Tourist Expectations Toward Travel And Tourism Websites In Thailand

As there is still only limited research about expectations and preferences of travel and tourism websites, the aim of the paper is to enhance this body of knowledge by providing theoretical and empirical evidences about tourists’ expectations and preferences toward the roles of functionality/usability factors and quality of information of Thai travel tourism websites. A total 415 tourists were investigated by a structured questionnaire. The empirical findings indicated that 1) there was significant difference of tourists’ expectation between functionality/usability factors and quality of information of travel tourism websites at statistic level of 0.05. 2) tourists had expectation and preference on  quality of information factor higher than functionality/usability factors 3) the three attributes most expected for functionality/usability factors were ease of physical access to the website, less response time, and easy access to specific detail within the website 4) the three attributes most expected for quality of information were current reliable information, useful sufficient information about tourism products/services and travel facilities including detailed and comprehensive coverage of travel tourism information

The effects of travelling reasons on social media resources and tourist expectations

Esta investigación tiene como objetivo examinar la relación de las fuentes del contenido generado por el usuario (UGC) en las redes sociales, que proviene generalmente de fuentes de lazos fuertes y fuentes de lazos débiles, en la generación de expectativas turísticas sobre los recursos básicos y los recursos o factores de apoyo de los destinos. También se analiza el efecto moderador de las razones para viajar en la relación de las fuentes UGC y las expectativas turísticas. Para esta investigación, se recogieron 375 encuestas. Los resultados señalan que las razones o motivos del viaje son un factor importante a considerar en la generación de las expectativas turísticas, y en nuestro caso, el UGC que provenía de las fuentes de lazos débiles influyen de manera significativa en la generación de expectativas del turista cuando viaja por motivos de trabajo.This research aims to examine the relationship of user generated content (UGC) sources in social media which is provided by strong-tie sources and weak-tie sources on tourist expectations on core resources and factor supporting of the destinations, and also analyze the moderate effect of the reasons of travelling on the relationship of UGC sources and tourist expectations. 375 samples were collected. The results demonstrate that travelling reasons is an important factor to consider about the origin of tourist expectations. The UGC that was provided by weak-tie source has influence on tourist expectations when they travel with business reason

A Framework for Understanding Travel Intention Post-Pandemic to International Tourist Destinations

The main goal of this paper is to shed light on risk perception, travel motivation, and destination image as significant factors in travel intention to international destinations. Understanding the influence of these factors is a strong trend in tourism research. However, limited studies have developed a model to understand global tourist travel intentions post-COVID-19. Because of the pandemic constraints, the world economy and the tourism sector have faced severe negative consequences. These consequences led to a drop in the number of international tourists, representing the primary source of tourism income contributing to the Gross Domestic Product (GDP) for many developing countries. Governments and stakeholders are striving to ensure the recovery of tourism services and products to attract tourists to safe destinations. Based on the review and analysis of selected studies, this study highlights the significance of critical factors influencing tourists\u27 intention to travel post-pandemic. Additionally, this contribution offers a framework for future studies on crisis-related travel behavior

Can Spiritual Tourism in India be Marketed Properly? Learnings from an Analysis of Twitter

The tourism sector is an economic powerhouse for any country and tourism growth improves the quality of people’s lives by providing employment of diverse kinds. Electronic word of mouth (e-WOM) has emerged to become a highly influential strategy of modern marketing and a significant medium as harnessed by travel marketers. Sentiments are a representation of human emotions and present a wide spectrum of varying intensity. The objectives of this research paper are to examine what propels a spiritual traveller towards Indian sites of interest, to appreciate the function of beliefs and where does it yield fruits? It also analyses the value of sentiments regarding Indian spiritual destinations. The focus is an exploration of spiritual tourism knowledge including systems of belief and values that motivate a tourist. Rather than criticising any existing ideographic knowledge, the purpose is to yield a dynamic understanding of perceptions and beliefs. Qualitative and descriptive data analysis is used in this research using Twitter sentiments related to Indian spiritual destinations. The results highlight that Indian spiritual destinations are not fully engaged or marketed properly on social media to attract global tourists

An empirical analysis of tourist satisfaction: A case-study of Zlin-ZOO in the Czech Republic

This paper aims to assess the mediating role of tourist satisfaction based on certain antecedents and consequences for the fa mous zoo of the Moravian region in the Czech Republic. Relatively, the overlooked segment of the hospitality sector, particularly, the recreation segment is addressed by taking the case of the aforementioned zoo to analyze the antecedents and consequences of tourist satisfaction fr om visitors’ viewpoints. Hence, the assessment of the mediating role of tourist satisfaction by taking the case of Zoo in the recreation segment is the novel aspect, due to its thorough investigation about the role of significant antecedents and consequences. Based on the primary da ta and application of the PLS-SEM, results indicated direct and indirect effects, the construct ‘emotion’ significantly affects tourist satisfaction as a direct effect. Tourist satisfaction also predicts the recommendation/WoM and corporate image significantly while only ‘emotion’ is signi ficant with respect to indirect effects. The study concludes that ‘emotion’ is an important antecedent for consideration, whilst recommendation/WoM, and corporate image are significant constructs of consequences related to tourist satisfaction. The study i mplications and limitations are considered whilst future research directions have been suggested in the end part of the paper. © 2020 Editura Universitatii din Oradea. All rights reserved

