Overlapping factors in search engine optimization and web accessibility

Purpose - The purpose of this paper is to show that the pursuit of a high search engine relevance ranking for a webpage is not necessarily incompatible with the pursuit of web accessibility. Design/methodology/approach - The research described arose from an investigation into the observed phenomenon that pages from accessible websites regularly appear near the top of search engine (such as Google) results, without any deliberate effort having been made through the application of search engine optimization (SEO) techniques to achieve this. The reasons for this phenomenon appear to be found in the numerous similarities and overlapping characteristics between SEO factors and web accessibility guidelines. Context is provided through a review of sources including accessibility standards and relevant SEO studies and the relationship between SEO and web accessibility is described. The particular overlapping factors between the two are identified and the precise nature of the overlaps is explained in greater detail. Findings - The available literature provides firm evidence that the overlapping factors not only serve to ensure the accessibility of a website for all users, but are also useful for the optimization of the website's search engine ranking. The research demonstrates that any SEO project undertaken should include, as a prerequisite, the proper design of accessible web content, inasmuch as search engines will interpret the web accessibility achieved as an indicator of quality and will be able to better access and index the resulting web content. Originality/value - The present study indicates how developing websites with high visibility in search engine results also makes their content more accessible.This research work has been partially funded by the MA2VICMR (S2009/TIC-1542) and MULTIMEDICA (TIN2010-20644-C03-01) research projects.Publicad

Effective tool for exploring web: An Evaluation of Search engines

Evaluation of search engines is necessary to check the retrieval performance of search engines and to differentiate search engines from one another. The ability to retrieve and to rank the relevant result lists can be done by the process of evaluation and this process can take place in two ways viz; human based methods where one can evaluate search engines manually to calculate the significance of the returned results but this method is time consuming and expensive, while as the second is automatic method where one can make use of various techniques like retrieval measures can be used to assess the performance of search engines

Internet presence as a small business capability: the case of mobile optimization

This study reports on the mobile optimization efforts of 376 small and mid-sized enterprises (SME’s) operating in a suburban sector of a major U.S. metropolitan area.   We find that just under 50% of SME websites sampled were mobile optimized, defined as websites that render differently on a mobile browser than they do on a desktop browser.  Firms with a greater Internet presence and firms whose websites include basic, essential design elements are far more likely to have a mobile optimized website than those who do not.  Multi unit organizations, retailers, and healthcare oriented businesses are also each more likely to have a mobile optimized website

Public awareness and attitudes towards search engine optimization

This research focuses on what users know about search engine optimization (SEO) and how well they can identify results that have potentially been influenced by SEO. We conducted an online survey with a sample representative of the German online population (N = 2,012). We found that 43% of users assume a better ranking can be achieved without paying money to Google. This is in stark contrast to the possibility of influence through paid advertisements, which 79% of internet users are aware of. However, only 29.2% know how ads differ from organic results. The term "search engine optimization" is known to 8.9% of users but 14.5% can correctly name at least one SEO tactic. Success in labelling results that can be influenced through SEO varies by search engine result page (SERP) complexity and devices: participants achieved higher success rates on SERPs with simple structures than on the more complex SERPs. SEO results were identified better on the small screen than on the large screen. 59.2% assumed that SEO has a (very) strong impact on rankings. SEO is more often perceived as positive (75.2%) than negative (68.4%). The insights from this study have implications for search engine providers, regulators, and information literacy.Comment: 20 pages, 9 tables, 5 figure

Middleware Technologies for Cloud of Things - a survey

The next wave of communication and applications rely on the new services provided by Internet of Things which is becoming an important aspect in human and machines future. The IoT services are a key solution for providing smart environments in homes, buildings and cities. In the era of a massive number of connected things and objects with a high grow rate, several challenges have been raised such as management, aggregation and storage for big produced data. In order to tackle some of these issues, cloud computing emerged to IoT as Cloud of Things (CoT) which provides virtually unlimited cloud services to enhance the large scale IoT platforms. There are several factors to be considered in design and implementation of a CoT platform. One of the most important and challenging problems is the heterogeneity of different objects. This problem can be addressed by deploying suitable "Middleware". Middleware sits between things and applications that make a reliable platform for communication among things with different interfaces, operating systems, and architectures. The main aim of this paper is to study the middleware technologies for CoT. Toward this end, we first present the main features and characteristics of middlewares. Next we study different architecture styles and service domains. Then we presents several middlewares that are suitable for CoT based platforms and lastly a list of current challenges and issues in design of CoT based middlewares is discussed.Comment: http://www.sciencedirect.com/science/article/pii/S2352864817301268, Digital Communications and Networks, Elsevier (2017

Middleware Technologies for Cloud of Things - a survey

The next wave of communication and applications rely on the new services provided by Internet of Things which is becoming an important aspect in human and machines future. The IoT services are a key solution for providing smart environments in homes, buildings and cities. In the era of a massive number of connected things and objects with a high grow rate, several challenges have been raised such as management, aggregation and storage for big produced data. In order to tackle some of these issues, cloud computing emerged to IoT as Cloud of Things (CoT) which provides virtually unlimited cloud services to enhance the large scale IoT platforms. There are several factors to be considered in design and implementation of a CoT platform. One of the most important and challenging problems is the heterogeneity of different objects. This problem can be addressed by deploying suitable "Middleware". Middleware sits between things and applications that make a reliable platform for communication among things with different interfaces, operating systems, and architectures. The main aim of this paper is to study the middleware technologies for CoT. Toward this end, we first present the main features and characteristics of middlewares. Next we study different architecture styles and service domains. Then we presents several middlewares that are suitable for CoT based platforms and lastly a list of current challenges and issues in design of CoT based middlewares is discussed.Comment: http://www.sciencedirect.com/science/article/pii/S2352864817301268, Digital Communications and Networks, Elsevier (2017

If It\u27s Not Powered Up, It\u27s Rotting: Transforming Archival Collections from Obsolete Platforms and CD-Rs to an Institutional Repository and Storage Array

Digital collections projects began at Eastern Illinois University in the mid 1990s. These early projects had specialized interfaces and different storage strategies. With the inception of an institutional repository (IR) in 2011, these collections were brought under a common interface and storage practices. The benefits and challenges of utilizing an IR for the dissemination of legacy digital projects is discussed, along with data storage solutions appropriate for a mid-sized academic library