A DISCOURSE ANALYSIS OF THE NEWSPAPER ADVICE COLUMN

This study investigated the feminist voice revealed in the advice-transaction column Women’s World, Sunday issues of SunStar Daily newspaper. Specifically, as implied by the verbal transaction, it focuses on these feminist aspects: societal roles of women as advice-seekers and as advice-givers. Also, this research illustrated the socio-psychological thematic issues involved in this advice column. The data of this study are the advice columns in the Women’s World published in SunStar Daily every Sunday of the week where twenty-two issues were examined. The results showed that women face particular and complicated obstacles in life and play a variety of roles in society. Their varied experiences have revealed insightful facts, such as the fact that women worry about things like their weight and appearance, matriarchal obligations, relationships, and career goals, among other things. These problems provide as an example of the intricate and varied difficulties that women encounter in daily life. The study found that women who seek guidance have a number of socio-psychological issues that represent the worries and difficulties they face in their daily lives, including psychological issues, relationship infidelity, family troubles, commitment uncertainty, and professional obstacles. The study also emphasizes the significant contribution that women have as advice-givers in newspaper advice columns. Women offer guidance on a range of subjects, such as family problems, romantic relationships, and raising kids. This conclusion emphasizes the importance of women's support and guidance of others and the necessity for support systems that empower women to have fulfilled lives

THE EVOLUTION OF SOCIETAL MARKETING IN SERVICE BUSINESSES: ORIGINS, TRANSFORMATIONS AND FUTURE PERSPECTIVES (1970-2023)

The aim of this article is to retrace the paradigm changes in the evolution of marketing theory through four periods that led to the emergence of societal marketing, as well as the causes behind these changes. Our work is based on an in-depth literature review and theoretical analysis founded on the work of P. Kotler and G. Zaltman (1971), which contributed to the reconceptualization of the concept of societal marketing. We then examine the factors that have favored the successful implementation of societal marketing in service companies, such as closer relationships with customers, win-win strategies for all, and a focus on relational trust. This analysis is inspired by the work of Grönroos (2007) on interactive service models, where transparent communication and customer experience reinforce consumer loyalty and commitment. Finally, we focus on future prospects that could completely revolutionize societal marketing and enable its consensual, gradual and widespread acceptance within service companies, which is not yet the case today. Despite notable advances, only a small minority of companies are implementing the principles of societal marketing. However, changing consumer behavior, the rise of artificial intelligence, increased competition and a growing number of brands for a limited demand, as well as existing regulations, have obliged many companies to prioritize customer loyalty strategies. These factors will increase the pressure on companies to meet societal marketing standards

CO-BUILDING: THE EXCHANGE NETWORK OF BRICKS AND RELATED BUILDING TECHNOLOGY AROUND DUTCH FORMOSA (1624-1662)

The formation of buildings is not only based on design theories but also relies heavily on the extensive construction networks behind them, which is especially true and often more complex under the colonial system of the Dutch East India Company (VOC) in Asia. This study focuses on the sources and transportation of brick materials, as well as the dissemination of brickmaking and bricklaying techniques, during the construction of key fortifications in Dutch Formosa. By analyzing brick quantity records in VOC’s Taiwan-related documents, such as the De Dagregisters van het Kasteel Zeelandia (Diary of Castle Zeelandia), the research reconstructs the timeline of brick imports from the southeast China coastal area to Tayouan (now Anping, Tainan). It also infers the local brick production capacity in Saccam (now downtown Tainan) based on the scale of Fort and City Zeelandia. In addition, historical records reveal that bricks were exported from Tayouan to other settlements in Taiwan, as well as to Hirado, Japan. As VOC power and territorial control expanded in Taiwan, brickmaking techniques spread to places like Wankan and Tamsui, primarily under the control of Chinese immigrants who managed brick burning and masonry work. Meanwhile, fortifications construction during this period featured the use of Dutch cross-bond masonry, a technique still visible in the remains of Castle Zeelandia. This study situates these developments within the framework of “co-colonization,” highlighting the interconnected exchange networks that went beyond mere commodity trade and uncovering a fusion of building traditions between colonizers and the colonized

SAUDI WOMEN AS AGENT OF CULTURAL SUSTAINABLE TRANSFORMATION THROUGH SUSTAINABLE DEVELOPMENT APPROACH: A QUALITATIVE STUDY

This research aims to identify the role of Saudi women in cultural sustainability as an aspect that generates and facilitates transformation towards sustainable development. The research is carried out in order to identify some directives which can reinforce the women’s position in the Saudi context according to the needs of vision 2030. It will examine how women can be considered as an agent of cultural sustainability to generate and facilitate transformation for a successful process for sustainable development. To reinforce this idea, this report will discuss the role of women on the social, economic and environmental transformation according to the requirement of a sustainable paradigm. As an explorative and descriptive approach, the research will adopt interviews to collect data. At all 25 interviews were conducted and a thematic analysis was operated by Atlas ti 8. The findings demonstrate that women are aware of the necessity to change and can contribute positively to the cultural transformation while preserving the present culture capital. The thematic analysis elaborated is used to dress a theorical model or a roadmap for a feminist cultural approach of sustainable development (economic, social and ecologic)

STRATEGIES FOR THE DEVELOPMENT OF ARTIFICIAL INTELLIGENCE: A COMPARATIVE ANALYSIS OF INTERNATIONAL EXPERIENCE

This article presents a comparative analysis of strategies for integrating artificial intelligence (AI) into public administration. It examines the approaches of various countries to the digital transformation of the public sector through AI technologies, focusing on regulatory frameworks, organizational implementation, and institutional readiness. Particular attention is given to how countries such as the United States, China, Estonia, and the UAE incorporate AI into administrative processes, public service delivery, and decision-making within government institutions. The analysis reveals significant differences in national priorities: from ensuring technological sovereignty and security to developing citizen-oriented services and smart urban infrastructure. Despite these differences, a common objective is evident — to enhance the efficiency, transparency, and adaptability of public administration in a rapidly evolving digital environment. The findings may serve as a valuable resource for developing national AI strategies in the public sector based on international best practices

