Corporate Media - An Approach for Corporate Community Management

With the rapid development of Information and Communication Technology companies face several problems today. The increasing speed of product development leads to the problem that products and services need to be communicated and explained to potential customers. Shareholders and investors should gain a certain insight into the company’s activities - also the public domain and journalists demand to be better informed. At the same time the information overload of corporate community members, like journalists, analysts, customers, shareholders, employees, etc., lead to the problem that the scarce source today is attention. How should companies react to those challenges? A solution could be the design of Corporate Media, which integrate all corporate (sub-) communities to give them tailor made services. Based on the concepts of agent, media, and community, we develop an integrated platform for the exchange of tangible (e.g., products) and intangible (e.g., knowledge) objects

STRATEGI KOMUNIKASI CORPORATE SOCIAL RESPONSIBILITY DALAM MENINGKATKAN CITRA PERUSAHAAN DI PT. CIREBON ELECTRIC POWER

ABSTRACT Corporate social responsibility or social responsibility has now become an essential part of running a business enterprise. The role of a Public Relations practioners in this case to determine important aspect in the successful delivery of messages to the target audience, the aims of this Research “Communicatio Strategy Corporate Social Responsibility in Improving Corporate Image PT. Cirebon Electric Power†are: (1) To know the communication strategy use to PT. Cirebon Electric Power is currently conductingCorporate Social Responsibility, (2) To know a Public Relations strategy in improving the company’s image, (3) To know the corporate image of PT. Cirebon Electric Power in the public, (4) To know any obtacles encountered in conveying the message. Researcher used qualitative research methods with descriptive approach. Researcher directly to the field, conducting interviews and acting as observers, to get the data and arguments wich are then processed through a qualitative descriptive approach. The research results show that: (1) The communication strategy for implementing Corporate Social Responsibility first PT. Cirebon Electric Power did social mapping, research study and adjust to the propriety of the EIA/ environmental management framework, consultation in the village forum, involving the village and local community leader, (2) Strategic Public Relations is done through a series of activities especially Corporate Social Responsibility, philanthropy and gathering to establish communication tehnuiques used and the use of media as a a means of wider dissemination of information, (3) With a range of CSR activities and corporate strategy which has been very well reseived and get an impression, of course assessment and positive image of the community, (4) communication barrier experienced by PT. Cirebon Electric Power, among the negative perception the public about the impact of a power plant construction. However, these obstacles can be overcome through persuasive approach and program of CSR activities.  Keywords: Communication, Corporate Social Responsibility, Corporate Imag

Developing Company Images Through Spiritual Public Relations Facing Covid-19 Outbreak

Public Relations is the company's functional organ in building an image aimed at gaining public trust as a potential market. Through this trust the value of a company has increased, both in aspects of customer loyalty and corporate profits. The ability to increase the value of the company will be the strength to win the competition, so the company is able to maintain sustainability and experience growth. Based on that, a strategy to build and maintain an image is needed. So it is very interesting to examine how the strategy of building a corporate image in the situation of intense business competition and dynamic social change. Therefore, the author tries to conduct studies and research in the field of spiritual public relations. This research was conducted at the Cahaya Berlian Pamekasan Hotel in East Java, with a focus on how the implementation of the public relations strategy at the sharia hotel and what was done by the management in building and maintaining the company's image. The uniqueness as the only sharia hotel at Pamekasan requires management to display spiritual differentiation, this is where the points to be obtained by researchers. Besides other facts, the company's ability to survive in a pandemic condition is an interesting plus point to be investigated. To get comprehensive information, researchers interviewed informants directly from the owner, manager, employees, customers, and the community around the hotel. The results showed that the application of the public relations strategy was done through a human relations approach, and the media relations strategy was implemented according to their respective goals. Human relations approach, aimed at maintaining internal and external relations of the company environment. So that good relations between fellow employees, stake holders, customers, the community and regulators are harmoniously established. As for media relations, it is intended to build and maintain a general corporate image through social media and direct communications. In another aspect, this study also found the importance of the owner's spiritual character. This spiritual character has created public sympathy that is relevant to the general purpose of the company. The above proves that there are three things that must be considered in building the company's image through the spiritual strategy of public relations, namely the value of public relations itself, human relations and media relations, and the third is the personal character of the owner. So that the target of public relations activities to be effective for improving the company's imag

