Analysis of Millennial Purchase Intention Using Modified UTAUT2 in Yogyakarta City

The purpose of this study was to analyse the effect of hedonic motivation and online purchasing habits on online purchase intentions and the effect of habitual mediation on hedonic motivation and online purchase intentions by Millennial. The research method used the AMOS path analysis to 400 students at the Universitas Sarjanawiyata Tamansiswa, Yogyakarta. The results showed that all hypotheses were accepted except hedonic motivation towards online purchase intentions, while habitual mediation of hedonic motivation and online purchase intentions was accepted, thus strengthening this mediation relationship. Thus, it can be concluded that Millennial like the online shopping experience because it is considered fun and amusing and can lead to habitual behaviour. The implication for online purchasing application managers should not only prioritize short-term (momentary) relationships but prioritize long-term relationships therefore consumers become accustomed to using the application. The author's recommendation for managers is to always be creative and innovative, such as creating an attractive and profitable membership program. This research is limited to the number and distribution area of the sample and does not specifically refer to a particular application. Suggestions for further research include the impact of social relationships and the facilitating conditions applied to online purchase intentions

Values and e-Consumer Behavior

e-Consumer behavior models prior attitudes to predict e-loyalty in front values or another internal factors of customers. Scientific literature relegates to a second term the importance of values in purchase online like a predictive factor of e-loyalty. The following chapter explains why values will be determinant in consumer behavior online and e-loyalty

UNDERSTANDING POST-ADOPTION OF ONLINE SHOPPING CONTINUANCE USAGE THROUGH THE SOCIAL EXCHANGE THEORY

Electronic commerce researchers have retention of Consumers post-adoption continuance behavior attendees induce deep trust and service quality of online shopping behavior, thereby contributing to higher revenue and marketing strategy based on social exchange theory. This study provides additional information about the path from the service quality and trust to continuous usage. Also, this study investigates the different tendencies to continuance behavior by habit as a moderating effect within the conceptual model. According to the structural invariance test across moderating effect, it showed that: First, most of main effect paths showed significant positive signs only habit as moderator on trust in service provider is negative support. Second, the habit was supported as a moderator except for the trust in shopping-site to online shopping continuance interaction path. Unexpectedly, the positive moderating effect of habit tendency towards the path of trust in shopping-site to online shopping continuance in not significant. The theoretical and practical implications are discussed

Online Shopping: Antecedents of Attitude, Intention and Use

Consumer behavior in electronic commerce has been the theme of hundreds of studies conducted by researchers of many nationalities in the past twenty years. The purpose of this study was to review and classify the concepts used in papers published between 2003 and 2014 to explain the consumer behavior in electronic commerce. A systematic search of the literature in nine databases was performed and 136 papers published in double-blind peer reviewed journals were selected. Reference models were prepared based on a classification of the concepts found. This article reports only the concepts that displayed statistical significance in the studies analyzed. Finally, we suggest new studies that can be conducted

MUSLIM CUSTOMER BEHAVIOR IN HALAL FOOD ONLINE PURCHASING

To meet the global population needs, it is projected at least eighty billion dollars in investment per year to support the food security until 2050. Arguably, the agriculture financing growth has stalled due to many reasons, while Islamic finance has the potential to spur the growth of agriculture financing to promote global food security. Meanwhile, agriculture in Indonesia is still nowhere to its potential. It is hindered by an inefficient and underdeveloped downstream segment, low access to financial and technology. This is a huge opportunity for Islamic finance in helping to bridge the gap through value chain financing approach as one of the strategies to reduce risk and provide socio-economic spillover effect along the chain. Islamic finance could promote agricultures sustainability and a more efficient process with FinTech enabled platform. The multiple case studies propose a sharia compliant community-based financing model in agricultural value chain practice with FinTech enabled platform. The result is this model integrating all actors from different market segmentation, including landowners, suppliers, farmers, brokers, retailers, and investors into an Islamic value chain-financing platform. However, determining buying intention, partnership establishment, and technology infrastructure are pivotal for its future implementation

O impacto percebido pelos empreendimentos que aderiram ao aplicativo informa brejo na cidade de Sol?nea - PB

