The Cultural Olympiad of Barcelona in 1992 : Good points and bad points. Lessons for the Future

This text was presented at the Symposium "Olympic Arts and Culture Festivals: Recent Experiences and Future Design", held in Chicago on the 23-24 June 2008. It provides with an analysis of good and bad points of the Cultural Olympiad of Barcelona'92 in order to discover, from that past experience, any lessons for future Cultural Olympiads and Olympic Movement cultural policy in general, as well as to rethink, in a critical way, Catalan cultural policies.Este texto fue presentado en el Simposio "Olympic Arts and Culture Festivals: Recent Experiences and Future Design", celebrado en Chicago del 23 al 24 de junio de 2008. Proporciona un análisis de las luces y sombras de la Olimpiada Cultural de Barcelona'92 con el fin de descubrir, a partir de esa experiencia previa, cualquier lección para las Olimpíadas Culturales futuras y la política cultural del movimiento olímpico en general, así como repensar, de una manera crítica, las políticas culturales catalanas.Aquest text es va presentar al Simposi "Olympic Arts and Culture Festivals: Recent Experiences and Future Design", celebrat a Xicago del 23 al 24 de juny de 2008. Proporciona una anàlisi dels aspectes positius i negatius de l'Olimpíada Cultural de Barcelona'92 amb la finalitat de descobrir, a partir d'aquesta experiència prèvia, qualsevol lliçó per a les Olimpíadas Culturals futures i la política cultural del moviment olímpic en general, així com per repensar, d'una manera crítica, les polítiques culturals catalane

Problem space of modern society: philosophical-communicative and pedagogical interpretations. Part I

This collective monograph offers the description of philosophical bases of definition of communicative competence and pedagogical conditions for the formation of communication skills. The authors of individual chapters have chosen such point of view for the topic which they considered as the most important and specific for their field of study using the methods of logical and semantic analysis of concepts, the method of reflection, textual reconstruction and comparative analysis. The theoretical and applied problems of modern society are investigated in the context of philosophical, communicative and pedagogical interpretations

Analyzing Nation Branding Through Public Relations Lenses-- the Case of the 2008 Olympics Opening Ceremony

Abstract Studies across several disciplines, including marketing, political science and culture studies, have already touched on the concept of nation branding. Different experts with distinct academic backgrounds look at nation branding from different angles. This paper first takes a critical review of the conceptualizations of nation branding and then revisits the public relations theories, followed by a synthesis of public relations concepts with nation branding in a case study of the Beijing 2008 Opening Ceremony. It also seeks to open a conversation within the field of communication and public relations on the trend of nation branding. With an aim of contributing to the theoretical development of nation branding, the author attempts to review classic public relations theories and seeks for possibilities to integrate public relations theories into this fast-growing field. Because nation branding is an umbrella term, the author narrows the research field to the case study of the Beijing Olympics Opening Ceremony. By comparatively analyzing the commentaries of the Opening Ceremony from CCTV and Australia Seven, this study attempts to to bring the Chinese nation branding events into the lenses of image management and communication

The Economic Role of the Region's Geobrand in Strengthening the Educational Trend of Foreign Youth Migration

The article considers the influence of the geobrand of Yekaterinburg and the Sverdlovsk oblast with regards to attracting foreign students to the universities in the region. It provides the statistics on the positive economic impact of the geobrand on the educational trend of foreign youth migration. What attracts foreign students is not only the university, but also the region itself. In case of Yekaterinburg, it is a well-known geobrand created historically purposefully or spontaneously. Large-scale international events held in the region contribute a lot to the worldwide recognition of the geobrand. It attracts additional resources and determines the competitive position of the area both locally and globally. With the development of digital culture, information society and the media space, it is possible to increase the region’s competitiveness and investment attractiveness. It is essential for improving its image and for its positive perception internally and externally. Since 2017 Yekaterinburg has been positioned mainly as a cultural and sports capital. Its image is transforming from that of an industrial territory to the image of a developing region. There are 39 higher education institutions located in Yekaterinburg, many of which occupy high positions in the Russian university ranking. Full-time contracts and part-time contracts with foreign students allowed the universities to receive income from the export of educational services. These universities managed to increase their total return on export of their services, which proves the interest of foreign students to studying in Ural universities. The main criteria for choosing the universities were recognition of the university diploma in their home country, interest in the region where the university is located and tuition fee. The sources of information from which they learned about the university were: Internet, World Cup and the university representatives visiting their country. Keywords: export of educational services, economic impact of geobrand, educational migration, geotransformatio

