Screen real estate ownership based mechanism for negotiating advertisement display

As popularity of online video grows, a number of models of advertising are emerging. It is typically the brokers – usually the operators of websites – who maintain the balance between content and advertising. Existing approaches focus primarily on personalizing advertisements for viewer segments, with minimal decision-making capacity for individual viewers. We take a resource ownership view on this problem. We view consumers’ attention space, which can be abstracted as a display screen for an engaged viewer, as precious resource owned by the viewer. Viewers pay for the content they wish to view in dollars, as well as in terms of their attention. Specifically, advertisers may make partial payment for a viewer’s content, in return for receiving the viewer’s attention to their advertising. Our approach, named “FlexAdSense”, is based on CyberOrgs model, which encapsulates distributed owned resources for multi-agent computations. We build a market of viewers’ attention space in which advertisers can trade, just as viewers can trade in a market of content. We have developed key mechanisms to give viewers flexible control over the display of advertisements in real time. Specific policies needed for automated negotiations can be plugged-in. This approach relaxes the exclusivity of the relationship between advertisers and brokers, and empowers viewers, enhancing their viewing experience. This thesis presents the rationale, design, implementation, and evaluation of FlexAdSense. Feature comparison with existing advertising mechanisms shows how FlexAdSense enables viewers to control with fine-grained flexibility. Experimental results demonstrate the scalability of the approach, as the number of viewers increases. A preliminary analysis of user overhead illustrates minimal attention overhead for viewers as they customize their policies

When mobile advertising is interesting: interaction of minors with ads and influencers’ sponsored content on social media

Social ads, along with apps, display and geolocation are the most used actions in the context of mobile marketing. Adolescents are also identified as the main target audience for mobile marketing because they are very active users, they have a sound command of technology and their role as prescribers, especially in social networks. For this reason, the interaction between advertising on social networks among minors (10-14 years) was studied, differentiating between those standard format ads and those commercial content published by influencers. To this avail, more than 2,400 ads were analyzed after monitoring for a week the commonly used device of a sample of minors from the Metropolitan Area of Santiago de Chile. Standard formats, despite being the most used, they hardly generated interaction, unlike commercial content by influencers, which achieved a higher level of interaction (visual and click interaction), although they were less employed. These results open the door to question the advertising management of a digital space which was created for dialogue such as social networks, in which advertisers prioritize selling products and services.La publicidad en redes sociales, junto con las apps, display y geolocalización, son las acciones más recurrentes de las marcas en el contexto del marketing móvil. Igualmente, se identifica a los adolescentes como el principal público objetivo del marketing móvil por ser usuarios muy activos, por sus conocimientos en tecnología y por su papel de prescriptores, especialmente en redes sociales. Por ello, se ha propuesto analizar qué interacción despierta la publicidad en redes sociales entre los menores de edad (10-14 años), tanto aquellos anuncios en formato estándar como los contenidos comerciales publicados por influencers. Para ello se analizaron más de 2.400 anuncios registrados tras monitorizar durante una semana los móviles de uso común de una muestra de menores del Área Metropolitana de Santiago de Chile. Se pudo comprobar que los formatos estándares, a pesar de ser de uso recurrente, apenas generaron interacción en los usuarios, a diferencia de los contenidos comerciales de la mano de influencers que sí lograron un mayor nivel de interacción (tanto visual como en forma de clic), aunque tuvieran una presencia más anecdótica en el conjunto de la muestra. Estos resultados abren la puerta a cuestionar el uso publicitario que se realiza de un espacio concebido para el diálogo, como son las redes sociales, en el que los anunciantes tienen como principal objetivo la venta de productos y servicios

Data Clustering Analysis of the Factors Affecting Palestinian Customers’ Attitudes Towards SMS Advertising

The aim of this article is to identify the factors affecting customer attitudes toward SMS advertising in the Palestinian banking sector using data clustering. A survey questionnaire was designed and distributed to collect primary data. In total 412 usable questionnaires were analyzed using data clustering. The findings reveal that relevancy, entertainment, informativeness, and creditability have positive impact on the attitudes of the Palestinian customers towards the Banks’ SMS advertising. Data clustering, however, provided empirical evidence that most of the respondents are annoyed by the SMS advertising which requires developing policies and procedures at the bank level to get the customers consent (permission) to receive SMS advertisements prior to sending them to customers

ESTABLISHING PUBLIC CONSENSUS THROUGH DEVELOPING SPATIAL MULTIMEDIA SYSTEM TOWARDS SMART GOVERNANCE IN MANAGING CITYSCAPE PLANNING

The rapid development of information technology leads to the changes of the urban management system demanding the utilization of the smart city concept which aims to provide an environment for the community that is efficient, sustainable and secure, with the use of ICT (Information and Communications Technology). This paper utilized smart governance concept as one aspect of a smart city to improve and develop community participation in the visual quality control of urban spaces that meet the social aspects, economic efficiency and biological health of the community through visual quality evaluation activities on city space corridors. The development of spatial multimedia support system is one of the current development in urban planning that associated with public engagement. The objective of the study is to develop a scenario of the 3D spatial multimedia system as a Decision Planning Support System for structuring street corridor landscape based on 3D Interactive Simulation System. Through the scenario of interactivity development, 3D visualization in the virtual environment is expected to be efficient as well as supporting the development of the effectiveness of decision-making system in the evaluation of visual comfort quality in the streetscape