22 f.: il.Existe hoje uma necessidade de inova??o, principalmente em plataformas digitais, relacionados a divulga??o ou propaga??o de suas marcas por parte dos empreendimentos. Por tal premissa a presente pesquisa tem como seu objetivo principal perceber o impacto percebido pelos empreendimentos que aderiram ao aplicativo de Marketing Digital InformaBrejo na cidade Sol?nea-PB, identificando quais suas expectativas e benef?cios trazidos. Quanto as expectativas criadas, foi percebido que aumentar a visibilidade da empresa foi a que mais se destacou e em contra ponto o benef?cio percebido que mais se destacou foi em rela??o ao quanto o aplicativo facilita na busca de informa??es pela empresa. Fazendo assim, com que esse trabalho sirva de instrumento para auxiliar os desenvolvedores entender melhor os anseios dos empreendimentos e ajude a empresas que pretende aderir a esse modelo de Marketing Digital como esse tipo de plataforma atinge os mesmos

Online Shopping: The Influence of Body Image, Personality, and Social Anxiety

The usage of the Internet has experienced significant growth over the past several decades, providing a vehicle for the online shopping market to experience exponential gains as well. In a 2011 U.S. Census survey, 71.7% of households reported access to the Internet, an increase from the reported 54.7% in 2003 and furthermore a large increase from the 18.0% from the 1997, the first year the Census Bureau reported Internet usage (File, 2013). Research has shown various reasons for expansion of online shopping, such as convenience, ease, and the excitement of experiencing something new, but gives little insight into characteristics that lead consumers to choose to shop online (Huang & Yang, 2010; To, Lio, & Lin, 2007; Yen, Yen, Chen, Wang, Chang, & Ko, 2012). The consumer characteristics that lead to online shopping could be implications of body image dissatisfaction and social anxiety. Personality factors could also influence consumer’s decision to shop online rather than in store. Using a demographic group likely to shop online and a survey measuring body image satisfaction, personality and social anxiety, this study hypothesized these variables would predict online shopping behavior. Online shopping was measured by a questionnaire adapted from previous research and measures frequency and preference of online shopping. The Multidimensional Body-Self Relations Questionnaire (MBSRQ) was used to measure body image dissatisfaction; participants answered statements such as, “I like the way my clothes fit me” and “I am physically unattractive.” Social anxiety was assessed using the Social Interaction Anxiety Scale (SIAS). This measurement of fears of social interactions uses statements like, “I find it easy to make friends of my own age” and “I feel I’ll say something embarrassing when talking.” Finally, personality was evaluated by using the NEO Five-Factor Inventory- 3 (NEO-FFI-3), which measures the well-known Big Five personality constructs. Participants rated responses to statements such as, “I rarely feel lonely or blue” and “I like to be where the action is.” Sex differences in online shopping preference were also assessed. To analyze the data, a multiple regression was used to test the predictability of online shopping. Although the overall regression model was not significant, some correlations between variables were found. Social anxiety was significantly correlated with online shopping. Neuroticism was significantly correlated with online shopping. Body image satisfaction was significantly correlated with social anxiety, conscientiousness, extraversion, and neuroticism. Significant correlations were found between social anxiety, and consciousness, extraversion, and neuroticism. Agreeableness was significantly correlated with conscientiousness and neuroticism. Conscientiousness was significantly correlated with extraversion and neuroticism. A significant correlation was found between extraversion and neuroticism. To assess sex differences, an independent t test was used. It was found women shop online more frequently than men. The possible implications of this study can be far reaching and provide valuable information to many different fields. Clinicians will be better able to understand how body image issues and social anxiety affect client’s everyday life. The findings of the relationship between online shopping and consumer characteristics will help in understanding the underlying issues of those suffering from online shopping addiction or problems. This study assists in providing a complete picture of clients struggling with any of these issues, which, in turn, benefits the therapeutic process and allows for a holistic approach. Online retailers will be able to use the information yielded from this research to better target their intended population. Limitations include only using a population in a rural area, and restrictions of the shopping experience scale used. Future directions include using a diverse population, possibly in an urban area. This study aimed to understand online shopping behaviors by examining personality traits of online shoppers. This study adds to the literature on consumer characteristics of those who shop online

