“We Need a Showing of All Hands”: Technological Utopianism in \u3cem\u3eMAKE\u3c/em\u3e Magazine

Make magazine is a quarterly publication focused on do-it-yourself projects involving technology and innovation. The magazine also sponsors a biannual event, the Maker Faire, that brings “makers” together to share their knowledge. As a strategy for building audience loyalty and identification with the magazine, the Make products are skillfully crafted. However, they also invoke ideals such as environmentalism and nationalism in a potent mix that not only engages readers, but also represents an additional cultural demonstration of the phenomenon of technological utopianism

Spartan Daily, April 21, 1997

Volume 108, Issue 55https://scholarworks.sjsu.edu/spartandaily/9130/thumbnail.jp

Realist magic in the fiction of William Dean Howells

William Dean Howells was committed to determining what would inspire people from different economic, political, and religious backgrounds to imagine each other as respected members of a human community. Scholars have debated whether his realist aesthetic was suited to do that. Some have argued that realism works to contain the lower classes, and others have argued that it portrays a heterogeneous society in which social problems can be solved through human negotiation between the middle classes and others. Scholars have not, however, addressed how Howells performs the necessary shift in his fiction from a space in which characters focus on their own interests to a space in which they seek to enact justice through negotiating with disparate people. This article identifies and names what enacts that necessary shift: the literary device of accident. In Howells's fiction chance meetings, feelings of accidental connection, and injuries during travel force his middle-class characters into understanding labor politics, slum dwellers, and morally compromised millionaires. His use of accident changes over time, from The Undiscovered Country (1880) to Annie Kilburn (1889) and A Hazard of New Fortunes (1890). This essay traces that change in order to reflect on the democratic and antidemocratic implications of Howells's realist aesthetic. © Regents of the University of California

Stylistics Analysis Of National Geographic Magazine’s Cover June Edition

This research presented the Stylistics analysis of National Geographic magazine’s cover June edition. The magazine was chosen because it is one of the magazine's newest issues by the time the researcher conducting this research. The Stylistic approach was employed to understand and reveal the magazine editor's purposes in using specific language and visual features. Considering this research analyzes visual feature; therefore, the theory of visual grammar was employed. To achieve the analysis's goal, the researcher analyzed the language features from three language levels and a feature from visual grammar. In the level of phonology, the features are assonance, alliteration, and consonance. In the level of graphology, the features are italicization, uppercase, and lowercase. In the level of typography, the features are font size and the position of the text. In the visual grammar, the feature is distance. The researcher found that the language and visual features are used in purposes. They were used to give some effects to the reader that can attract them to read the magazine. In conclusion, the stylistics was proven in revealing the editor’s purposes of using language and visual feature in the magazine cover.  Keywords: stylistics, visual analysis, magazine cove

Hardwiring consumer desire: Publishing and promoting the online technocultural experience : a critical textual analysis of Wired magazine and its advertising, 1993-1996

This thesis examines the evolution of magazine publishing in the face of significant technological change in print-based industries. It takes as its focus the techno-lifestyle magazine Wired, and to a lesser degree its online derivative, Hot Wired because both these media magazines exemplify the changes in publishing examined. In the magazine\u27s initial editorial statement Louis Rossetto, the publisher and editor of Wired, claimed to \u27\u27reinvent the magazine .. ,going beyond paper by making our hard copy edition a gateway to our interactive services {Rossetto, 1993, p. 12). This claim demands an explanation as it suggests that changes in media are revolutionary rather than evolutionary. Specifically, it suggests a reinvention (rather than evolution) of magazine publishing, magazine form, the media environment and rending and consumption practices. The thesis takes this claim as a basis for exploring the evolution of the magazine as a cultural and material form in the context of late 20th century, hypermediated capitalism. In order to achieve a detailed yet nuanced analysis of Wired\u27s claim of reinvention, the thesis has been organised into areas which analyse Wired\u27s material and textual characteristics, the construction and promotion of techno-lifestyle in relation to Wired\u27s readership, and an examination of Wired\u27s online derivative - Hot Wired. To achieve this level of analysis the thesis draws upon three theoretical approaches. It analyses the history and characteristics of the magazine form by drawing upon medium theory as articulated by Harold Innis and his successors Marshall McLuhan, Walter Ong, and Ronald Deibert. This approach is combined, secondly, with a historical comparative analysis of the American specialist lifestyle magazine as refracted through the work of Harold Abrahamson. Finally, to analyse the relationship between magazines, technological convergence and the construction and promotion of techno-lifestyle, the thesis uses contemporary, critical textual analysis as articulated by theorists such as Ellen McCracken and Andrew Wernick. Medium theory suggests that there is, increasingly, convergence at the level of production. Here media, telecommunications and computers/IT intersect to create a new kind of publishing environment. Such changes in textual production reflect an emerging techno-lifestyle that promotes interconnectivity between consumers and producers and an intensification of hybridity and intertextuality in material forms such as Wired. This thesis will demonstrate that some material characteristics of the print magazine have evolved more gradually in the past century than other aspects connected with the magazine form and magazine publishing. These other aspects include, digital and online technologies, which are currently informing change in modes of production, distribution, content, design, authorship, readership and consumption. Relationships between media form and media environment, reading practices, reader and text, however need to be examined further before the claim that magazines have been \u27reinvented\u27 can be critically assessed. This research is part of that project. It contributes to the nascent body of new media research by providing an innovative theoretical framework that challenges and dispels the claim of media reinvention by interrogating the technological and commercial processes of media evolution in relation to the mid-l990s print magazine and emergent new media technologies

Spartan Daily, March 4, 1951

Volume 39, Issue 100https://scholarworks.sjsu.edu/spartandaily/11522/thumbnail.jp