East Bay Coalition for the Homeless: Branding Study and Marketing Strategy

There are a number of potential positioning strategies. The two which make the most sense for the EBCH are to “position the EBCH away from others in the category” and to “position the EBCH as unique.” These strategies have the advantage of setting the EBCH apart from the other organizations that address homelessness. Occupying its own “position” in the minds of potential and current donors is not only an effective communications/marketing strategy but also a less costly one because it avoids head-to-head competition and comparisons

East Bay Coalition for the Homeless Project: Final Report

The report suggests strategies that can be incorporated into the current work flow and builds upon the current work of the EBCH. The report also presents ways in which to create a more efficient platform for completing marketing tasks, creating opportunities for awareness and knowledge of the EBCH, and increasing consideration of the EBCH as a potential donation focus

“[This] I Know from My Grandfather”: The Battle for Admissibility of Indigenous Oral History as Proof of Tribal Land Claims

A major obstacle indigenous land claimants must face is the application of federal evidentiary rules, like the hearsay doctrine, which block the use of oral history to establish legal claims. It is often oral history and stories that tribes rely upon as evidence to support their claims, reducing substantially the likelihood of a tribe prevailing. Indigenous oral history presents unique challenges to judges when faced with its admissibility. Canadian courts have largely overcome these challenges by interpreting evidentiary rules liberally, in favor of the aborigines. As such, Canadian aborigines have enjoyed greater land claim success than indigenous claimants in the United States, raising the question why United States courts do not follow the Canadian example. After examining the evidentiary strengths and weaknesses of indigenous oral history and the barriers posed to its admissibility in court, this article finds the answer is the willingness of Canada to both recognize the harm done to aboriginal peoples during the country\u27s colonial history and to make amends by opening the courts to these claims

Supplementing factual information with patient narratives in the cancer screening context: a qualitative study of acceptability and preferences

Objective To explore people's responses to narrative information in the context of colorectal cancer screening. Design nineteen in-depth interviews were conducted with men and women (aged 45–59). Participants were given two types of colorectal screening information to read: factual and narrative. Participants gave their views on both types of information. Data were analysed using Framework Analysis. Results The most frequent responses to the narrative information were that they were reassuring, made colorectal screening more vivid, participants could relate to the people in the stories and they liked the range of narratives presented. Despite the narrative information being seen as more persuasive by some, this was not regarded as manipulative or negative. Both types of information were seen as equally credible. Participants felt a combination of facts and narratives would be useful when considering an offer of colorectal cancer screening. Conclusion Overall, participants were positive about the addition of narrative information to the currently provided factual information about colorectal cancer screening. Supplementing existing factual information with narrative information may provide participants with a more complete understanding of participation in colorectal cancer screening when considering an offer to be screened

Canned animal sketches : and other stories

This thesis is compiled of stories written and revised while the author was a Master\u27s candidate at the University of Tennessee, Knoxville. Among other subjects, these stories consider human beings and their relationship with images, the crisis of reference, and love. Accompanying these stories is a brief introduction in which the author discusses some of his aesthetic principles as well as various themes that link these works together

Hyvinvoinnin muotoilu

Designing for Wellbeing consists of 12 projects which represent actual services or processes in the cities of Helsinki, Espoo, Kauniainen and Lahti. Projects address different dimensions of wellbeing, focusing in particular on municipal wellbeing services and patient-centered health care solutions. Designing for Wellbeing highlights new working methods in design, such as service design and the opportunities it provides for municipal decision-makers and the general public using the services. The projects are aimed at finding ways of encouraging people to adopt healthier lifestyles and helping designers and municipal decision-makers to design more pleasant and healthier environments. Examples of the services include redesigning the Villa Breda service home for the elderly in Kauniainen to include cultural services and social events for today’s active retirees, developing the environments and practices in psychiatric care units in Helsinki, reinventing the suburban neighborhoods in Helsinki and Lahti, designing better online services for basic health care and creating smoke-free public environments

Modern storytelling: the power of myth revisited

This thesis paper examines the art of storytelling in its modern form. Its purpose is to evaluate the continued use and worth of fairy tale literature within a modern, industrialized society. Through the use of fairy tale literature and interviews with local storytellers it attempts to redefine storytelling as an essential art form and educational medium. Storytelling not only perpetuates our cultural norms and values, but also our sense of humanity as well. Storytelling fulfills a deep need for us to define ourselves through our stories, the shells of our societal seeds. The art is experiencing a renaissance, and a new mythology is developing which defines human nature upon entering the twenty-first century. Modern storytellers are reshaping the old stories, breathing new life into the familiar myths of our past, and adapting them for the modern audience. The simplicity and intimacy of storytelling has come to reveal a profound power, the power of myth revisited