Personality-based recommendation: human curiosity applied to recommendation systems using implicit information from social networks

Tesis por compendioEn el día a día, las personas suelen confiar en recomendaciones, tradicionalmente aportadas por otras personas (familia, amigos, etc.) para sus decisiones más variadas. En el mundo digital esto no es diferente, dado que los sistemas de recomendación están presentes en todas partes y de modo transparente. El principal objetivo de estos sistemas es el de ayudar en el proceso de toma de decisiones, generando recomendaciones de su interés y basadas en sus gustos. Dichas recomendaciones van desde productos en sitios web de comercio electrónico, como libros o lugares a visitar, además de qué comer o cuánto tiempo uno debe caminar al día para tener una vida sana, con quién salir o a quién seguir en las redes sociales. Esta es un área en ascensión. Por un lado, tenemos cada vez más usuarios en internet cuya vida está digitalizada, dado que lo que se hace en el "mundo real" está representado en cierto modo en el "mundo digital". Por otro lado, sufrimos una sobrecarga de información, que puede mitigarse mediante el uso de un sistema de recomendación. Sin embargo, estos sistemas también enfrentan algunos problemas, como el problema del arranque en frío y su necesidad de ser cada vez más "humanos", "personalizados" y "precisos" para satisfacer las exigencias de usuarios y empresas. En este desafiante escenario, los sistemas de recomendación basados en la personalidad se están estudiando cada vez más, ya que son capaces de enfrentar esos problemas. Algunos proyectos recientes proponen el uso de la personalidad humana en los recomendadores, ya sea en su conjunto o individualmente por rasgos. Esta tesis está dedicada a este nuevo área de recomendación basada en la personalidad, centrándose en uno de sus rasgos más importantes, la curiosidad. Además, para explotar la información ya existente en internet, obtendremos de forma implícita información de las redes sociales. Por lo tanto, este trabajo tiene como objetivo proporcionar una mejor experiencia al usuario final a través de un nuevo enfoque que ofrece una alternativa a algunos de los retos identificados en los sistemas de recomendación basados en la personalidad. Entre estas mejoras, el uso de las redes sociales para alimentar los sistemas de recomendación reduce el problema del arranque en frío y, al mismo tiempo, proporciona datos valiosos para la predicción de la personalidad humana. Por otro lado, la curiosidad no ha sido utilizada por ninguno de los sistemas de recomendación estudiados; casi todos han usado la personalidad general de un individuo a través de los Cinco Grandes rasgos de la personalidad. Sin embargo, los estudios psicológicos confirman que la curiosidad es un rasgo relevante en el proceso de elegir un item, cuestión directamente relacionada con los sistemas de recomendación. En resumen, creemos que un sistema de recomendación que mida implícitamente la curiosidad y la utilice en el proceso de recomendar nuevos ítems, especialmente en el sector turístico, podría claramente mejorar la capacidad de estos sistemas en términos de precisión, serendipidad y novedad, permitiendo a los usuarios obtener niveles positivos de satisfacción con las recomendaciones. Esta tesis realiza un estudio exhaustivo del estado del arte, donde destacamos trabajos sobre sistemas de recomendación, la personalidad humana desde el punto de vista de la psicología tradicional y positiva y finalmente cómo se combinan ambos aspectos. Luego, desarrollamos una aplicación en línea capaz de extraer implícitamente información del perfil de usuario en una red social, generando predicciones de uno o más rasgos de su personalidad. Finalmente, desarrollamos el sistema CURUMIM, capaz de generar recomendaciones en línea con diferentes propiedades, combinando la curiosidad y algunas características sociodemográficas (como el nivel de educación) extraídas de Facebook. El sistema ha sido probado y evaluado en el contexto turístico por usuarios rEn el dia a dia, les persones solen confiar en recomanacions, tradicionalment aportades per altres persones (família, amics, etc.) per a les seues decisions més variades. En el món digital això no és diferent, atès que els sistemes de recomanació estan presents a tot arreu i de manera transparent. El principal objectiu d'aquests sistemes és el d'ajudar en el procés de presa de decisions, generant recomanacions del seu interès i basades en els seus gustos. Aquestes recomanacions van des de productes en pàgines web de comerç electrònic, com a llibres o llocs a visitar, a més de què menjar o quant temps una persona ha de caminar al dia per a tindre una vida sana, amb qui eixir o a qui seguir en les xarxes socials. Aquesta és una àrea en ascensió. D'una banda, tenim cada vegada més usuaris en internet la vida de les quals està digitalitzada, atès que el que es fa en el "món real" està representat en certa manera en el "món digital". D'altra banda, patim una sobrecàrrega d'informació, que pot mitigar-se mitjançant l'ús d'un sistema de recomanació. No obstant això, aquests sistemes també enfronten alguns problemes, com el problema de l'arrencada en fred i la seua necessitat de ser cada vegada més "humans", "personalitzats" i "precisos" per a satisfer les exigències d'usuaris i empreses. En aquest desafiador escenari, els sistemes de recomanació basats en la personalitat s'estan estudiant cada vegada més, ja que són capaços d'enfrontar eixos problemes. Alguns projectes recents proposen l'ús de la personalitat humana en els recomendadors, ja siga en el seu conjunt o individualment per trets. Aquesta tesi està dedicada a aquest nou àrea de recomanació basada en la personalitat, centrant-se en un dels seus trets més importants, la curiositat. A més, per a explotar la informació ja existent en internet, obtindrem de forma implícita informació de les xarxes socials. Per tant, aquest treball té com a objectiu proporcionar una millor experiència a l'usuari final a través d'un nou