O Impacto da Utilização de Ferramentas Virtuais na Gestão de Pequenos Negócios

A necessidade de atualização de empresas dos mais variados portes em relação às ferramentas tecnológicas, abrangendo todas as operações, é eminente. Em relação às pequenas empresas, há um aumento inegável do número das que aderem ao e-commerce ou que possuem intenção de fazê-lo, conforme evidenciado pelo SEBRAE (2015) em seu estudo anual a respeito do tema. O presente trabalho foi concebido sob a ótica do estudo de caso, analisando uma empresa do setor de serviços da cidade de Osasco, em São Paulo, e buscou-se analisar os resultados da implementação de ferramentas virtuais voltadas a vendas (aplicativo de mensagens e endereços eletrônicos) em uma pequena empresa. Para tanto, foram analisadas as operações desta empresa, comparando-se as semelhanças e diferenças entre a operação de vendas eletrônicas e em loja física, e como os resultados destes canais se comportaram. A análise deste caso permitiu notar o crescimento nas vendas após a adoção das referidas ferramentas. Além disso, cabe ressaltar que a comodidade e o cumprimento de prazos são fundamentais para que o e-commerce e o atendimento eletrônico sejam bem-sucedidos dentro do mercado

Leveraging the co-evolution of offline and online video games: an empirical study

Considerable research has been carried out on online shopping and the implications of this purchasing format for consumers and retailers. Most of these studies have focused on consumer attitudes towards online shopping, and how these can be useful predictors of online shopping adoption. Notwithstanding these insights from adoption theory, existing research has yet to distil the most effective means of understanding consumers’ attitudes towards online video game purchases. Based on a qualitative study, our study contributes to literature on adoption theory by presenting some explanations involving online video games purchases by identifying salient perceptions of online and offline motivations and advances ideas on the facilitating role of incentives in making purchase decisions

Sustainability and Online Food Delivery Services in Norway: Does sustainability play a role in influencing the behavioural intention for the Platform-to- Consumer Online Food Delivery Services in Norway for young generations?

In recent years, the over OFDs industry is overwhelming and at the same time, it has caused quite a lot of environmental and societal challenges. Based on studies, Millennials and Generation Z are the most motivated to sustainability and they are also one of the important customer segments in OFDs. In Norway, Foodora and Wolt are the two major players in the OFD market. We observed that, as late comer to this specific market, Wolt has tried to differentiate themselves from competition by having a “sustainable” positioning with different environmental and social sustainability policies. Given Norway is also a country which valued sustainability on the top in comparison with other countries, it will be interesting to see whether the sustainability initiatives of OFDs companies have an influence on the purchase intentions of Norway's younger generations. This research model is based on the cognitive hierarchy model proposed by Homer and Kahle (1988), as well as Ajzen and Fishbein's (1975, 1980) theory of reasoned action (TRA) and its extension which called the theory of planned behavior (TPB) (Ajzen, 1991). The main objective of this research is to examine if the sustainability factor influences the purchasing intention of younger generations in Norway who use online food delivery services to purchase food. Five hypotheses were created after performing a theoretical review on the influence of utilitarian, hedonic, and symbolic values, as well as TPB variables such as attitude, subjective norm and the perceived behavioural control, on the intention to purchase food through OFDs. To test the hypotheses, this study employed a quantitative survey of Millennials and Gen Z in Norway, with 124 valid responses being analysed using confirmatory factor analysis by SPSS and structural equation modelling by SmartPLS. According to the findings, symbolic value had an important role in influencing the purchase intention through directional support. Besides, utilitarian, and hedonic value were also important factors in affecting the purchase intentions of young customers. However, all of these values can only influence the purchase intention with the presence of “attitude”. Our study also discovered that Norwegian customers value sustainability more than non- Norwegian customers. Furthermore, when comparing Wolt and Foodora’s customers, Wolt’s customers favoured symbolic value higher. The findings show that the sustainability component of the OFDs in Norway does really matter to younger generations.nhhma