PENGARUH BRAND IMAGE TERHADAP LOYALITAS KONSUMEN PADA MAJALAH KAWANKU DI KECAMATAN BEKASI UTARA

CARLA ISYA ANGGRAINI. 2014. 8223118200. Pengaruh Brand Image Terhadap Loyalitas Konsumen Pada Majalah KaWanku Di Kecamatan Bekasi Utara. Program Studi DIII Manajemen Pemasaran. Jurusan Manajemen. Fakultas Ekonomi. Universitas Negeri Jakarta. This paper has a purpose to know about the influence of brand image towards consumer loyalty decision at magazine KaWanku in the district North Bekasi. Research method that used is the analysis of descriptive statistics, inferential statistics, and simple linear regression. With this method of data collection through library research and field research. From writing result can be seen that the level of brand image and customer loyalty in a magazine my friend in the District of North Jakarta has been good, with a rate of 42.23% brand image and customer loyalty rate of 37.22%. And it can be concluded that there are significant brand image on consumer loyalty to the magazine my friend in the District of North Jakarta. Key Word: Brand Image, Consumer Loyalt

The significance of 'relationship management' as a driver of retention of clients in third party logistics (3PL) : a case study in New Zealand : a thesis presented in partial fulfillment of the requirements for the degree of Master of Logistics and Supply Chain Management at Massey University, Albany, New Zealand

The principal objective of this research was to explore the trend and the role relationship management plays in keeping the Third Party Logistics (3PL) outsourcing businesses together. This research also aimed at highlighting the underlying factors in the business relationships among parties involved in Third Party Logistics (3PL) business, specifically in the New Zealand logistics industry. A literature review was conducted on a significant number of related articles to justify the research objective. This multi-case study has eight participant companies who were selected as representatives of the industry; a majority of them either market leaders or have a significant role in their business category. The eight case participants were classified into two groups: logistics service provider and logistics clients. Due to their unique operational and logistics activities, some participants fell in both categories. In-depth, face-to-face interviews were conducted using semi-structured questionnaires with open-ended questions to tap into the vast industry knowledge and logistics expertise of the participants. Given the infrastructure of the Australasian logistics outsourcing industry, the result of this multi-case study has supported the results, finding, and theories of the previous researchers and academics that relationship management is the key to retaining a loyal customer base and a successful business arrangement between 3PL service providers and their clients

Two Unordered Queues

A special customer must complete service from two servers in series, in either order, each with an M/M/1 queueing system. It is assumed that the two queueing system lengths are independent with initial numbers of customers a and b at the instant when the special customer arrives. We find the expected total time (ETT) for the special customer to complete service. We show that even if the interarrival and service time parameters of two queues are identical, there exist examples (specific values of the parameters and initial lengths) for which the special customer surprisingly has a lower expected total time to completion by joining the longer queue first rather than the shorter one.Comment: Presented at AMMCS 2011 Conference, July 25, 201

Distanced from Dirt: Transnational Vietnam in the U.S. South

Article in special issue of south on Dirt and Desir

OF FOOD AND BEVERAGE SERVICE IN SUPPORTING SAHID KUSUMA HOTEL SOLO REPUTATION

WIWIK PRATIWI. 2008. The excellence of food and beverage service in supporting Sahid Kusuma Hotel Solo reputation. English Diploma Program Faculty of Letters and Fine Arts, Sebelas Maret University. Indonesia is a country of which most of the income is derived from tourism section. Hotel business, one of the tourism sectors, plays an important role in fulfilling and satisfying the tourist need. Food and beverage department is one of the facilities in the hotel that support guest satisfaction. The objectives of this final project are to describe the guest responds and the excellence of food and beverage service. The excellence service is one of the supporting factors in hotel reputation. The good image can automatically attract the guest from domestic tourist and foreign to stay. It can be drawn from the guest card comments about the service given by food and beverage service department. The researcher observed the excellence of food and beverage from work observation directly and from documents to get the data. Based on the analysis of the data, it can be concluded that Sahid Kusuma hotel has the excellence service. With these results, it is hoped that the hotel can increase the quality of service especially for food and beverage, increase the income and promote the menu to the development of Sahid Kusuma Hotel

Forgiveness Or Fairness?

Several philosophers who argue that forgiveness is an important virtue also wish to maintain the moral value of retributive emotions that forgiveness is meant to overcome. As such, these accounts explicate forgiveness as an Aristotelian mean between too much resentment and too little resentment. I argue that such an account ends up making forgiveness superfluous: it turns out that the forgiving person is not praised for a greater willingness to let go of her resentment, but rather for her fairness or good judgment. I conclude by arguing that the virtue of fair-mindedness is more compatible with maintaining the value of the retributive emotions than the virtue of forgiveness