The Evolution of Social Commerce: The People, Management, Technology, and Information Dimensions

Social commerce is a form of commerce mediated by social media and is converging both online and offline environments. As a relatively new phenomenon, social commerce has evolved quickly in practice, yet has gained little attention in the IS discipline. With its pervasiveness in businesses and people’s lives, social commerce presents ample research opportunities that can have both theoretical and practical significance and implications. This article aims to capture researchers’ attention by describing the characteristics of social commerce and its potential future directions. We trace the evolutionary patterns of social commerce chronologically, based on trade articles and academic publications from 2005 to 2011. A framework that combines people, management, technology, and information dimensions is used to provide a systematic analysis of social commerce development. Our examination shows that since 2005, the year the term social commerce was incepted, assumptions and understanding of people in social commerce move from a simple and general description of human social nature to a rich exploration with different angles from social psychology, social heuristics, national culture, and economic situations. On the management dimension, business strategies and models evolve from the short-tail to long-tail thinking, with invented concepts such as branded social networks/communities, niche social networks/communities, niche brands, co-creating, team-buying, and multichannel social networks. Technologically, IT platforms and capabilities for social commerce evolve from blogs, to social networking sites, to media-sharing sites, and to smartphones. While Facebook becomes a profit-generating platform, creating the notion of f-commerce, Google and Twitter become strong competitors with great potentials. Information in social commerce evolves from peer-generated, to community-generated (crowdsourcing), to consumer and marketer co-created, and to global crowdsourced. Our examination identifies various conceptualizations, terminologies, views, and perspectives about social commerce and its relation to other well-known concepts such as e-commerce. In light of the evolution of social commerce, we provide possible future directions for research and practice

Paving the way to e-services: Innovation through online games

The transformative power of organizational and service innovations on value or supply chains has been the object of several studies. The question identified in this paper is how disruptive trends in the videogames world can have spill-over effects in the broader realm of e-services. Section 1 opens with a brief review of literature. Section 2 proposes a description of the on-line games industrial ecosystem, the characteristics of the production process and the value chain in the online video games industry. The main techno-economic models for the production and distribution of online games are described in a third section with an emphasis on service creation, and illustrated by some case studies. The last part highlights the trend of innovative paths towards an economy of e-Services which are driven by the evolution of online games in a converged environment. --Online value creation,virtual world,virtual good,value chain,digital content convergence,new business models,services

Recombination in the Open-Ended Value Landscape of Digital Innovation

Digital innovation introduces a new open-ended value landscape to anyone seeking to generate or capture new value. To understand this landscape, we distinguish between design recombination and use recombination, explore how they play out together, and redirect the attention from products and services toward digital resources. Digital resources serve as building-blocks in digital innovation, and they hold the potential to simultaneously be part of multiple value paths, offered through design recombination and assembled through use recombination. Building on this perspective, we offer the value spaces framework as a tool for better understanding value creation and capture in digital innovation. We illustrate the framework and offer the early contours of a research agenda for information systems researchers

Effectual logic of international entrepreneurs in digital platform environments

Due to globalization and the ongoing transformation towards a highly digitalized environment, international new ventures increasingly face dynamic and rapidly changing ecosystems. Resultingly international entrepreneurs are in close contact with dynamic digital platform constructs that impact today’s B2B and B2C markets on many levels. International entrepreneurs encounter uncertainty and an unpredictably fast changing future in this network- based environment, but at the same time explore novelty and a wide range of opportunities. This thesis aims to explore how the international entrepreneur’s decision-making, concretely under the perspective of effectual logic, is abled to navigate through the dynamic nature of fast changing digital platform environments. The theoretical framework of this thesis builds upon a wide range of literature discussing effectuation, digital platforms and their shared conjunction in the international context. Effectuation and digital platforming are concepts that emerged within the last 30 years and showed a significant increase in relevance as today’s globalized and digitalized economy facilitates their growth and interplay. The concepts have been discussed increasingly over the last years, while the conjunction of effectual decision making by international entrepreneurs in digital platform environments has not been discussed sufficiently. In order to observe the resulting interplay, this master’s thesis carries out a qualitative study that observed three German based international new ventures through semi structured interviews. While observing international entrepreneurs in dynamic platform environments, factors such as agility, dynamism and reactiveness seem to play a huge role in the effectual decision-making process. Big tech platforms, in conjunction with the innovative power by small high-tech companies, create an unpredictably fast changing environment that is globally connected and forces international entrepreneurs to consistently adapt their assumptions about the future. Opportunities and solutions to start new ventures are largely enabled by big tech platforms, while competition between entrepreneurs is also accelerated. The resulting environment of an interconnected digital platform - INV ecosystem - brings a wide range of novelty, innovation as well as dependency that selects only the fittest and most agile companies