enfocament que ofereix una alternativa a alguns dels reptes identificats en els sistemes de recomanació basats en la personalitat. Entre aquestes millores, l'ús de les xarxes socials per a alimentar els sistemes de recomanació redueix el problema de l'arrencada en fred i, al mateix temps, proporciona dades valuoses per a la predicció de la personalitat humana. D'altra banda, la curiositat no ha sigut utilitzada per cap dels sistemes de recomanació estudiats; quasi tots han usat la personalitat general d'un individu a través dels Cinc Grans trets de la personalitat. No obstant això, els estudis psicològics confirmen que la curiositat és un tret rellevant en el procés de triar un item, qüestió directament relacionada amb els sistemes de recomanació. En resum, creiem que un sistema de recomanació que mesure implícitament la curiositat i la utilitze en el procés de recomanar nous ítems, especialment en el sector turístic, podria clarament millorar la capacitat d'aquests sistemes en termes de precisió, sorpresa i novetat, permetent als usuaris obtindre nivells positius de satisfacció amb les recomanacions. Aquesta tesi realitza un estudi exhaustiu de l'estat de l'art, on destaquem treballs sobre sistemes de recomanació, la personalitat humana des del punt de vista de la psicologia tradicional i positiva i finalment com es combinen tots dos aspectes. Després, desenvolupem una aplicació en línia capaç d'extraure implícitament informació del perfil d'usuari en una xarxa social, generant prediccions d'un o més trets de la seua personalitat. Finalment, desenvolupem el sistema CURUMIM, capaç de generar recomanacions en línia amb diferents propietats, combinant la curiositat i algunes característiques sociodemogràfiques (com el nivell d'educació) extretes de Facebook. El sistema ha sigut provat i avaluat en el context turístic per usuaris reals. Els resultats demostren la seua capacitat perIn daily life, people usually rely on recommendations, traditionally given by other people (family, friends, etc.) for their most varied decisions. In the digital world, this is not different, given that recommender systems are present everywhere in such a way that we no longer realize. The main goal of these systems is to assist users in the decision-making process, generating recommendations that are of their interest and based on their tastes. These recommendations range from products in e-commerce websites, like books to read or places to visit to what to eat or how long one should walk a day to have a healthy life, who to date or who one should follow on social networks. And this is an increasing area. On the one hand, we have more and more users on the internet whose life is somewhat digitized, given than what one does in the "real world" is represented in a certain way in the "digital world". On the other hand, we suffer from information overload, which can be mitigated by the use of recommendation systems. However, these systems also face some problems, such as the cold start problem and their need to be more and more "human", "personalised" and "precise" in order to meet the yearning of users and companies. In this challenging scenario, personality-based recommender systems are being increasingly studied, since they are able to face these problems. Some recent projects have proposed the use of the human personality in recommenders, whether as a whole or individually by facet in order to meet those demands. Therefore, this thesis is devoted to this new area of personality-based recommendation, focusing on one of its most important traits, the curiosity. Additionally, in order to exploit the information already present on the internet, we will implicitly obtain information from social networks. Thus, this work aims to build a better experience for the end user through a new approach that offers an option for some of the gaps identified in personality-based recommendation systems. Among these gap improvements, the use of social networks to feed the recommender systems soften the cold start problem and, at the same time, it provides valuable data for the prediction of the human personality. Another found gap is that the curiosity was not used by any of the studied recommender systems; almost all of them have used the overall personality of an individual through the Big Five personality traits. However, psychological studies confirm that the curiosity is a relevant trait in the process of choosing an item, which is directly related to recommendation systems. In summary, we believe that a recommendation system that implicitly measures the curiosity and uses it in the process of recommending new items, especially in the tourism sector, could clearly improve the capacity of these systems in terms of accuracy, serendipity and novelty, allowing users to obtain positive levels of satisfaction with the recommendations. This thesis begins with an exhaustive study of the state of the art, where we highlight works about recommender systems, the human personality from the point of view of traditional and positive psychology and how these aspects are combined. Then, we develop an online application capable of implicitly extracting information from the user profile in a social network, thus generating predictions of one or more personality traits. Finally, we develop the CURUMIM system, able to generate online recommendations with different properties, combining the curiosity and some sociodemographic characteristics (such as level of education) extracted from Facebook. The system is tested and assessed within the tourism context by real users. The results demonstrate its ability to generate novel and serendipitous recommendations, while maintaining a good level of accuracy, independently of the degree of curiosity of the users.Menk Dos Santos, A. (2018). Personality-based recommendation: human curiosity applied to recommendation systems using implicit information from social networks [Tesis doctoral no publicada]. Universitat Politècnica de València. https://doi.org/10.4995/Thesis/10251/114798TESISCompendi

