Go crowdfund yourself: some unintended consequences of crowdfunding for documentary film and industry in the U.K.

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Success Factors in Peer-to-Business (P2B) Crowdlending: A Predictive Approach

Peer-to-Business (P2B) crowdlending is gaining importance among companies seeking funding. However, not all projects get the same take-up by the crowd. Thus, this study aims to determine the key factors that drive non-professional investors to choose a given loan in an online environment. To this purpose, we have analyzed 243 crowdlending campaigns on October.eu platform. We have obtained a series of variables from the analyzed loans using logistic regression. Results indicate that loan amount, loan term and overall credit rating are the key predictors of non-professional lender P2B crowdlending success. These findings may be useful for predicting whether the crowd will subscribe to a loan request or not. This information would help businesses to modify specific loan characteristics (if possible) to make their loans more attractive or could even lead companies to consider a different financial option. It could also help platforms select and adapt project parameters to secure their success

Technology crowdfunding in Russia : alternative finance for start-ups

Purpose: Crowdfunding has proved to be an effective way for many technology start-ups worldwide to start or grow their businesses. One of the largest crowdfunding platforms in the world, Kickstarter, claims to have over 700 million dollars pledged to succesfully funded projects. Russian crowdfunding market is relatively smaller in size, but can as well provide another source of alternative finance for technology start-ups. Design/Methodology/Approach: In this article, we analyse empirically the major factors that contribute to technology projects success in crowdfunding. Exploring 832 technology projects posted on two most popular Russian crowdfunding platforms, we use correlation and cluster analysis to highlight the factors explaining fundraising success over failure. Findings: Our results show that an increase in the project funding goal is correlated with a lower probability and extent of success. Practical Implications: Our findings suggest that crowdfunding may play a vital role in financing for a rather limited number of Russian technology start-ups, since the average amounts funded are still too small to be significant for most start-ups. Originality/Value: Issues for further research and discussion are identified including successful and failed projects attributes and backers' motivation.peer-reviewe

Entrepreneurship and Equity Crowdfunding: A Research Agenda

The potential of ‘the crowd’ to enhance investments, especially at levels previously that could reduce the financial constrain faced by new ventures, has led to the introductions of regulations to dominate crowdfunding activities. One of regulated areas is equity crowdfunding, which has the potential to disrupt the existing market provision for equity finance to early stage firms. This paper aims to provide a theoretical review of the extant literature. The results identify, from the perspective of entrepreneurs, equity investors and government, the key issues that potentially differentiate crowdfunding from other sources of equity finance and how these issues change the relationship between entrepreneurs and potential funders. Based upon the findings of the theoretical review, the paper suggests research directions in which future researchers can employ behaviour theory, agency theory and signalling theory to explore, investigate and further develop our understanding about equity crowdfunding within the entrepreneurial context

Guerilla Marketing Using Social Media as a Success Strategy in Crowdfunding Campaigns: Towards a Research Model

Crowdfunding enables project initiators to obtain money from unknown supporters worldwide to finance their business ideas. To receive funding, an adequate and effective communication between project initiators and supporters is very important. However, traditional marketing activities’ high costs are often unaffordable. Therefore, guerrilla marketing represents an unconventional and inexpensive way to gain reach and popularity, especially if done via social media. Research has largely neglected the ways different marketing activities and social media influence crowdfunding success. The contribution of our work-in-progress is that we provide a theoretical and integrative understanding of how guerrilla marketing has an influence on crowdfunding success via social media. We derive a preliminary model on crowdfunding success from literature and test it against seven cases of crowdfunding campaigns which employed guerrilla marketing in their social media campaigns. Subsequently, using inductive case analysis, we extend the current understanding of crowdfunding success to an initial research model

Are vegans generous? An exploration of the success factors of vegan crowdfunding projects

Purpose – Crowdfunding is a relatively new alternative method of raising capital for new ventures. In recent years, crowdfunding has also gained prominence within the food industry. On the basis of signaling theory, this study aims to analyze the success factors of vegan crowdfunding campaigns, which remains unexplored in academia. Design/methodology/approach – This study employs a logistic regression analysis on a sample of 200 vegan crowdfunding campaigns launched in Europe between 2014 and 2021 on the popular crowdfunding platform Kickstarter. Findings – The results show that the number of images, comments and updates as well as the readability of project descriptions positively impact the success rate of vegan crowdfunding campaigns. Furthermore, the length of the project description has a negative effect, whereas the number of videos has no bearing on the success of vegan crowdfunding campaigns. Originality/value – To the best of the authors’ knowledge, this study pioneers examining the success factors of vegan crowdfunding campaigns. This study enriches the literature in several ways. First, this study contributes to an open debate on the success factors of crowdfunding. Second, this study provides knowledge about the factors that can favor the success of vegan initiatives. Third, this study confirms the usefulness of signaling theory as a theoretical framework for understanding vegan crowdfunding

Fast Raising: Digital Fundraising as Interaction Rituals

Twice a year, GamesDoneQuick hosts events that showcase the Speed Running Community, a sub-set of the Video Game Community. Since its inception in 2014 through 2021 GDQ has raised $25.7 million that has been distributed to the Prevent Cancer Foundation and Médecins Sans Frontiers (Doctors without Borders). This collection of studies analyzes the Awesome Games Done Quick 2020 event utilizing the Interaction Ritual Theory framework of Randall Collins to understand how ritualistic social action of this community has been leveraged by event organizers to promote successful crowd funding efforts that benefits organizations outside of the community. Further it expands on research into New Social Movements and Participatory Culture to frame and explain the motivations behind this communal process. This study provides evidence to show that interaction ritual chains are present, but failed to accurately identify the specific characteristics of the sacred objects present to link them to the success of rituals. Additionally, it failed to find a link between perceived identity markers of ritual performers with the amount of donations received at the event studied. Lastly, it takes steps to categorize parts of the social action present in the form of donation incentives and describes how those specific incentive types perform in relation to one another

Do crowdfunding returns reward risk? Evidences from clean-tech projects

The growing literature on crowdfunding has mostly focused on the determinants of campaigns success, as well as on the legal and macroeconomic drivers of the crowdfunding diffusion as a mean to finance innovative projects. Still there are scant evidences on whether the returns for crowdfunders are consistent with the risk profile of crowdfunded projects. By studying 365 European clean-tech projects which raised capital via crowdfunding, we show that once the country risk has been accounted for, the returns are not consistent with the risks related to the technology adopted by the projects. Behavioral factors like bounded rationality or the cultural dimension of investors may explain this apparent mispricing of risks. While projects' returns are, on average, negatively related to risks, we find that projects offering better risk-adjusted returns attract relatively larger average contributions. Our results have important implications for understanding the drivers of crowdfunding returns and its sustainability, and particularly for its diffusion as an instrument to foster the transition to a low-carbon economy.info:eu-repo/semantics/acceptedVersio