A comparative analysis of good enterprise data management practices:insights from literature and artificial intelligence perspectives for business efficiency and effectiveness

Abstract. This thesis presents a comparative analysis of enterprise data management practices based on literature and artificial intelligence (AI) perspectives, focusing on their impact on data quality, business efficiency, and effectiveness. It employs a systematic research methodology comprising of a literature review, an AI-based examination of current practices using ChatGPT, and a comparative analysis of findings. The study highlights the importance of robust data governance, high data quality, data integration, and security, alongside the transformative potential of AI. The limitations revolve around the primarily qualitative nature of the study and potential restrictions in the generalizability of the findings. However, the thesis offers valuable insights and recommendations for enterprises to optimize their data management strategies, underscoring the enhancement potential of AI in traditional practices. The research contributes to scientific discourse in information systems, data science, and business management

An Improved Integrity-Based Hybrid Multi-User Data Access Control for Cloud Heterogeneous Supply Chain Databases

Cloud-based supply chain applications play a vital role in the multi-user data security framework for heterogeneous data types. The majority of the existing security models work effectively on small to medium-sized datasets with a homogenous data structure. In contrast, Supply Chain Management (SCM) systems in the real world utilize heterogeneous databases. The heterogeneous databases include a massive quantity of raw SCM data and a scanned image of a purchase quotation. In addition, as the size of the database grows, it becomes more challenging to provide data security on multi-user SCM databases. Multi-user datatypes are heterogeneous in structure, and it is complex to apply integrity and confidentiality models due to high computational time and resources. Traditional multi-user integrity algorithms are difficult to process heterogeneous datatypes due to computational time and variation in hash bit size. Conventional attribute-based encryption models such as "Key-policy attribute-based encryption" (KP-ABE), "Ciphertext-Policy Attribute-Based Encryption" (CP-ABE) etc., are used to provide strong data confidentiality on large textual data. Providing security for heterogeneous databases in a multi-user SCM system requires a significant computational runtime for these conventional models. An enhanced integrity-based multi-user access control security model is created for heterogeneous databases in the cloud infrastructure to address the problems with heterogeneous SCM databases. A non-linear integrity model is developed to provide strong integrity verification in the multi-user communication process. A multi-user based access control model is implemented by integrating the multi-user hash values in the encoding and decoding process. Practical results proved that the multi-user non-linear integrity-based multi-access control framework has better runtime and hash bit variation compared to the conventional models on large cloud-based SCM databases

Health Care Management using Cloud Computing

No abstract provided

Lead generation and communication strategies for Targomo GMBH

More and more importance has been given to the customers’ role in communication strategies in the recent years. Especially in the high tech industry, the increasingly fast pace of innovation has made it vital to understand the customers’ needs and motives. This is crucial in order to base lead generation creation processes and therefore better communicate with the market (Derunova and Semenov, 2013). Buyer personas are archetypes of real buyers which allow marketers to craft strategies to promote services and products. The term has become almost a marketing mantra, but buyer personas also involve the sales department and the concept of lead generation (Adele Ravella, 2015). This paper aims to collect the knowledge required for the subsequent development of buyer personas for each of the solutions of the tech start-up Targomo. Creating personas aims to better embody the behaviours, pain points, goals, and characteristics of real customers or target audiences (Junior and Filgueiras, 2005). The aim of this paper is therefore to collect the information required to subsequently implement the personas in the context of Targomo. Hence, they can later be used as a tool for developing the company’s communication strategy. Moreover, the knowledge acquired can also be applied to the wider context of communication strategy. This is especially beneficial, as the existing academic literature on the topic of buyer personas remains extremely scarce.Mais e mais importância foi dada ao papel dos clientes nas estratégias de comunicação nos últimos anos. Especialmente na indústria de alta tecnologia, o ritmo cada vez mais rápido da inovação tornou essencial entender as necessidades e os motivos dos clientes. Isto é crucial para basear os processos de criação de geração de leads e, portanto, se comunicar melhor com o mercado (Derunova and Semenov, 2013). As personas dos compradores são arquétipos de compradores reais que permitem aos profissionais de marketing elaborar estratégias para promover serviços e produtos. O termo tornou-se quase um mantra de marketing, mas as personas dos compradores também envolvem o departamento de vendas e o conceito de geração de leads (Adele Ravella, 2015). Este artigo tem como objetivo coletar o conhecimento necessário para o desenvolvimento subsequente de personas de compradores para cada uma das soluções da Targomo, uma startup de tecnologia. A criação de personas visa incorporar melhor os comportamentos, pontos problemáticos, objetivos e características de clientes reais ou públicos-alvo (Junior and Filgueiras, 2005). O objetivo deste artigo é, portanto, recolher informação necessária para implementar posteriormente as personas no contexto da Targomo. Posteriormente, podem ser usadas como uma ferramenta para o desenvolvimento da estratégia de comunicação da empresa. Além disso, o conhecimento adquirido também pode ser aplicado ao contexto mais amplo da estratégia de comunicação. Isso é especialmente benéfico, pois a literatura acadêmica existente sobre o tema das personas dos compradores permanece extremamente escassa

