ANALISIS SWOT DALAM PENENTUAN BOBOT KRITERIA PADA PEMILIHAN STRATEGI PEMASARAN MENGGUNAKAN ANALYTIC NETWORK PROCESS

Decision Support System provides recommendations to stakeholders in making decisions,in order to carry out the management function of the organization (university). Marketing within the university carries out one of the main functions of management, namely Planning. Planning is taken to win the competition (to get new students). An increasing number of new students can be obtained with various marketing strategies as an alternative. However, not all marketing strategies are planned to be implemented in one student admission period,for this reason, a DSS approach is needed that is supported by several criteria so that it is expected to avoid stakeholders in determining subjective marketing strategies. Based on the predetermined criteria, it is necessary to determine the weight for each criterion, generally there are several ways to determine the weight of the criteria. SWOT analysis is one of the approaches used to obtain the weight of the importance of the criteria for alternatives. By using SWOT, it can provide an overview of the organization obtained, After determining the weight value of the organizational description (in this case the university) then the weight value obtained is calculated by ANP. The ANP method as an MCDM method is an extension of AHP with the concept of network construction, providing dependence between the components of the SPK, from criteria to sub-criteria, the dependence of criteria on alternatives and vice versa. Determined by determining the criteria, sub-criteria, alternatives, the weight of each component, the weight of the criteria written in a pairwise comparison to produce a supermatrix. The results of the study indicate that the SWOT can increase the objectivity of the process of determining the weight of the criteria in decisions which is indicated by an increase in the preference value of 19.3%Sistem penunjang keputusan  (SPK) memberikan rekomendasi kepada para pemangku kepentingan dalam membuat keputusan, guna menjalankan fungsi manajemen organisasi(perguruan tinggi). Pemasaran dalam perguruan tinggi menjalankan salah satu fungsi utama manajemen yaitu Planning. Planning  ditempuh untuk memenangkan persaingan (untuk mendapatkan mahasiswa baru). Peningkatan jumlah mahasiswa baru dapat diperoleh dengan berbagai strategi pemasaran  sebagai alternatif. Namun strategi pemasaran yang direncanakan tidak semua dilaksanakan pada satu periode penerimaan mahasiswa, untuk itu diperlukan pendekatan SPK yang didukung oleh beberapa kriteria sehingga diharapkan dapat menghindarkan para pemangku kepentingan dalam menentukan strategi pemasaran yang subyektif. Berdasarkan kriteria yang telah ditentukan perlu menentukan  bobot pada masing-masing kriteria, umumnya terdapat beberapa cara untuk menentukan bobot kriteria. Analisis SWOT sebagai salah satu pendekatan yang digunakan untuk mendapatkan bobot derajat kepentingan pada kriteria terhadap alternatif. Dengan menggunakan SWOT dapat memberi gambaran yang jelas akan organisasi, kemudian nilai bobot yang diperolehnya dihitung dengan ANP. Metode ANP sebagai metode MCDM dengan konstruksi jaringan, menyediakan ketergantungan antara komponen SPK, dari kriteria terhadap sub-kriteria, ketergantungan dari kriteria terhadap alternatif dan sebaliknya. Dimulai dengan penentuan tujuan, kriteria-sub kriteria, alternatif, bobot kepentingan masing-masing komponen,  bobot kriteria dituliskan dalam pairwise comparison sehingga menghasilkan supermatrix. Hasil dari penelitian menunjukkan bahwa dengan SWOT, proses penentuan bobot kriteria dapat lebih efektif

Existence of Order-Preserving Functions for Nontotal Fuzzy Preference Relations under Decisiveness

Looking at decisiveness as crucial, we discuss the existence of an order-preserving function for the nontotal crisp preference relation naturally associated to a nontotal fuzzy preference relation. We further present conditions for the existence of an upper semicontinuous order-preserving function for a fuzzy binary relation on a crisp topological space

A Group Decision-Making Model Based on Regression Method with Hesitant Fuzzy Preference Relations

In recent years, the decision-making models with hesitant fuzzy preference relations (HFPRs) have received a lot of attention by some researchers. Meanwhile, the previous studies normally adopt normalization technical means to ensure the same number for all elements, which biases original information of decision-makers. In order to overcome this problem, in this paper, the multiplicative consistency of HFPRs is defined and the highest consistent reduced HFPRs are obtained by means of fuzzy linear programming method from given HFPRs. The proposed regression method eliminates the unreasonable information and retains the reasonable information from a given HFPR. In addition, the proposed method overcomes drawbacks of Zhu and Xu’s regression method and is more simple and effective. On account of the obtained reduced HFPRs by the proposed regression method, a GDM model is established. Finally, a supplier selection problem was researched to present the effectiveness and pragmatism of the proposed approach, which proved that the method could offer beneficial insights into the GDM procedure

