A Personalised Ranking Framework with Multiple Sampling Criteria for Venue Recommendation

Recommending a ranked list of interesting venues to users based on their preferences has become a key functionality in Location-Based Social Networks (LBSNs) such as Yelp and Gowalla. Bayesian Personalised Ranking (BPR) is a popular pairwise recommendation technique that is used to generate the ranked list of venues of interest to a user, by leveraging the user's implicit feedback such as their check-ins as instances of positive feedback, while randomly sampling other venues as negative instances. To alleviate the sparsity that affects the usefulness of recommendations by BPR for users with few check-ins, various approaches have been proposed in the literature to incorporate additional sources of information such as the social links between users, the textual content of comments, as well as the geographical location of the venues. However, such approaches can only readily leverage one source of additional information for negative sampling. Instead, we propose a novel Personalised Ranking Framework with Multiple sampling Criteria (PRFMC) that leverages both geographical influence and social correlation to enhance the effectiveness of BPR. In particular, we apply a multi-centre Gaussian model and a power-law distribution method, to capture geographical influence and social correlation when sampling negative venues, respectively. Finally, we conduct comprehensive experiments using three large-scale datasets from the Yelp, Gowalla and Brightkite LBSNs. The experimental results demonstrate the effectiveness of fusing both geographical influence and social correlation in our proposed PRFMC framework and its superiority in comparison to BPR-based and other similar ranking approaches. Indeed, our PRFMC approach attains a 37% improvement in MRR over a recently proposed approach that identifies negative venues only from social links

Joint Geo-Spatial Preference and Pairwise Ranking for Point-of-Interest Recommendation

Recommending users with preferred point-of-interests (POIs) has become an important task for location-based social networks, which facilitates users' urban exploration by helping them filter out unattractive locations. Although the influence of geographical neighborhood has been studied in the rating prediction task (i.e. regression), few work have exploited it to develop a ranking-oriented objective function to improve top-N item recommendations. To solve this task, we conduct a manual inspection on real-world datasets, and find that each individual's traits are likely to cluster around multiple centers. Hence, we propose a co-pairwise ranking model based on the assumption that users prefer to assign higher ranks to the POIs near previously rated ones. The proposed method can learn preference ordering from non-observed rating pairs, and thus can alleviate the sparsity problem of matrix factorization. Evaluation on two publicly available datasets shows that our method performs significantly better than state-of-the-art techniques for the top-N item recommendation task

Searching for superspreaders of information in real-world social media

A number of predictors have been suggested to detect the most influential spreaders of information in online social media across various domains such as Twitter or Facebook. In particular, degree, PageRank, k-core and other centralities have been adopted to rank the spreading capability of users in information dissemination media. So far, validation of the proposed predictors has been done by simulating the spreading dynamics rather than following real information flow in social networks. Consequently, only model-dependent contradictory results have been achieved so far for the best predictor. Here, we address this issue directly. We search for influential spreaders by following the real spreading dynamics in a wide range of networks. We find that the widely-used degree and PageRank fail in ranking users' influence. We find that the best spreaders are consistently located in the k-core across dissimilar social platforms such as Twitter, Facebook, Livejournal and scientific publishing in the American Physical Society. Furthermore, when the complete global network structure is unavailable, we find that the sum of the nearest neighbors' degree is a reliable local proxy for user's influence. Our analysis provides practical instructions for optimal design of strategies for "viral" information dissemination in relevant applications.Comment: 12 pages, 7 figure

Identifying Multiple Influential Users Based on the Overlapping Influence in Multiplex Networks