(So) Big Data and the transformation of the city

The exponential increase in the availability of large-scale mobility data has fueled the vision of smart cities that will transform our lives. The truth is that we have just scratched the surface of the research challenges that should be tackled in order to make this vision a reality. Consequently, there is an increasing interest among different research communities (ranging from civil engineering to computer science) and industrial stakeholders in building knowledge discovery pipelines over such data sources. At the same time, this widespread data availability also raises privacy issues that must be considered by both industrial and academic stakeholders. In this paper, we provide a wide perspective on the role that big data have in reshaping cities. The paper covers the main aspects of urban data analytics, focusing on privacy issues, algorithms, applications and services, and georeferenced data from social media. In discussing these aspects, we leverage, as concrete examples and case studies of urban data science tools, the results obtained in the “City of Citizens” thematic area of the Horizon 2020 SoBigData initiative, which includes a virtual research environment with mobility datasets and urban analytics methods developed by several institutions around Europe. We conclude the paper outlining the main research challenges that urban data science has yet to address in order to help make the smart city vision a reality

Probabilistic Personalized Recommendation Models For Heterogeneous Social Data

Content recommendation has risen to a new dimension with the advent of platforms like Twitter, Facebook, FriendFeed, Dailybooth, and Instagram. Although this uproar of data has provided us with a goldmine of real-world information, the problem of information overload has become a major barrier in developing predictive models. Therefore, the objective of this The- sis is to propose various recommendation, prediction and information retrieval models that are capable of leveraging such vast heterogeneous content. More specifically, this Thesis focuses on proposing models based on probabilistic generative frameworks for the following tasks: (a) recommending backers and projects in Kickstarter crowdfunding domain and (b) point of interest recommendation in Foursquare. Through comprehensive set of experiments over a variety of datasets, we show that our models are capable of providing practically useful results for recommendation and information retrieval tasks

Exploring attributes, sequences, and time in Recommender Systems: From classical to Point-of-Interest recommendation

