Customized Pricing: Win-Win or End Run?

Modern technology, particularly as associated with internet shopping, permits excellent estimations of individual consumer willingness to pay. Customized pricing is defined as a pricing strategy based upon such individualized estimates--each customer is presented with an individual price. The paper addresses the ethical, legal, and managerial challenges of customized pricing practice. A simple empirical study is included to illustrate not only the economic effects of customized pricing but, also, the surprising finding of initial consumer satisfaction with customized prices. Participants showed considerably less satisfaction, however, upon learning the nature of the pricing technique

The Effect of Price and Promotion on Customer Satisfaction: Study at an Internet Service Company in Bandung

To understand and examine Internet Service Company in Bandung pricing and marketing strategies, we conducted this study at one of the internet service providers in Bandung. We employed a quantitative strategy for the inquiry that combined a descriptive and verifiable approach. One of the Bandung internet service providers provided 100 consumers for the survey. The study's path analysis reveals the correctness of the price and marketing variables at one of the Bandung internet service providers. The study's conclusions advise considering the costs and promotions provided by one of the Bandung-based internet service providers. According to the findings, Price (X1) significantly affects Customer Satisfaction (Y). The next factor that significantly affects customer happiness is promotion (X2).To understand and examine Internet Service Company in Bandung pricing and marketing strategies, we conducted this study at one of the internet service providers in Bandung. We employed a quantitative strategy for the inquiry that combined a descriptive and verifiable approach. One of the Bandung internet service providers provided 100 consumers for the survey. The study's path analysis reveals the correctness of the price and marketing variables at one of the Bandung internet service providers. The study's conclusions advise considering the costs and promotions provided by one of the Bandung-based internet service providers. According to the findings, Price (X1) significantly affects Customer Satisfaction (Y). The next factor that significantly affects customer happiness is promotion (X2)

The Effect Of Online Reviews On Hotel Pricing

Current studies show that online hotel bookings are growing constantly as consumer increasingly uses Internet for the arrangement of their travel. One of the important factor in online hotel booking is the rating and review of past customers. However, the impact of online reviews are not fully explored in online hotel booking setting. For that purpose, we choose two most popular tourist destinations in the world: Paris and London. Our analysis shows that both stars ratings and customer reviews positively affect hotel pricing. Besides, high stars hotels benefit more from higher customer satisfaction. The implication of these results is that hotels should strive to please customer as their future revenue depends on the satisfaction of previous users. This study also guides hotel manager how to make price decisions of hotel room

Optimization of Wireless Internet Pricing Scheme in Serving Multi QoS Network Using Various Attributes

Pricing scheme in wireless networks were developed to provide maximum benefit to the internet service provider (ISP), where the given scheme can guarantee customer satisfaction and service providers who use such services. So that the proposed model should be able to attract consumer interest in applying such services. In this research we established wireless pricing model that involve QoS attributes then the model will be transformed into a model of optimization. Pricing models in wireless networks will be studied by looking at existing models as a nonlinear programming problem that can be solved optimally using LINGO 11.0. The solution is to maximize the total price for the connection based on the QoS parameters. Optimal results in the maximizing of pricing scheme is achieved when providers set the increase of price changes due to QoS changes and number of QoS value

"Factors that influence customer satisfaction towards tm Streamyx Services" / Nadrah Nasruddin

Streamyx is Malaysia's broadband access service which is perpetually connected to the Internet with speed bandwidths of 512k up to 2mbps. With this high-speed connectivity, the Streamyx is an ideal tool to support most broadband applications such as, web hosting, video streaming, e-commerce, distance learning and others This project paper in done to determine the level of satisfaction towards TM Streamyx services, to identify the drivers that influence customer satisfaction towards TM Streamyx and to provide recommendation on how to deliver better services in order to increase customer retention rate. This study use descriptive data. Based on the result and findings majority of the respondents are agree with the quality of service, counter of customers' complaint, call centre and physical facilities. They choose to answer agree because most of the respondents are staff of TM Point, Menara Rebung. However, the staff still needs a training and workshop to maintain their customers' satisfaction. Other than that, the result and findings for pricing of TM Streamyx shows that most of the customers are disagree with the pricing of TM Streamyx because the customers' perceived that the price are not competitive. In order to solve the price problem, the company should offer competitive price and at the same time retain the quality of service and product offered, definitely the customers would be loyal to the company

