Gossip for social control in natural and artificial societies

In this work we propose a theory of gossip as a means for social control. Exercising social control roughly means to isolate and to punish cheaters. However, punishment is costly and it inevitably implies the problem of second-order cooperation. Moving from a cognitive model of gossip, we report data from ethnographic studies and agent-based simulations to support our claim that gossip reduces the costs of social control without lowering its efficacy

Partner selection supports reputation-based cooperation in a Public Goods Game

In dyadic models of indirect reciprocity, the receivers' history of giving has a significant impact on the donor's decision. When the interaction involves more than two agents things become more complicated, and in large groups cooperation can hardly emerge. In this work we use a Public Goods Game to investigate whether publicly available reputation scores may support the evolution of cooperation and whether this is affected by the kind of network structure adopted. Moreover, if agents interact on a bipartite graph with partner selection cooperation can thrive in large groups and in a small amount of time.Comment: 6 pages, 10 figures. In press for Springer E

Reputation for complex societies

Reputation, the germ of gossip, is addressed in this chapter as a distributed instrument for social order. In literature, reputation is shown to promote (a) social control in cooperative contexts—like social groups and subgroups—and (b) partner selection in competitive ones, like (e-) markets and industrial districts. Current technology that affects, employs and extends reputation, applied to electronic markets or multi-agent systems, is discussed in light of its theoretical background. In order to compare reputation systems with their original analogue, a social cognitive model of reputation is presented. The application of the model to the theoretical study of norm-abiding behaviour and partner selection are discussed, as well as the refinement and improvement of current reputation technology. The chapter concludes with remarks and ideas for future research.</p

Introduction to the Special Section on Reputation in Agent Societies

This special section includes papers from the 'Reputation in Agent Societies' workshop held as part of 2004 IEEE/WIC/ACM International Joint Conference on Intelligent Agent Technology (IAT'04) and Web Intelligence (WI'04), September 20, 2004 in Beijing, China. The purpose of this workshop was to promote multidisciplinary collaboration for Reputation Systems modeling and implementation. Reputation is increasingly at the centre of attention in many fields of science and domains of application, including economics, organisations science, policy-making, (e-)governance, cultural evolution, social dilemmas, socio-dynamics, innofusion, etc. However, the result of all this attention is a great number of ad hoc models and little integration of instruments for the implementation, management and optimisation of reputation. On the one hand, entrepreneurs and administrators manage corporate and firm reputation without contributing to or accessing a solid, general and integrated body of scientific knowledge on the subject matter. On the other hand, software designers believe they can design and implement online reputation reporting systems without investigating what the properties, requirements and dynamics of reputation in natural societies are and why it evolved. We promoted the workshop and this special section with the hope of setting the first steps in the direction of a new, cross-disciplinary approach to reputation, accounting for the social cognitive mechanisms and processes that support it and working towards t a consensus on essential guidelines for designing or shaping reputation technologies.Reputation, Agent Systems

Repage: REPutation and ImAGE Among Limited Autonomous Partners

This paper introduces Repage, a computational system that adopts a cognitive theory of reputation. We propose a fundamental difference between image and reputation, which suggests a way out from the paradox of sociality, i.e. the trade-off between agents' autonomy and their need to adapt to social environment. On one hand, agents are autonomous if they select partners based on their social evaluations (images). On the other, they need to update evaluations by taking into account others'. Hence, social evaluations must circulate and be represented as "reported evaluations" (reputation), before and in order for agents to decide whether to accept them or not. To represent this level of cognitive detail in artificial agents' design, there is a need for a specialised subsystem, which we are in the course of developing for the public domain. In the paper, after a short presentation of the cognitive theory of reputation and its motivations, we describe the implementation of Repage.Reputation, Agent Systems, Cognitive Design, Fuzzy Evaluation

Punishment and Gossip: Sustaining Cooperation in a Public Goods Game

In an environment in which free-riders are better off than cooperators, social control is required to foster and maintain coopera- tion. There are two main paths through which social control can be ap- plied: punishment and reputation. Our experiments explore the efficacy of punishment and reputation on cooperation rates, both in isolation and in combination. Using a Public Goods Game, we are interested in assessing how cooperation rates change when agents can play one of two different reactive strategies, i.e., they can pay a cost in order to reduce the payoff of free-riders, or they can know others\u27 reputation and then either play defect with free-riders, or refuse to interact with them. Co- operation is maintained at a high level through punishment, but also reputation-based partner selection proves effective in maintaining coop- eration. However, when agents are informed about free-riders\u27 reputation and play Defect, cooperation decreases. Finally, a combination of punish- ment and reputation-based partner selection leads to higher cooperation rates

Capturing Social Embeddedness: a constructivist approach

A constructivist approach is applied to characterising social embeddedness and to the design of a simulation of social agents which displays the social embedding of agents. Social embeddedness is defined as the extent to which modelling the behaviour of an agent requires the inclusion of the society of agents as a whole. Possible effects of social embedding and ways to check for it are discussed briefly. A model of co-developing agents is exhibited, which is an extension of Brian Arthur's `El Farol Bar' model, but extended to include learning based upon a GP algorithm and the introduction of communication. Some indicators of social embedding are analysed and some possible causes of social embedding are discussed

Reputation

In this chapter, the role of reputation as a distributed instrument for social order is addressed. A short review of the state of the art will show the role of reputation in promoting (a) social control in cooperative contexts - like social groups and subgroups - and (b) partner selection in competitive contexts, like (e-) markets and industrial districts. In the initial section, current mechanisms of reputation - be they applied to electronic markets or MAS - will be shown to have poor theoretical backgrounds, missing almost completely the cognitive and social properties of the phenomenon under study. In the rest of the chapter a social cognitive model of reputation developed in the last decade by some of the authors will be presented. Its simulation-based applications to the theoretical study of norm-abiding behaviour, partner selection and to the refinement and improvement of current reputation mechanisms will be discussed. Final remarks and ideas for future research will conclude the chapte