FACTORS AFFECTING THE ACCEPTANCE OF USING SCRM TECHNOLOGY SYSTEM IN AUTOMOTIVE COMPANIES

Abstract. Today, increasingly enhanced competition in the world has encountered companies with animportant issue, which is how to use IT to improve the quality of services. SCRM technology system is an innovative technology, which facilitates the process of access to develop and maintain customer relationships more efficiently and effectively. The research has been study the factors affecting the acceptance of using SCRM technology system in automotive companies. The research was descriptive-survey research. The statistical population included all employees of Pars Khodro Automobile Company. In total, 240 employees were selected as the sample by simple sampling method to participate in the research. Descriptive statistics and inferential statistics (structural equation modeling) have been used to analyze data. According to the research results, it can be said that technical, organizational, environmental, and management characteristics have a positive and significant effect on the acceptance of using social customer relationship management.Keywords: Social Networks, Customer Relationship Management (CRM), Social Customer RelationshipManagement (SCRM)

Innovation management in business: how digital management is used to increase the firm reputation customer response

Mestrado em IPB-ESTG e ASSOCIAÇÃO DE POLITÉCNICOS DO NORTE (APNOR): Instituto Politécnico do Cávado e do Ave, Instituto Politécnico de Viana do Castelo e P. PortoThe current study has been designed to study the concept of innovation management. As digitalization is the biggest creation of innovation, its role in improving or affecting the firm’s reputation and customer response is analysed. The study's objectives were to analyse how digitalization affects firm reputation and how it has been used to improve customer response service. The study was focused on analysing the data from inside the organization. Mixed method research methodology was utilized to collect both quantitative and qualitative data. Both questionnaire and qualitative open-ended interview were utilized for the collection of data. The research sample consist 50 employees and 10 managers from five manufacturing companies. The questionnaire was filled by employees and interview was conducted with managers. For quantitative analysis frequency distribution and percentage analysis, Pearson coefficient correlation analysis and linear regression were applied. Strong positive correlation was found between digitalization and variables of customer care with values obtained as Service Frequency (r=.866), Reliability (r=.841) and Convenience (r=.890). Similarly, strong positive correlation was also found between the digitalization and variables of firm reputation. The values obtained were Product Innovation (r=.795), Corporate Culture (r=.881), Firm Performance (r=.907) and Product Value (r=.881). Linear Regression was applied to test the hypotheses and to check the impact of independent variables on the dependent variable. For firm reputation, the regression analysis indicated that digitalization positively impacts firm performance, product value and corporate culture. For customer response variables regression analysis indicates that digitalization has positive impact on convenience and service frequency offered by customer care. On the other hand, regression analysis indicated that digitalization has no impact on the reliability of customer care services. Thematic analysis was applied to the qualitative data gathered from the managers of the selected companies. The results indicated that all the managers believed in the potential of digitalization in improving firm reputation and customer care service. However, managers mentioned limitations like meeting shareholder expectations, budget constraints, and the investment required for training and development. Digitalization was not found to be utilized for product innovation. The study recommended that provided the scope and benefits of digitalization in all aspects of businesses, organizations must carefully design their digital strategies and allocate more budget to digital activitiesO presente estudo foi desenhado para analisar o conceito de gestão da inovação. Como a digitalização é a maior criação de inovação, analisou-se o seu papel em como melhorar ou afetar a reputação da empresa e a resposta do cliente. Os objetivos do estudo assentaram em analisar como a digitalização afeta a reputação da empresa e como esta tem sido usada para melhorar o atendimento ao cliente. O estudo centrou-se em analisar os dados dentro da organização. Recorreu-se a uma metodologia de método misto para recolher dados quantitativos e qualitativos. Tanto o questionário quanto a entrevista qualitativa aberta foram utilizados para a recolha de dados. A amostra final compreendeu 50 funcionários e 10 gestores de cinco empresas. O questionário foi preenchido pelos trabalhadores e foram realizadas entrevistas com os gestores. Na análise quantitativa, utilizou-se a técnica descritiva exploratória, a análise de correlação e a regressão linear. Foi encontrada uma forte correlação positiva e direta entre a digitalização e as variáveis de atendimento com valores obtidos como Frequência de Atendimento (r=.866), Confiabilidade (r=.841) e Conveniência (r=.890). Da mesma forma, também foi encontrada uma forte correlação positiva entre a digitalização e as variáveis de reputação da empresa. Os valores obtidos foram Inovação do Produto (r=.795), Cultura Corporativa (r=.881), Desempenho da Empresa (r=.907) e Valor do Produto (r=.881). A regressão linear foi aplicada para testar as hipóteses formuladas e verificar o impacto das variáveis independentes na variável dependente. A análise de regressão indicou que a digitalização tem um impacto positivo no desempenho da empresa, valor do produto e cultura corporativa. Por outro lado, para inovação de produto o valor de prova obtido foi superior a 0.05 (nível de significância), concluindo-se que a digitalização não tem impacto na inovação de produto. Para as variáveis de resposta ao cliente, a análise de regressão indica que a digitalização tem impacto positivo na conveniência e na frequência do serviço oferecido pelo atendimento ao cliente. Por outro lado, a análise de regressão indicou que a digitalização não tem impacto na confiabilidade dos serviços de atendimento ao cliente. A análise de conteúdo foi aplicada aos dados qualitativos recolhidos junto aos gestores das empresas selecionadas. Os resultados indicaram que todos os gestores acreditam no potencial da digitalização para melhorar a reputação da empresa e o atendimento ao cliente. Porém, limitações como atender às expectativas dos acionistas, restrições orçamentais e esforços e investimentos necessários para treinamento e desenvolvimento foram mencionados pelos gestores. A digitalização não foi utilizada para inovação de produtos. O estudo recomendou que, considerando o escopo e os benefícios da digitalização em todos os aspectos dos negócios, as organizações devem projetar cuidadosamente as suas estratégias digitais e alocar mais orçamento para atividades digitais