Tesis Doctoral inédita leída en la Universidad Autónoma de Madrid, Escuela Politécnica Superior, Departamento de Ingenieria Informática. Fecha de lectura: 08-07-2021Since the emergence of the Internet and the spread of digital communications throughout the world, the amount of data stored on the Web has been growing exponentially. In this new digital era, a large number of companies have emerged with the purpose of ltering the information available on the web and provide users with interesting items. The algorithms and models used to recommend these items are called Recommender Systems. These systems are applied to a large number of domains, from music, books, or movies to dating or Point-of-Interest (POI), which is an increasingly popular domain where users receive recommendations of di erent places when they arrive to a city. In this thesis, we focus on exploiting the use of contextual information, especially temporal and sequential data, and apply it in novel ways in both traditional and Point-of-Interest recommendation. We believe that this type of information can be used not only for creating new recommendation models but also for developing new metrics for analyzing the quality of these recommendations. In one of our rst contributions we propose di erent metrics, some of them derived from previously existing frameworks, using this contextual information. Besides, we also propose an intuitive algorithm that is able to provide recommendations to a target user by exploiting the last common interactions with other similar users of the system. At the same time, we conduct a comprehensive review of the algorithms that have been proposed in the area of POI recommendation between 2011 and 2019, identifying the common characteristics and methodologies used. Once this classi cation of the algorithms proposed to date is completed, we design a mechanism to recommend complete routes (not only independent POIs) to users, making use of reranking techniques. In addition, due to the great di culty of making recommendations in the POI domain, we propose the use of data aggregation techniques to use information from di erent cities to generate POI recommendations in a given target city. In the experimental work we present our approaches on di erent datasets belonging to both classical and POI recommendation. The results obtained in these experiments con rm the usefulness of our recommendation proposals, in terms of ranking accuracy and other dimensions like novelty, diversity, and coverage, and the appropriateness of our metrics for analyzing temporal information and biases in the recommendations producedDesde la aparici on de Internet y la difusi on de las redes de comunicaciones en todo el mundo, la cantidad de datos almacenados en la red ha crecido exponencialmente. En esta nueva era digital, han surgido un gran n umero de empresas con el objetivo de ltrar la informaci on disponible en la red y ofrecer a los usuarios art culos interesantes. Los algoritmos y modelos utilizados para recomendar estos art culos reciben el nombre de Sistemas de Recomendaci on. Estos sistemas se aplican a un gran n umero de dominios, desde m usica, libros o pel culas hasta las citas o los Puntos de Inter es (POIs, en ingl es), un dominio cada vez m as popular en el que los usuarios reciben recomendaciones de diferentes lugares cuando llegan a una ciudad. En esta tesis, nos centramos en explotar el uso de la informaci on contextual, especialmente los datos temporales y secuenciales, y aplicarla de forma novedosa tanto en la recomendaci on cl asica como en la recomendaci on de POIs. Creemos que este tipo de informaci on puede utilizarse no s olo para crear nuevos modelos de recomendaci on, sino tambi en para desarrollar nuevas m etricas para analizar la calidad de estas recomendaciones. En una de nuestras primeras contribuciones proponemos diferentes m etricas, algunas derivadas de formulaciones previamente existentes, utilizando esta informaci on contextual. Adem as, proponemos un algoritmo intuitivo que es capaz de proporcionar recomendaciones a un usuario objetivo explotando las ultimas interacciones comunes con otros usuarios similares del sistema. Al mismo tiempo, realizamos una revisi on exhaustiva de los algoritmos que se han propuesto en el a mbito de la recomendaci o n de POIs entre 2011 y 2019, identi cando las caracter sticas comunes y las metodolog as utilizadas. Una vez realizada esta clasi caci on de los algoritmos propuestos hasta la fecha, dise~namos un mecanismo para recomendar rutas completas (no s olo POIs independientes) a los usuarios, haciendo uso de t ecnicas de reranking. Adem as, debido a la gran di cultad de realizar recomendaciones en el ambito de los POIs, proponemos el uso de t ecnicas de agregaci on de datos para utilizar la informaci on de diferentes ciudades y generar recomendaciones de POIs en una determinada ciudad objetivo. En el trabajo experimental presentamos nuestros m etodos en diferentes conjuntos de datos tanto de recomendaci on cl asica como de POIs. Los resultados obtenidos en estos experimentos con rman la utilidad de nuestras propuestas de recomendaci on en t erminos de precisi on de ranking y de otras dimensiones como la novedad, la diversidad y la cobertura, y c omo de apropiadas son nuestras m etricas para analizar la informaci on temporal y los sesgos en las recomendaciones producida

