The genre of e-zines : in the search for conventions

The aim of this article is to determine the basic genre conventions of electronic magazines, i.e. e-zines. The analysis illustrates the main characteristic features of e-zines, involving their function, format, content and functionality. The results of the analysis show that e-zines represent a group of heterogeneous forms, exploiting the conventions of other electronic genres, and thus creating hybrid constructions. The article presents a preliminary categorization of electronic magazines, carried out on the basis of the differences in content and in formatting techniques of these websites. The study illustrates as well the most recent trends in the form and content of electronic magazines

IS AN IMAGE WORTH A THOUSAND WORDS? NET REPRESENTATIONS OF THE BOOK INDUSTRY

[EN] This study focuses on the book industry homepage, a digital genre which has emerged as a result of the many multimedia and technical capabilities of the online system. Traditionally, publishing firms have made use of catalogues, leaflets and brochures for information and self-promotion. With the advent of the Internet, however, these traditional methods have been gradually transferred to the digital context, which propitiates the evolution of existing genres and the emergence of new ones, the so-called cybergenres. By means of the homepage, publishing companies represent themselves and project their image on the new computer environment using a wide range of devices, such as icons, animated and non-animated images, and links, which make up the visual rhetoric of the genre. Nonetheless, the verbal element still plays a crucial role in the realisation of the promotional purpose of the genre, especially in the company's profile section.http://doi.org/10.4995/rlyla.2006.681Gea Valor, ML. (2006). IS AN IMAGE WORTH A THOUSAND WORDS? NET REPRESENTATIONS OF THE BOOK INDUSTRY. Revista de Lingüística y Lenguas Aplicadas. 1. doi:10.4995/rlyla.2006.681.SWORD1Bhatia, V. K. (1993). Analysing Genre: Language Use in Professional Settings. London: Longman.Bhatia, V. K. (2004). Worlds of Written Discourse. A Genre-Based View. London & New York: Continuum.Breure, L. (2001). "Development of the genre concept." Document in: http://www.cs.uu.nl/people/leen/GenreDev/GenreDevelopment.htm [access date: 23.10.2005]Crowston, K. and M. Williams (1997). "Reproduced and emergent genres of communication on the World-Wide Web," in R. H. Sprague (ed.) Proceedings of the 30th Annual Hawaii International Conference on System Sciences(HICSS '97). Maui, Hawaii, VI,30-39. Document in: http://crowston.syr.edu/papers/genres-journal.html [access date: 23.10.2005] https://doi.org/10.1109/HICSS.1997.665482Dillon, A. and B. Gushrowski (2000). "Genres and the Web: Is the personal home page the first unique digital genre?" Journal of the American Society of Information Science51.2: 202-205. Document in: http://memex.lib.indiana.edu/adillon/genre.html. https://doi.org/10.1002/(SICI)1097-4571(2000)51:23.0.CO;2-RFernández Sánchez, C. (2002). "E-bank web sites: an evolving cybergenre," in S. Posteguillo, E. Ortells, J. R. Palmer, A. Bolaños and A. Alcina (eds.) Internet in Linguistics, Translation and Literary Studies. Castelló: Publicacions de la Universitat Jaume I: 291-302.Fortanet, I., J. C. Palmer and S. Posteguillo (1999). "The emergence of a new genre: advertising on the Internet (netvertising)." Hermes, Journal of Linguistics23, 93-113.Gea Valor, M. L. (2005). "Advertising books: a linguistic analysis of blurbs." Ibérica, 10, 41-62.Posteguillo, S. (2003). Netlinguistics: Language, Discourse and Ideology in Internet. Castelló: Publicacions de la Universitat Jaume I.Posteguillo, S. and N. Edo (2005). "The ceramic industrial community through its representation in traditional and digital genres." Proceedings of the 4th AELFE International Conference, 83-94.Regier, W. (1998). "Scholarly press websites." The Journal of Electronic Publishing4: 1.Document in: http://www.press.umich.edu/jep/04-01/regier.html [access date: 17.10.2005] https://doi.org/10.3998/3336451.0004.108Ruiz, N. (2003). "The university homepage: definition and evolution from a generic perspective," in I. Fortanet, J. C. Palmer and S. Posteguillo (eds.) Linguistic Studies in Academic and Professional English. Castelló: Publicacions de la Universitat Jaume I, 275-298.Shepherd, M. and C. Watters (1998). "The evolution of cybergenres," in R. H. Sprague (ed.) Proceedings of the 31st Annual Hawaii International Conference on System Sciences (HICSS '98). Los Alamitos, CA, IEEE-Computer Society, 97-109. https://doi.org/10.1109/HICSS.1998.651688Shepherd, M. and C. Watters (1999). "The functionality attribute of cybergenres," in R. H.Sprague (ed.) Proceedings of the 32nd Hawaii International Conference on System Sciences (HICSS '99). Los Alamitos, CA, IEEE-Computer Society. https://doi.org/10.1109/HICSS.1999.772650Swales, J. (1990). Genre Analysis. English in Academic and Research Settings. Cambridge: Cambridge University Press.Wikipedia, the Free Encyclopedia. Document in: http://en.wikipedia.org/wiki [access date: 9.11.2005]

