Design, personality traits and consumer responses to brand logos

Despite the relevance of logos as communication cues, empirical studies of logo design issues in marketing journals are still scarce (Peterson et al., 2015). This study seeks to address this research gap by examining consumers’ responses to logo design, and specifically to the different types of natural designs, at a behavioral and psychological level. Additionally, we explore whether socio-demographic variables and consumer personality traits are sources of differences in such reactions

Towards Psychometrics-based Friend Recommendations in Social Networking Services

Two of the defining elements of Social Networking Services are the social profile, containing information about the user, and the social graph, containing information about the connections between users. Social Networking Services are used to connect to known people as well as to discover new contacts. Current friend recommendation mechanisms typically utilize the social graph. In this paper, we argue that psychometrics, the field of measuring personality traits, can help make meaningful friend recommendations based on an extended social profile containing collected smartphone sensor data. This will support the development of highly distributed Social Networking Services without central knowledge of the social graph.Comment: Accepted for publication at the 2017 International Conference on AI & Mobile Services (IEEE AIMS

How HEXACO personality traits predict different selfie-posting behaviors among adolescents and young adults

Selfies are usually defined as self-portrait photos shared on social networks. Recent studies investigated how personality traits, and specifically narcissism, can be associated to different kinds of selfies. The HEXACO model, a new theory on personality structure, investigates personality on six dimensions, among which there is the Honesty/Humility trait, found strongly and negatively associated to narcissism. Thus, this study aims to investigate how different kinds of selfies could be predicted by HEXACO personality traits, controlling for age, gender and sexual orientation. Participants were 750 adolescents and young adults (59.1% girls, N = 443) from 13 to 30 years (Mage = 20.96; SDage = 4.23) who completed an online survey composed by the Kinsey scale, three questions about the frequency of different kinds of selfies (i.e. own selfies, group selfies and selfies with partner) and 60-item Hexaco Personality Inventory-Revised. Results showed that females, adolescents and not- exclusively heterosexuals posted more own selfies, and that adolescents posted also more group selfies and selfies with partner. Moreover lower Honesty/Humility, lower Conscientiousness, higher Emotionality and higher Extraversion significantly predict both own selfies and group selfies. Finally, only lower Honesty/Humility and higher Emotionality predict selfies with partner. Results suggested a common pattern of personality traits that can explain selfies behaviors according to literature on HEXACO model. Specifically, these findings enlightened that Honesty/Humility and Emotionality traits seem to be relevant in understanding selfies. People who post more selfies are lower in Honesty/Humility, showing a strong sense of self-importance and feeling superior. Moreover, they show higher Emotionality that is related to looking for social reinforcement on social networks. Only for own and group selfies, people high in Extraversion probably feel self-confident in groups, also in the online dimension, and low extraverted people probably posted less frequently because they feel uncomfortable being at the center of attention. Finally, people with high Conscientiousness spend less time online because they consider social networks as a distraction from their tasks. Thus, HEXACO model allows to better understand which personality traits can predict different kinds of selfies. Limitations and implications for future research are discussed

Smartphone data usage : downlink and uplink asymmetry

Mobile phone usage has changed significantly over the past few years and smartphone data usage is still not well understood on a statistically significant scale. This Letter analyses 2.1 million smartphone usage data values and explore the current wireless downlink–uplink demand asymmetry for different time periods and across different radio access networks. The current data demand over 2G networks remains largely symmetric with strong temporal variations, whereas the demand over 3G networks is asymmetric with surprisingly weak temporal variations is shown here

CONTRIBUTION OF CYBER-RELATIONSHIP MOTIVE TO INTERNET ADDICTION IN ADULTS

Nowadays, internet has become a habitual part of human social life, especially for adults. The convenience of internet use lulls adults in cyberspace activity, such as surfing. The great appeal of surfing activity in cyberspace makes addiction to the internet an interesting and bustling phenomenon to be discussed. A psychological factor that closely related to internet addiction is the adults’ cyber-relationship motive. In this study, cyber-relationship motive is focused on adventure dimension, escape dimension and romance dimension. It aims to determine the social motives behind adult addiction behavior towards the internet. This study used a simple regression of 70 participants with range of age 22-44 years. The result showed that cyber-relationship motive is contributing 31.6% to internet addiction for adults. Further analysis showed that escape dimension of cyber-relationship motive has the most contribution to internet addiction, compared to adventure and romance

Personality Impacts on Self-disclosure Behavior on Social Networking Sites

This research-in-progress examines the impact personality has on self-disclosure behavior on Social Networking Sites (SNS). In particular, it looks at the ‘Big Five’ personality characteristics: Extraversion, Neuroticism, Openness to experience, Agreeableness, and Conscientiousness. A path analysis is performed using PLS to determine the weight each factors has on a person’s intention to disclose personal information on his or her SNS. Counter to previous research on SNS usage, this preliminary analysis indicates that all five factors are relevant in a person’s decision to divulge personal information on a SNS

Design, personality traits and consumer response to brand logos

Despite the relevance of logos as communication cues, empirical studies of logo design issues in marketing journals are still scarce (Peterson et al., 2015). This study seeks to address this research gap by examining consumers’ responses to logo design, and specifically to the different types of natural designs, at a behavioral and psychological level. Additionally, we explore whether socio-demographic variables and consumer personality traits are sources of differences in such reactions.info:eu-repo/semantics/publishedVersio

Beyond self-report: tools to compare estimated and real-world smartphone use

Psychologists typically rely on self-report data when quantifying mobile phone usage, despite little evidence of its validity. In this paper we explore the accuracy of using self-reported estimates when compared with actual smartphone use. We also include source code to process and visualise these data. We compared 23 participants' actual smartphone use over a two-week period with self-reported estimates and the Mobile Phone Problem Use Scale. Our results indicate that estimated time spent using a smartphone may be an adequate measure of use, unless a greater resolution of data are required. Estimates concerning the number of times an individual used their phone across a typical day did not correlate with actual smartphone use. Neither estimated duration nor number of uses correlated with the Mobile Phone Problem Use Scale. We conclude that estimated smartphone use should be interpreted with caution in psychological research

Self-disclosure and trust on Airbnb:a cross-cultural perspective

In contrast to traditional business-to-consumer structures, building and sustaining trust is more challenging in online peer-to-peer markets due to complex features of economic exchange and real-life service provision. This study investigated the effect of self-disclosure presented by profile pictures on perceived trust and the intention to book Airbnb accommodation. In an online experiment with two conditions (picture of the host: low self-disclosure vs. high self-disclosure), 145 Dutch and 130 Bulgarian respondents filled out a questionnaire. The results showed that the level of self-disclosure presented by profile pictures did have an indirect effect on booking intention. Moreover, the level of self-disclosure influenced the level of perceived trust, which in turn influenced the intention to book the Airbnb accommodation. No support was found for the assumed moderating effect of cultural background differentiated by uncertainty avoidance

Openness to experience - a moderator between social commerce success factors and customer satisfaction relationship: facebook brand page platform / Ariff Md. Ab. Malik, Hanitahaiza Hairuddin and Nurfaznim Shuib.

Nowadays, the role of social media in marketing strategies is undeniable. Facebook brand page is one of the platforms used by the marketers to promote their products. The purpose of this study is to investigate whether the Openness to Experience personality moderates the relationship between Information System Success (ISS) factors and customer satisfaction using a sample of 354 customers from three different Facebook brand pages. The result found that the Openness to Experience personality effect the relationship between ISS factors and customer satisfaction. Meanwhile, the Information Quality is the most important factor that influences the customer satisfaction towards social media applications