Application of Price Bundling Strategies in Retail Banking in Europe

Application of price bundling strategies in retail banking in Europe is a report based on an empirical study of price bundling practices in Southern, Central and Northern Europe. The current report defines three core price bundling models that are in one form or another applied by the interviewed banks. The models are cost efficiency bundling, cross-selling bundling and loyalty bundling. Price bundling has been started to apply in retail banking in Europe in the 1980’s. Price bundling is regarded as an important strategy in the intensified competitive market and it is also supposed to satisfy increasingly sophisticated customers in the future. The price bundles that the interviewed banks apply can be explained by the competitive conditions in the retail banking markets concerning both what the banks aim at, their competitive advantages, and the market factors. Banks in different parts of Europe have different competitive advantages that they find important when pursuing their price bundling strategies. Common to all the markets is the threat of customers to switch banks, which was identified as the main driving force in competition.Price bundling; strategy; competition; competitive advantage; retail banking

Profit Maximization Auction and Data Management in Big Data Markets

A big data service is any data-originated resource that is offered over the Internet. The performance of a big data service depends on the data bought from the data collectors. However, the problem of optimal pricing and data allocation in big data services is not well-studied. In this paper, we propose an auction-based big data market model. We first define the data cost and utility based on the impact of data size on the performance of big data analytics, e.g., machine learning algorithms. The big data services are considered as digital goods and uniquely characterized with "unlimited supply" compared to conventional goods which are limited. We therefore propose a Bayesian profit maximization auction which is truthful, rational, and computationally efficient. The optimal service price and data size are obtained by solving the profit maximization auction. Finally, experimental results on a real-world taxi trip dataset show that our big data market model and auction mechanism effectively solve the profit maximization problem of the service provider.Comment: 6 pages, 9 figures. This paper was accepted by IEEE WCNC conference in Dec. 201

Evaluating whether a change in organisational structure would improve its competitive advantage

The purpose of this research is to study and analyse the internal and external structure of Ultimate Clean ltd, where I do work. We have put concentration on background of the company in the starting. This information is followed by aim and scope of research, which shows that what is the research question and what is scope of our research. After that Literature review is elaborated under five main subheadings. These subheading gives us deep information about the literature of organisation structure, competitive advantage. After that, Organisational context with internal and external analyse of the company is given which highlight the strengths, weaknesses, threats and opportunities of the company. Some external factors like political, economic, social and legal, are also discussed in this report. Then some information is given for method of research that why we use it, where and when it is used. Some limitations are also discussed in this report of method. After this, result section comes. In this section, we discussed deeply about the answers of customers, employees and employer. We prepare a discussion of the result and conclude it wisely. In the end, some recommendations are also given to improve organisational structure of Ultimate Clean ltd. We suggest a new structure for the organisation to develop within company to have a good competitive advantage in market place. A big list of references is also given in the end of this report

NPS Customer Loyalty Analysis and Proposals for its Strengthening

Tato diplomová práce je zaměřená na možnosti posílení loajality zákazníků společnosti Atlas Copco Compressor Technique. Teoretická část objasňuje pojmy jako marketingový výzkum, dotazník, zákazník či loajalita. Závěr první části je věnován modelu Net Promoter Score, programu, který je také použit k vypracování samotné analýzy součastné spokojenosti a loajality zákazníků. Výsledky z této analýzy spolu s pozorováním, které autor v podniku provedl, slouží v závěrečné části práce k návrhům, které by měly mít za následek zvýšení počtu loajálních zákazníků této společnosti.This master thesis is focused on possibilities how to strengthen customer loyalty in the company Atlas Copco Compressor Technique. The theoretical part clarifies terms such as marketing research, questionnaire, customer or loyalty. On a later stage it explains the Net Promoter Score, a customer loyalty metric which is also used to conduct the analysis of current customer satisfaction and loyalty itself. Based on the analysis as well as observations from the company gives the author proposals that should result in more loyal customers.

Importance and impacts of visual merchandising for customers at The Warehouse

The benefits of visual merchandising have been well discussed in previous literature. For large retail service providers this topic is of special importance. Evidence of challenges for consumers to locate the product that they need has been observed in The Warehouse, Te Rapa. The purpose of this research report is to assess the importance of visual merchandising on customers’ purchasing behaviour at The Warehouse, Te Rapa. In addition, visual merchandising strategies to increase sales at The Warehouse are offered, based on the findings of this study. The primary data for this research project was gathered from 50 questionnaires, which were distributed among customers at The Warehouse, Te Rapa. Many different aspects of visual merchandising, including window displays of the store, floor merchandising, mannequin displays, signage and promotional banners, were reviewed. The results of this report suggest that there is a direct relationship between how the products are displayed and sales