Coordinating information using genres

Title from cover. "August 2000."Includes bibliographical references (leaf 10).Takeshi Yoshioka, George Herman

The genre of e-zines – in the search for conventions

The aim of this article is to determine the basic genre conventions of electronic magazines, i.e. e-zines. The analysis illustrates the main characteristic features of e-zines, involving their function, format, content and functionality. The results of the analysis show that e-zines represent a group of heterogeneous forms, exploiting the conventions of other electronic genres, and thus creating hybrid constructions. The article presents a preliminary categorization of electronic magazines, carried out on the basis of the differences in content and in formatting techniques of these websites. The study illustrates as well the most recent trends in the form and content of electronic magazines

Action Research and Autonomous Language Learning in the Age of Cybergenres

In this special issue of CORELL, we will outline the current positions of our research group GIAPEL with regard to the multidimensional transformation that the ICT (Information and Communication Technologies)4 exert on the three vertices of the classical didactic triangle, that is the interaction between learners, teacher and content We will also be looking at how the group approaches the new problems that arise in the field of educational mediation and action research in the teaching-learning of languages, which is seen as a dialogue between teachers and learners as subjects and agents of social practices within a particular contex

OPAC development as the genre transition process, part II : OPAC genre analysis

The purpose is to present library OPAC as a communication genre in its mutability. The paper is based on the idea of OPAC development as a transition to subsequent OPAC generations. Every generation, in the light of genre theory, can be treated as a subgenre with its own communication purpose. As such, it is subject to transformations caused by information technology development. OPAC development is described as an electronic genre transition process, which allows for distinguishing eight OPAC subgenre generations. They were distinguished based on socio-historical development of the genre system and were described according to Shepherd and Watters1genre development model. These subgenres are then subjected to genres analysis revealing their basic characteristics (purpose, form and functionality)

The role of groups as local context in large Enterprise Social Networks: A Case Study of Yammer at Deloitte Australia

Enterprise Social Networking, the application of popular social networking techniques to the workplaces of organisations, is an increasingly common phenomenon. But its nature, benefits and proliferation are not yet fully understood. In this study we investigate ESN communication at the micro-level. We focus on the role of the group feature in structuring and providing context for communication in large ESNs. Our case study is Yammer at Deloitte. In contrast to previous studies we carry out an analysis of communication at the thread (conversation) level, rather than at the level of single messages. This allows us to provide a more contextual understanding of the group aspects of communication. We find that information sharing underpins the majority of communication threads, which speaks to the usefulness of ESN, in particular in the context of knowledge-intensive work. We further uncover differences between network-wide and group-centred communication and derive a framework of four group archetypes, based on different group communication patterns. Our findings are useful for decision-makers in providing a better understanding of the role of groups in providing local contexts for users in large ESNs