Online social networks (OSNs) are interaction platforms that can promote knowledge spreading, rumor propagation, and virus diffusion. Identifying influential users in OSNs is of great significance for accelerating the information propagation especially when information is able to travel across multiple channels. However, most previous studies are limited to a single network or select multiple influential users based on the centrality ranking result of each user, not addressing the overlapping influence (OI) among users. In practice, the collective influence of multiple users is not equal to the total sum of these users' influences. In this paper, we propose a novel OI-based method for identifying multiple influential users in multiplex social networks. We first define the effective spreading shortest path (ESSP) by utilizing the concept of spreading rate in order to denote the relative location of users. Then, the collective influence is quantified by taking the topological factor and the location distribution of users into account. The identified users based on our proposed method are central and relatively scattered with a low overlapping influence. With the Susceptible-Infected-Recovered (SIR) model, we estimate our proposed method with other benchmark algorithms. Experimental results in both synthetic and real-world networks verify that our proposed method has a better performance in terms of the spreading efficiency. © 2013 IEEE

A Hypergraph Data Model for Expert-Finding in Multimedia Social Networks

Online Social Networks (OSNs) have found widespread applications in every area of our life. A large number of people have signed up to OSN for different purposes, including to meet old friends, to choose a given company, to identify expert users about a given topic, producing a large number of social connections. These aspects have led to the birth of a new generation of OSNs, called Multimedia Social Networks (MSNs), in which user-generated content plays a key role to enable interactions among users. In this work, we propose a novel expert-finding technique exploiting a hypergraph-based data model for MSNs. In particular, some user-ranking measures, obtained considering only particular useful hyperpaths, have been profitably used to evaluate the related expertness degree with respect to a given social topic. Several experiments on Last.FM have been performed to evaluate the proposed approach's effectiveness, encouraging future work in this direction for supporting several applications such as multimedia recommendation, influence analysis, and so on

Personalized ranking metric embedding for next new POI recommendation

The rapidly growing of Location-based Social Networks (LBSNs) provides a vast amount of check-in data, which enables many services, e.g., point-of-interest (POI) recommendation. In this paper, we study the next new POI recommendation problem in which new POIs with respect to users' current location are to be recommended. The challenge lies in the difficulty in precisely learning users' sequential information and personalizing the recommendation model. To this end, we resort to the Metric Embedding method for the recommendation, which avoids drawbacks of the Matrix Factorization technique. We propose a personalized ranking metric embedding method (PRME) to model personalized check-in sequences. We further develop a PRME-G model, which integrates sequential information, individual preference, and geographical influence, to improve the recommendation performance. Experiments on two real-world LBSN datasets demonstrate that our new algorithm outperforms the state-of-the-art next POI recommendation methods

Context-Aware Personalized Point-of-Interest Recommendation System

The increasing volume of information has created overwhelming challenges to extract the relevant items manually. Fortunately, the online systems, such as e-commerce (e.g., Amazon), location-based social networks (LBSNs) (e.g., Facebook) among many others have the ability to track end users\u27 browsing and consumption experiences. Such explicit experiences (e.g., ratings) and many implicit contexts (e.g., social, spatial, temporal, and categorical) are useful in preference elicitation and recommendation. As an emerging branch of information filtering, the recommendation systems are already popular in many domains, such as movies (e.g., YouTube), music (e.g., Pandora), and Point-of-Interest (POI) (e.g., Yelp). The POI domain has many contextual challenges (e.g., spatial (preferences to a near place), social (e.g., friend\u27s influence), temporal (e.g., popularity at certain time), categorical (similar preferences to places with same category), locality of POI, etc.) that can be crucial for an efficient recommendation. The user reviews shared across different social networks provide granularity in users\u27 consumption experience. From the data mining and machine learning perspective, following three research directions are identified and considered relevant to an efficient context-aware POI recommendation, (1) incorporation of major contexts into a single model and a detailed analysis of the impact of those contexts, (2) exploitation of user activity and location influence to model hierarchical preferences, and (3) exploitation of user reviews to formulate the aspect opinion relation and to generate explanation for recommendation. This dissertation presents different machine learning and data mining-based solutions to address the above-mentioned research problems, including, (1) recommendation models inspired from contextualized ranking and matrix factorization that incorporate the major contexts and help in analysis of their importance, (2) hierarchical and matrix-factorization models that formulate users\u27 activity and POI influences on different localities that model hierarchical preferences and generate individual and sequence recommendations, and (3) graphical models inspired from natural language processing and neural networks to generate recommendations augmented with aspect-based explanations