FACTORS EFFECTING OF HOTEL’S REVISIT INTENTION AMONG TOURISTS IN THAILAND

The objective of this article is to present knowledge derived from a literature review on causal factors of hotel’s revisit intention among tourists. The article to explain the meaning, background, components, and relationships of variable related to hotel’s revisit intention among tourists. Methodology by documentary research from 250 articles, with the source of the articles from various databases and analyzed data by content analysis. Based on the literature review found that the variables commonly used to study hotel’s revisit intention among tourists include customer experience, service quality, brand image, and customer satisfaction.The objective of this article is to present knowledge derived from a literature review on causal factors of hotel’s revisit intention among tourists. The article to explain the meaning, background, components, and relationships of variable related to hotel’s revisit intention among tourists. Methodology by documentary research from 250 articles, with the source of the articles from various databases and analyzed data by content analysis. Based on the literature review found that the variables commonly used to study hotel’s revisit intention among tourists include customer experience, service quality, brand image, and customer satisfaction

A COMPARATIVE ANALYSIS OF THE INTERNATIONAL STANDARDS FOR THE PROFESSIONAL PRACTICE OF INTERNAL AUDITING AND THE GLOBAL INTERNAL AUDIT STANDARDS (GIAS)

In January 2024, the Institute of Internal Auditors (IIA) issued the Global Internal Audit Standards (the Standards) with implementation required by January 9, 2025. These standards represent a significant update from the 2017 version (the International Standards for the Professional Practice of Internal Auditing ), introducing several key changes to enhance the internal audit profession (IIA, 2025). This paper focuses on explaining the critical updates on the new global internal audit standards (GIAS).These standards are related to many areas such as, standards structure, internal audit functions, emerging risks, strategic objectives, artificial intelligence, and cybersecurity

“EMPLOYEE ENGAGEMENT: SCORES AND INFLUENCING FACTORS CASE STUDY OF A STATE ENTERPRISE IN THAILAND”

This research aims to study the engagement assessment index and analyze the factors influencing employee engagement in a state enterprise in Thailand. The study employs a quantitative research method, using a questionnaire as a data collection tool from a sample of 855 employees. Data analysis was performed using descriptive statistics (mean and standard deviation) and inferential statistics, including Multiple Regression Analysis and Structural Equation Modeling (SEM). The findings revealed that the overall employee engagement score, measured by the Employee Net Promoter Score (eNPS), indicates a need for improvement. The majority of employees fell into the 'Passive' group (37.80%), followed by the 'Detractor' group (33.60%), and the 'Promoter' group (28.70%). Further analysis indicated that engagement in terms of 'Say' was rated as excellent, 'Strive' as good, while 'Stay' required improvement. Factors such as organizational attitude, direct supervisors and executives, acceptance, career opportunities, welfare, and work environment positively influenced employee engagement

UNDERSTANDING UNDERGRADUATES MONEY MANAGEMENT BEHAVIOR: A STUDY BEYOND FINANCIAL LITERACY

Purpose: Undergraduate' money management behavior determines the smoothness of their transition into adulthood. Economic, social, and psychological factors also influence college students' money management behavior. Therefore, the purpose of this paper is to investigate how college students manage and respond to the economic, social, and psychological factors that influence their money management behavior, and to examine whether these responses change as they progress through their degrees.Methodology/approach: Qualitative Exploratory, Data were collected using six focus group discussions (FGDs), held at three universities in Indonesia, attended by 47 undergraduate students.Findings: The results showed that the way they handled their spending, income, savings, friendships, and stress changed as they moved through their studies. They both had similar ways of investing, followed their parents' money tips, and used technology to save money, no matter how far they were in their studies.Practical implications: The results of this study can help governments, banks, schools, and parents who want to teach college students good money management skills.Originality/value: This study goes beyond just talking about financial literacy. It has demonstrated how undergraduates' students react to different factors related to managing money and how these reactions change as they advance in their studies. This study used a qualitative exploratory method, instead of the usual quantitative methods that are often used for research on how undergraduates' students manage their money

CULTIVATING RESILIENCE: MINDFULNESS, ACCEPTANCE, AND GRATITUDE-BASED INTERVENTIONS IN PSYCHOTHERAPY FOR IMMIGRANTS

Immigrants and refugees often face profound challenges and losses that are difficult to overcome. Feelings of isolation, the loss of homeland, disconnection from family and friends, and a lack of belonging are some of the obstacles that can lead to stress or even despair. Additionally, therapeutic approaches that fail to account for cultural differences, as well as the unique expectations and sense of agency of immigrants and refugees, may result in less effective treatment outcomes. However, therapies based on acceptance, mindfulness, and gratitude have demonstrated an ability to bridge cultural gaps and empower individuals to regain a sense of agency while addressing the mental health challenges linked to their immigration experiences. These strength-based interventions align well with various therapeutic models, including humanistic and existential therapies, which serve as two examples of psychotherapy approaches that can effectively incorporate acceptance, mindfulness, and gratitude. A point of caution is that gratitude-based approaches do not overlook the suffering of immigrants. Instead, they help reframe their experiences as opportunities, enabling them to tap into their resilience and cultivate self-compassion. This paper will explore specific treatment strategies using acceptance, mindfulness, and gratitude to help immigrants and refugees navigate the mental health difficulties they face