysis of the fundamentals

In this paper, I will develop an insight into the growth process of Indian Economy and will find that increased inequality due to unconventional transitions have its negative implications for future growth prospects and the overall issue of sustainability. The objective of this paper is to throw light on theoretical concepts of growth process and to suggest some policies which are in line with the conventions and at the same time are well integrated with the contemporary Indian Economy. Issues like that of consumption inequality, labor mobility etc. have been identified as inhibiting factors for a smooth flow of transitions and with a sector specific analysis, have been dealt with, so as to remove them and make the transition process free flowing, which will bring about a sustainable long-run growth strategy