The moderating effects of personal characteristics and motivational factors on the propensity to use sports events tourism websites

Despite plenty of research related to the Internet has been conducted throughout the world, there remains a shortage of knowledge pertaining to personal characteristics and motivational factors as the moderating effects on the propensity to use sports events tourism websites. Thus, this study was conducted to investigate roles of moderating effects on the relationship between customer-perceived value and the propensity to use sports events tourism websites. This study has utilized the Sport Website Acceptance Model (SWAM) and the Uses and Gratification Theory (UGT) as the research background theories. Therefore, four components of customer-perceived value which extracted from the factor analysis were accessibility, flexibility, interactivity and reliability, acted as independent variable. While, motivation in terms of informativeness gratification and entertainment gratification acted as the moderating variables. This study has utilized a self-administered questionnaire adapted from a standardized questionnaire based on the literature review. The sample of the study comprised of 530 sports tourists’ (315 males and 215 females) who participated in three major sporting events conducted in Malaysia in 2013. The probability sampling technique was applied to select the respondent. The results of Pearson correlation analyses showed that there was a significant relationship between customer-perceived value and the propensity to use the websites. The stepwise multiple regression analyses showed that amongst four moderating variables of personal characteristics (age, gender, education, and income) except income did not moderate the relationship between customer-perceived value and the propensity to use the websites. The result of the study also indicates that 14.8 percent of the total variance of the propensity to use the websites was explained by customer-perceived value, entertainment gratification, informativeness gratification, the combination of customer-perceived value and entertainment gratification as well as the combination of customer-perceived value and informativeness gratification. The research findings would be practical and useful for sports tourism organizations in providing distinctive sports tourism websites on how to market their products and/or services effectivel

Use and appropriation of information and communication technologies (ICTs) in the commercialization of rural accommodation services

Artículo publcado en Revista AgroproductividadObjetivo: Identificar el uso y apropiación de las Tecnologías de la Información y la Comunicación (TICs) en los servicios de alojamiento rural en el Estado de México.Diseño/metodología/aproximación: Se llevó a cabo un estudio de caso múltiple con enfoque cualitativo, a través de un muestreo aleatorio por conveniencia.Resultados: Se identificó que falta apropiación en los proyectos turísticos, además de baja difusión y comercialización de servicios turísticos a partir del uso de las Tecnologías de la Información y Comunicación (TICs).Limitaciones del estudio/implicaciones: El estudio se enfocó únicamente en los proyectos generados a partir de iniciativas gubernamentales, quedando un gran campo de oportunidad al analizar otros alojamientos rurales.Hallazgos/conclusiones: La pluri actividad rural ha permitido que el turismo se incorpore en la dinámica social de las comunidades, lo cual contribuye a la economía familia

Inbound marketing in the hospitality industry: A systematic review of the last 12 years

This paper aims to analyze the evolution in the research of digital marketing tools and strategies used by inbound marketing in the main journals related to this term and related topics to the hospitality industry. The results obtained have led to detect a progressive increase in the number of publications analyzing inbound marketing tools in recent years (2010-2021), which point to the construction of a Marketing 5.0 paradigm. A high rotation of topics has also been detected, describing a dynamic and fluctuating research field. It is recommended that more research be carried out on inbound marketing (as a strategic model of structured marketing) to allow for an integrative vision of technologies, which until now have been analyzed without a defined backbone linked to the hotel business

PENGARUH ELECTRONIC WORD OF MOUTH DAN TOURIST MOTIVATION TERHADAP SATISFACTION SERTA REVISIT INTENTION

Revisit intention in tourism marketing is the hope of destination managers for the sustainability of their destinations. Revisit intention of tourist areas is influenced by many factors. The problems and objectives of this study are the effect of electronic word of mouth and tourist motivation on satisfaction and revisit intention. The research location is on the beach of Krakal Gunung Kidul, Yogyakarta. Tourists who have visited  the  destination  for  the  first  time  become  the  research  samples.  The  data  collected  from  120 respondents  with questionnaires, dan  analyzed by  SEM AMOS. The conclusion  of this study  shows  that electronic word of mouth and also tourist motivation have a significant effect on satisfaction, electronic word of mouth has a significant effect on revisit intention, either on tourist motivation too, also there was a  significant  effect  from  satisfaction  on  revisit  intention.  The  limitation  of  this  study  which  the  sample criteria is to general, it is need more specific, such as by age, then the bias will be more minimize. Further research hoped that it can examine other variables like attractiveness, facilities and tourist experience

Uses and Gratification Theory in Connection with Knowledge and Information Science: A Proposed Conceptual Model

This paper was aimed at clarifying the links between Uses and Gratification Theory (UGT) and Knowledge and Information Science in both traditional and modern contexts. Uses and Gratification conceptual model were also proposed both for library and information centers, and for interactive information retrieval systems. Review and analysis of published resources were used as the methodology of the article. Findings showed that UGT is in close connection with five laws of library science and their web version on one hand, and the user-oriented paradigm on the other hand. Therefore, the components of uses and gratification conceptual model of knowledge and information science in traditional and modern contexts consist of vast types of information needs, society, end users' features, information gratification sought, information gratification obtained, relevance gratification, library and information centers, and interactive information retrieval system uses. Applying UGT to knowledge and information science makes it possible to identify active and inactive users based on cognitive-cultural patterns. Moreover, automatic personalized interactive information retrieval systems were improved