DEVELOPMENT OF BASIC CONCEPT OF ICT PLATFORMS DEPLOYMENT STRATEGY FOR SOCIAL MEDIA MARKETING CONSIDERING TECTONIC THEORY

This paper presents authors analytical view on social impacts as targeted advertisement into the network environment using Omori tectonic theory for description the processes of audience response evolution. This could be extremely important and useful in the modern world to realize desirable e-Gov informational policy in the circumstances of hybrid treats emergence that is especially relevant for the informational space and reaching a cyber-supremacy. Some mathematical and algorithmic basics were contributed for narrative description of information and communications technologies (ICT) architectural deployment could be used for outer regulation of audience response character by Social Media Marketing (SMM) principles. That could be performed by controlled distribution of specified digital content that contains respective key phrases, for example social advertisements and analyzing respective feed-backs. Some results of the empiric study of live audience response dependence on controlled impacts are discussed. Election processes data and recent media recordings for preliminary proof of the contributed concept feasibility have been analyzed. There were shown using gathered empiric data sets, that the extent of impacts to targeted audience response intensity could be the subject of outer regulation. The index has been contributed for assessment the efficiency of the impact’s propagation inside the audience by calculation of row correlation of keyword occurrence and audience response intensity. The approaches suggested in the article can be useful both for building effective interactive systems of state-society interaction and for detecting manipulative traits when influencing a specific audienc

DEVELOPMENT OF BASIC CONCEPT OF ICT PLATFORMS DEPLOYMENT STRATEGY FOR SOCIAL MEDIA MARKETING CONSIDERING TECTONIC THEORY

This paper presents authors analytical view on social impacts as targeted advertisement into the network environment using Omori tectonic theory for description the processes of audience response evolution. This could be extremely important and useful in the modern world to realize desirable e-Gov informational policy in the circumstances of hybrid treats emergence that is especially relevant for the informational space and reaching a cyber-supremacy. Some mathematical and algorithmic basics were contributed for narrative description of information and communications technologies (ICT) architectural deployment could be used for outer regulation of audience response character by Social Media Marketing (SMM) principles. That could be performed by controlled distribution of specified digital content that contains respective key phrases, for example social advertisements and analyzing respective feed-backs. Some results of the empiric study of live audience response dependence on controlled impacts are discussed. Election processes data and recent media recordings for preliminary proof of the contributed concept feasibility have been analyzed. There were shown using gathered empiric data sets, that the extent of impacts to targeted audience response intensity could be the subject of outer regulation. The index has been contributed for assessment the efficiency of the impact’s propagation inside the audience by calculation of row correlation of keyword occurrence and audience response intensity. The approaches suggested in the article can be useful both for building effective interactive systems of state-society interaction and for detecting manipulative traits when influencing a specific audienc

Urban Trail Development in the Monteverde Region

Despite vast expanses of green space in the Monteverde Region, local reserves charge entrance fees and lack extensive hiking options. The World Trails Network is working to create a free long distance trail system called the Sendero Pacífico to offer alternative hiking options and connect the Bellbird Biological Corridor. The goal of this project was to investigate urban trail development from Santa Elena to Monteverde and increase visibility of the Sendero Pacífico in the Monteverde region through promotional strategies. We learned about promotional strategies and techniques in the area and determined the physical aspects that could affect urban trail development in the area

Promoting Reykjavik as a Tourist Destination

Visit Reykjavík is the official tourism organization for promoting the activities in the capital city area. They would like visitors to participate in local events instead of attending primarily nature-based activities. As a result, the goal of this project was to determine how to better market Reykjavík as a tourist destination. We evaluated how organizers advertise events in Reykjavík and how tourists discover events through interviews and surveys. The team recommended changes to Visit Reykjavík’s website in order to improve the user and event organizer experience. Improvements included targeted website marketing, an interactive activity map, and a simplified event input form. We further suggest utilizing Google Analytics to verify the website’s effectiveness

English in the expanding circle of Morocco: Spread, uses, and functions

Research using Kachru’s (1984) World Englishes theoretical framework and Three Circles model has produced a wealth of knowledge about the spread and functions of English to speech communities around the world. However, there is a recognition that disproportionate attention has been accorded across these spheres. The most compelling argument outlining this gap in the literature was offered by Berns (2005) over a decade ago and was reiterated by Elyas and Mahboob (2020) just recently. Berns (2005: 85) concluded that while the bulk of academic research has focused on the use of English in Inner and Outer Circle contexts, the Expanding Circle remains mostly overlooked. Elyas and Mahboob (2020: 1), who co-edited a special journal issue on the North African and Middle East contexts, underscored that the topic of English in these regions ‘is largely under-studied and undertheorized.’ Following Berns’ remarks, numerous studies have focused on this underrepresented context. Nevertheless, despite their solid contributions, these investigations remain insufficient for constructing a comprehensive understanding of the distinct dynamics of the Expanding Circle. To contribute to the Expanding Circle literature, this exploratory, qualitative, macrosociolinguistic study employs Kachru’s (1984) World Englishes theoretical framework to investigate in greater depth the spread, functional range, and domains of English use in the multilingual country of Morocco. Specifically, this study initially provides an overview of the various languages used in Morocco, then outlines the history of its contact with the English language. It next explores English use in Moroccan media, examining in detail the language’s wide-ranging uses in broadcast, digital, print, and film media. This is followed by an in-depth examination of the linguistic landscape of the metropolitan city of Casablanca, with a focus on shop signs and outdoor advertisements. Whilst the users and uses of the English language are the major focus of analysis, additional attention is given to what such a spread means for the other four historically well-established languages of use within this Expanding Circle context: Arabic, French, Spanish, and the indigenous language Tmazight. A further aim of this study is to contribute new perspectives to the existing literature on the distinct dynamics of the Expanding Circle in general