Existence of order-preserving functions for nontotal fuzzy preorders

Looking at decisiveness as crucial, we discuss the existence of an order-preserving function for the nontotal crisp preference relation naturally associated to a nontotal fuzzy preference relation. We further present conditions for the existence of an upper semicontinuous order-preserving function for a fuzzy binary relation on a crisp topological space

Characterisation of the consistent completion of AHP comparison matrices using graph theory

[EN] Decision-making is frequently affected by uncertainty and/or incomplete information, which turn decision-making into a complex task. It is often the case that some of the actors involved in decision-making are not sufficiently familiar with all of the issues to make the appropriate decisions. In this paper, we are concerned about missing information. Specifically, we deal with the problem of consistently completing an analytic hierarchy process comparison matrix and make use of graph theory to characterize such a completion. The characterization includes the degree of freedom of the set of solutions and a linear manifold and, in particular, characterizes the uniqueness of the solution, a result already known in the literature, for which we provide a completely independent proof. Additionally, in the case of nonuniqueness, we reduce the problem to the solution of nonsingular linear systems. 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Alternative Ranking-Based Clustering and Reliability Index-Based Consensus Reaching Process for Hesitant Fuzzy Large Scale Group Decision Making

The paper addresses the growing importance of Large Scale Group Decision Making (LSGDM) problems, focusing on hesitant fuzzy LSGDM. It introduces a Reliability Index-based Consensus Reaching Process (RI-CRP) to enhance efficiency. The proposed method assesses the ordinal consistency of decision makers' (DMs) information, measures deviation, and assigns a reliability index to DMs' opinions. An unreliable DMs management method is presented to filter out unreliable information. Additionally, an Alternative Ranking-based Clustering (ARC) method with hesitant fuzzy reciprocal preference relations is proposed to improve the efficiency of RI-CRP. The numerical example demonstrates the feasibility and effectiveness of the ARC method and RI-CRP for hesitant fuzzy LSGDM problems.Este artículo aborda la creciente importancia de los problemas de Toma de Decisiones en Grupo a Gran Escala (LSGDM), centrándose en el LSGDM difuso vacilante. Introduce un Proceso de Consenso Basado en Índices de Fiabilidad (RI-CRP) para mejorar la eficiencia. El método propuesto evalúa la consistencia ordinal de la información de los decisores, mide la desviación y asigna un índice de fiabilidad a las opiniones de los decisores. Se presenta un método de gestión de los decisores poco fiables para filtrar la información poco fiable. Además, se propone un método de agrupamiento alternativo basado en la clasificación (ARC) con relaciones de preferencia recíproca difusas vacilantes para mejorar la eficacia de RI-CRP. El ejemplo numérico demuestra la viabilidad y eficacia del método ARC y del RI-CRP para problemas LSGDM difusos vacilantes.Instituto Interuniversitario de Investigación en Data Science and Computational Intelligence (DaSCI

An overview on managing additive consistency of reciprocal preference relations for consistency-driven decision making and Fusion: Taxonomy and future directions

The file attached to this record is the author's final peer reviewed version. The Publisher's final version can be found by following the DOI link.The reciprocal preference relation (RPR) is a powerful tool to represent decision makers’ preferences in decision making problems. In recent years, various types of RPRs have been reported and investigated, some of them being the ‘classical’ RPRs, interval-valued RPRs and hesitant RPRs. Additive consistency is one of the most commonly used property to measure the consistency of RPRs, with many methods developed to manage additive consistency of RPRs. To provide a clear perspective on additive consistency issues of RPRs, this paper reviews the consistency measurements of the different types of RPRs. Then, consistency-driven decision making and information fusion methods are also reviewed and classified into four main types: consistency improving methods; consistency-based methods to manage incomplete RPRs; consistency control in consensus decision making methods; and consistency-driven linguistic decision making methods. Finally, with respect to insights gained from prior researches, further directions for the research are proposed

Diminishing Choquet Hesitant 2-Tuple Linguistic Aggregation Operator for Multiple Attributes Group Decision Making

In this article, we develop a diminishing hesitant 2-tuple averaging operator (DH2TA) for hesitant 2-tuple linguistic arguments. DH2TA work in the way that it aggregate all hesitant 2-tuple linguistic elements and during the aggregation process it also controls the hesitation in translation of the resultant aggregated linguistic term. We develop a scalar product for hesitant 2-tuple linguistic elements and based on the scalar product a weighted diminishing hesitant 2-tuple averaging operator (DWH2TA) is introduced. Moreover, combining Choquet integral with hesitant 2-tuple linguistic information, the diminishing Chouqet hesitant 2-tuple average operator (DCH2TA) is defined. The proposed operators higher reflect the correlations among the elements. After investigating the properties of these operators, a multiple attribute decision making method based on DCH2TA operator is proposed. Finally, an example is given to illustrate the significance and usefulness of proposed method

Premium Power Value-Added Service Product Decision-Making Method Based on Multi-Index Two-Sided Matching

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