Industry characteristics and macro-environment aspects influencing the possible acquisition of slack by salesforce

This Case Study aims to introduce the potential acquisition proposed by Salesforce to Slack. To conclude on this matter, an introduction to the technology sector will be presented, followed by a detailed overview of Salesforce and Slack, positioned in the second quarter of 2021, before the acquisition took place. To better understand the several impacts of the deal, the teaching note will produce various analyses of the macro-environment surrounding both companies, including Industry, Porter’s Five Forces, and PESTLE analyses. Finally, there will be a conclusion on whether the possible acquisition of Slack by Salesforce makes sense from a macro perspective

Customer relationship management as a cloud service empirical inductive analysis of cloud CRM implementation using salesforce as an example

Nowadays, companies must adapt to rapidly changing market situations. Technologies are con stantly evolving and impacting the cutting-edge Customer Relationship Management (CRM) systems. By implementing modern cloud CRM systems like Salesforce, companies can adapt to changing customer needs, which can help gather and effectively use data about their custom ers and stay competitive in the marketplace. This thesis examines how companies have mi grated their CRM systems to the cloud. It is based on the following three research questions: Which benefits and opportunities arise from the implementation of Salesforce? Which obsta cles and risks are companies facing during the change process? Which actions should be taken to achieve a successful implementation? In answering them, it explains which benefits, oppor tunities, downsides, and obstacles are faced by clients and consultants by the conversion to Salesforce compared to the on-premises solutions used to date. In addition, recommendations for action that have positively influenced the implementation and are thus considered to point the way for other implementation approaches are identified. Based on the results of in-depth interviews, this thesis inductively derives empirical results. In addition, existing information and theories on cloud-CRM implementation are drawn upon to analyze and elaborate on the insights gained in the interviews.Hoje em dia, as empresas sentem necessidade de se adaptar às situações de mercado em rápida mudança. As tecnologias estão em constante evolução e impactam os sistemas de última geração de Gestão de Relacionamento com o Cliente (GRC). Ao implementar sistemas modernos de GRC em nuvem, como o Salesforce, as empresas podem adaptar-se às neces sidades emergentes dos clientes, o que pode ajudar a organizar e usar com eficácia os dados sobre os seus clientes e a permanecerem competitivas no mercado. Esta tese examina como as empresas migraram os seus sistemas de GRC para a nuvem. A tese baseia-se nas três questões de pesquisa a seguir: Quais benefícios e oportunidades surgem com a implementação do Salesforce? Quais obstáculos e riscos as empresas enfrentam durante o processo de mudança? Quais ações devem ser tomadas para alcançar uma implementação bem-sucedida? Ao re spondê-las, explica que benefícios, oportunidades, desvantagens e obstáculos são enfrentados por clientes e consultores na conversão para o Salesforce em comparação com as soluções lo cais usadas até o momento. Para além disso, são identificadas recomendações de ações que influenciaram positivamente a implementação e, portanto, são consideradas para apontar o caminho para outras abordagens de implementação. Com base nos resultados de entrevistas, esta tese deriva indutivamente resultados empíricos. Para além disso, as informações e teorias existentes sobre a implementação do Cloud-GRC são utilizadas para analisar e elaborar os in sights obtidos nas entrevistas

Industry 4.0 and accounting: directions, challenges, opportunities

The purpose of the study was to reveal the directions, challenges and opportunities that arise in the accounting system in the conditions of Industry 4.0, when innovative solutions based on the capabilities of new digital technologies become the management of in-demand enterprises. The role of Industry 4.0 is shown, the features of modern Industry 4 technologies are revealed, the main technologies and production processes are demonstrated, interconnected using industrial protocols to create intelligent data. The rating of digital competitiveness and their readiness to implement Industry 4.0 technologies for 64 countries of the world is given and analyzed. These factors hinder the process of digitalization in countries with a low rating. The influence of Industry 4.0 on the accounting system is determined and the technologies affected by the fourth industrial revolution in terms of accounting (Big Data or Data Analytics, Cloud Computing, AI, Blockchain, Internet of Things (IoT), Robotic Process Automation) and changes waiting for the profession of accountant. The coordination of efforts of business, education and the state in the context of the development of Industry 4.0 technologies was noted