REAL TIME ASSISTANCE IN PHOTOGRAPHY USING SOCIAL MEDIA

Ph.DDOCTOR OF PHILOSOPH

Semantic discovery and reuse of business process patterns

Patterns currently play an important role in modern information systems (IS) development and their use has mainly been restricted to the design and implementation phases of the development lifecycle. Given the increasing significance of business modelling in IS development, patterns have the potential of providing a viable solution for promoting reusability of recurrent generalized models in the very early stages of development. As a statement of research-in-progress this paper focuses on business process patterns and proposes an initial methodological framework for the discovery and reuse of business process patterns within the IS development lifecycle. The framework borrows ideas from the domain engineering literature and proposes the use of semantics to drive both the discovery of patterns as well as their reuse

Harnessing social media data to explore urban tourist patterns and the implications for retail location modelling

The tourism landscape in urban destinations has been spatially expanded in recent years due to the increasing prevalence of sharing economy accommodation and other tourism trends. Tourists now mix with locals to form increasingly intricate population geographies within urban neighbourhoods, bringing new demand into areas which are beyond the conventional tourist locations. How these dispersed tourist demands impact local communities has become an emerging issue in both urban and tourism studies. However, progress has been hampered by the lack of fine granular travel data which can be used for understanding urban tourist patterns at the small-area level. Paying special attention to tourist grocery demand in urban destinations, the thesis takes London as the example to present the various sources of LBSN datasets that can be used as valuable supplements to conventional surveys and statistics to produce novel tourist population estimates and new tourist grocery demand layers at the small area level. First, the work examines the potential of Weibo check-in data in London for offering greater insights into the spatial travel patterns of urban tourists from China. Then, AirDNA and Twitter datasets are used in conjunction with tourism surveys and statistics in London to model the small area tourist population maps of different tourist types and generate tourist demand estimates. Finally, Foursquare datasets are utilised to inform tourist grocery travel behaviour and help to calibrate the retail location model. The tourist travel patterns extracted from various LBSN data, at both individual and collective levels, offer tremendous value to assist the construction and calibration of spatial modelling techniques. In this case, the emphasis is on improving retail location spatial Interaction Models (SIMs) within grocery retailing. These models have seen much recent work to add non-residential demand, but demand from urban tourism has yet to be included. The additional tourist demand layer generated in this thesis is incorporated into a new custom-built SIM to assess the impacts of urban tourism on the local grocery sector and support current store operations and trading potential evaluations of future investments

Urban Informatics

This open access book is the first to systematically introduce the principles of urban informatics and its application to every aspect of the city that involves its functioning, control, management, and future planning. It introduces new models and tools being developed to understand and implement these technologies that enable cities to function more efficiently – to become ‘smart’ and ‘sustainable’. The smart city has quickly emerged as computers have become ever smaller to the point where they can be embedded into the very fabric of the city, as well as being central to new ways in which the population can communicate and act. When cities are wired in this way, they have the potential to become sentient and responsive, generating massive streams of ‘big’ data in real time as well as providing immense opportunities for extracting new forms of urban data through crowdsourcing. This book offers a comprehensive review of the methods that form the core of urban informatics from various kinds of urban remote sensing to new approaches to machine learning and statistical modelling. It provides a detailed technical introduction to the wide array of tools information scientists need to develop the key urban analytics that are fundamental to learning about the smart city, and it outlines ways in which these tools can be used to inform design and policy so that cities can become more efficient with a greater concern for environment and equity

Urban Informatics

This open access book is the first to systematically introduce the principles of urban informatics and its application to every aspect of the city that involves its functioning, control, management, and future planning. It introduces new models and tools being developed to understand and implement these technologies that enable cities to function more efficiently – to become ‘smart’ and ‘sustainable’. The smart city has quickly emerged as computers have become ever smaller to the point where they can be embedded into the very fabric of the city, as well as being central to new ways in which the population can communicate and act. When cities are wired in this way, they have the potential to become sentient and responsive, generating massive streams of ‘big’ data in real time as well as providing immense opportunities for extracting new forms of urban data through crowdsourcing. This book offers a comprehensive review of the methods that form the core of urban informatics from various kinds of urban remote sensing to new approaches to machine learning and statistical modelling. It provides a detailed technical introduction to the wide array of tools information scientists need to develop the key urban analytics that are fundamental to learning about the smart city, and it outlines ways in which these tools can be used to inform design and policy so that cities can become more efficient with a greater concern for environment and equity