The Harmonization Game: What Basketball Can Teach About Intellectual Property and International Trade

In the recent World Men\u27s Basketball Championships in Indianapolis, Team USA found out painfully that the international game is very different from what they play at home and that the gap between USA Basketball and the rest of the world has been closing. While the United States\u27 losses might have a significant impact on how the country will prepare for the 2004 Olympics in Athens and on how Americans train youngsters to play basketball, their teachings go beyond basketball. The international harmonization process is a game with different rules, different officials, and players with different visions and mindsets. By watching how players interact with rules, officials, and other players, one therefore could gain insight into globalization and the international harmonization process. Team USA\u27s recent loss might be a painful lesson to Americans, but it provides a beneficial lesson to all of us who are involved in intellectual property and international trade

The Harmonization Game: What Basketball Can Teach About Intellectual Property and International Trade

In the recent World Men\u27s Basketball Championships in Indianapolis, Team USA found out painfully that the international game is very different from what they play at home and that the gap between USA Basketball and the rest of the world has been closing. While the United States\u27 losses might have a significant impact on how the country will prepare for the 2004 Olympics in Athens and on how Americans train youngsters to play basketball, their teachings go beyond basketball. The international harmonization process is a game with different rules, different officials, and players with different visions and mindsets. By watching how players interact with rules, officials, and other players, one therefore could gain insight into globalization and the international harmonization process. Team USA\u27s recent loss might be a painful lesson to Americans, but it provides a beneficial lesson to all of us who are involved in intellectual property and international trade

Television and the construction of identity : Barcelona, Olympic host

This document, originally published as part of the book The Keys of success: the social, sporting, economic and communications impact of Barcelona'92, comes from a larger study that looked at all aspects of television in the Olympics and can be found in its original version, in Miquel de Moragas Spà, Nancy K. Rivenburgh and James F. Larson (1996). Television in the Olympics. London: John Libbey.Aquest document, originalment publicat com a part del llibre Les claus de l'èxit: impactes socials, esportius, econòmics i comunicatius de Barcelona'92, prové d'un estudi més llarg que contempla tots els aspectes de la televisió sobre l'Olimpisme i es pot trobar en la seva versió original, a Miquel de Moragas Spà, Nancy K. Rivenburgh i James F. Larson (1996). Television in the Olympics. London: John Libbey.Este documento, originalmente publicado como parte del libro Las claves del éxito: impactos sociales, deportivos, económicos y comunicativos de Barcelona'92, proviene de un estudio más largo que contempla todos los aspectos de la televisión sobre el Olimpismo y se puede encontrar en su versión original, en Miquel de Moragas Spà, Nancy K. Rivenburgh y James F. Larson (1996). Television in the Olympics. London: John Libbey

Transnational Networks of Communist Musical Propaganda in the Spanish Civil War

A unique figure within Spanish music circles of the 1930s, the Berlin-born Jewish musicologist Otto Mayer-Serra was a central figure in a transnational network of communist musicians actively engaging with musical propaganda in support of the Republic during the Spanish civil war. Hanns Eisler, Ernst H. Meyer, Ernst Busch, Grigori Schneerson, Ferencz Szabó and several members of the Union of Soviet Composers belonged to this network. The article’s first section examines Mayer-Serra’s attempts to introduce in Spain a number of propagandistic musical practices that had been central in the communist splinter group of the German Workers’ Music Movement before 1933. In the second section I discuss Mayer-Serra’s intensive promotion in wartime Spain of the genre of overtly propagandistic ‘battle songs’ composed by members of this network. These practices and repertoires are also studied as part of the powerful movement of Catalan nationalism in 1930s Spain.Peer Reviewe