Sources of value in application ecosystems

Mobile application stores have revolutionised the dynamics of mobile ecosystems. Research onmobile application ecosystems has been significantly driven by data that is focused on the visualisation of an ecosystem's dynamics. This is a valuable step towards understanding the nature of the ecosystems, but it is limited in its explanatory power. Thus, a theory-driven approach is needed to understand the overall dynamics of such systems. This study applies a theoretical framework of value creation in e-business in the context of mobile application ecosystems, with a focus on application developers. A qualitative research strategy is employed in testing operationalisationina sample of developers. The sample comprises 27 application developers from the three leading mobile application ecosystems. The results show that efficiency is the main source of value, products seldom create value through complementarities, and approaches towards lock-in and novelty seem to vary among application developers. The managerial and theoretical implications of such biased value creation in mobile ecosystems are considered. </div

Computational entrepreneurship: from economic complexities to interdisciplinary research

The development of technology is unbelievably rapid. From limited local networks to high speed Internet, from crude computing machines to powerful semi-conductors, the world had changed drastically compared to just a few decades ago. In the constantly renewing process of adapting to such an unnaturally high-entropy setting, innovations as well as entirely new concepts, were often born. In the business world, one such phenomenon was the creation of a new type of entrepreneurship. This paper proposes a new academic discipline of computational entrepreneurship, which centers on: (i) an exponentially growing (and less expensive) computing power, to the extent that almost everybody in a modern society can own and use that; (ii) omnipresent high-speed Internet connectivity, wired or wireless, representing our modern day’s economic connectomics; (iii) growing concern of exploiting “serendipity” for a strategic commercial advantage; and (iv) growing capabilities of lay people in performing calculations for their informed decisions in taking fast-moving entrepreneurial opportunities. Computational entrepreneurship has slowly become a new mode of operation for business ventures and will likely bring the academic discipline of entrepreneurship back to mainstream economics

Social Media’s impact on Intellectual Property Rights

This is a draft chapter. The final version is available in Handbook of Research on Counterfeiting and Illicit Trade, edited by Peggy E. Chaudhry, published in 2017 by Edward Elgar Publishing Ltd, https://doi.org/10.4337/9781785366451. This material is for private use only, and cannot be used for any other purpose without further permission of the publisher.Peer reviewe

Infrastructure studies meet platform studies in the age of Google and Facebook

Two theoretical approaches have recently emerged to characterize new digital objects of study in the media landscape: infrastructure studies and platform studies. Despite their separate origins and different features, we demonstrate in this article how the cross-articulation of these two perspectives improves our understanding of current digital media. We use case studies of the Open Web, Facebook, and Google to demonstrate that infrastructure studies provides a valuable approach to the evolution of shared, widely accessible systems and services of the type often provided or regulated by governments in the public interest. On the other hand, platform studies captures how communication and expression are both enabled and constrained by new digital systems and new media. In these environments, platform-based services acquire characteristics of infrastructure, while both new and existing infrastructures are built or reorganized on the logic of platforms. We conclude by underlining the potential of this combined framework for future case studies

Social Network Services: Competition and Privacy

Social Network Services (SNS) business models highly depend on the gathering and analyzation of user data to obtain an advantage in competition for advertising clients. Nevertheless, an extensive collection and analysis of this data poses a threat to users’ privacy. Based on an economic perspective it seems rational for Social Network Operators (SNO) to ignore the users’ desire for privacy. However, privacy-friendly services might have the potential to earn users’ trust, leading to an increased revelation of personal data. Addressing these issues, we examine the existing privacy problem in SNS in the context of competition between SNO to investigate whether competition tend to enhance user privacy or whether it is the root of its violation. Therefore, this paper investigates the interconnectedness of the market structure and privacy problems in SNS. After analyzing the users’ and the advertisers’ side of SNS, their competitiveness and its influence on user privacy are examined