Measuring Professionalism in Zakat Management Institution in East Java

Zakat is a fiscal instrument in Islam. This is because zakat functions as a media for the distribution of income of people from the able class to the poor. Maximum accumulation and its effectivity and targeted distribution are expected to be able to alleviate the poverty of the community in the fields of economy, education, health, and social in general. The management of zakat is an important thing to maximize the function of collection and distribution; therefore, it is necessary to have institutions that specifically manage it. The performance of the institution must be transparent and trustworthy of the community, so that the trust of the community continues to increase and the collection fund also grows. The purpose of this study is to find out, assess, and analyze the professionalism of the performance of zakat management institutions (BAZ and LAZ). This study uses a qualitative study approach, with a case study strategy and explorative analysis, which aims to identify and measure the professional performance of zakat management institutions. The results of this study are that the performance of zakat institutions in East Java observed with the GCG approach has a value of 89.79%, which is a very good category in performance and professionalism in terms of (i) the right of the advisor of LPZ, (ii) corporate governance policy, (iii) corporate governance practices, (iv) transparency/disclosure of financial conditions, and (v) audit. The implication of these studies are as follows: it is expected that LPZ is increasingly sensitive to the sophistication of the system, responsive to the muzaki need, in order to maintain a level of trust so that it can be used as a reference and evaluation material for the performance of zakat institutions, especially in maintaining public trust (muzaki).     Keywords: performance, zakat management agency, GC

Strategic management roles of the corporate communication function

Chief executives (CEOs) and other senior managers do not seem to be satisfied with the performance of their corporate communication managers/practitioners. Perceptions are that practitioners fail to assume broad decision making roles in organisations. They seem to be unable to see the big picture or understand the key issues in their industry-their thinking is tactical, rather than strategic. Practitioners are focused on their own activities and media, on the achievement of communication goals and objectives--without necessarily linking them to business goals. There appears to be a lack of understanding between top management and the corporate communication function on the latter's role in the strategic management process. This situation might be the result of a lack of strategic management and strategic communication knowledge and skills amongst corporate communication managers, possibly caused by insufficient training in these areas (Groenewald 1998a). The research objectives addressed by this study are the following: Firstly, to conceptualise a strategic role for the corporate communication practitioner at the top management level of the organisation (the role of the PR strategist). This is done by investigating the strategic management literature to determine whether a need exists at the top management level to play a strategic role. The behavioural activities of such a role were identified both from the public relations and the strategic management literature. Secondly, to conceptualise corporate communication strategy as an activity of a corporate communication practitioner in the role of the· PR manager, a strategic role at the functional or meso level of the organisation. Furthermore, to differentiate a corporate communication strategy from a communication plan. Thirdly, to hypothesise a model for developing corporate communication strategyand thereafter to implement, evaluate and improve the model by assessing and comparing the corporate communication strategy projects of third year corporate communication students at the University of Pretoria, as partners in the action research process. The research approach selected is qualitative research-an exploratory design is employed in achieving the first three objectives by means of a literature investigation. A confirmatory design is used for the implementation, evaluation and improvement of the model through the methodology of action research. In implementing, evaluating and revising the hypothesised model, this study moves away from the traditional teacher-centred approach in the classroom to a situation where students are involved in a research inquiry to build theory. At the same time, the participant community (non-profit organisations in this case) is exposed to strategic communication knowledge. They are involved in a process whereby they become active participants (together with the students and the lecturer/researcher) in developing corporate communication strategy for their organisations. The results are twofold': firstly, staff members of the non-profit organisation (as well as the students) acquire strategic communication skills; and secondly, the researcher investigates a new area of interest, builds theory, and facilitates a learning process for students whereby they obtain experience and knowledge that is applicable to practice. In conceptualising both a new role for the corporate communication practitioner at the top management level (the role of the PR strategist), and proposing corporate communication strategy as the link between the communication plan and the corporate strategy, an attempt is made to provide possible solutions to important problems in practice. CopyrightDissertation (MCom)--University of Pretoria, 2000.Communication ManagementMComUnrestricte

Social and environmental corporate social responsibility of regional water companies in Indonesia

Purpose: The study analyzes social and environmental responsibility and the implementation of corporate social responsibility in relation to social, environmental and market sustainability by referring to Law No. 40 of 2007 concerning Limited Liability Companies in relation with the management of natural resources. Approach/Methodology/Design: The approach method used in this study is an empirical juridical approach, meaning that research is carried out by examining the juridical regulations and connecting with the implementation of regional water company's social and environmental responsibilities in the community. Findings: The results showed that regional water supply companies of Kudus Regency carry out social and environmental responsibility activities which are still very limited, only carried out in the form of charity assistance. Social and environmental responsibility for consumers is still very limited, which is limited to obligations related to water quality. Practical Implications: This study is useful for policy makers, corporate management, practitioners, scholars, and environmental activists. Originality/value: The originality of this study lies in the comprehensive study of the implementation of public company regulations in the context of the social and environmental obligations of regional water companies.peer-reviewe

The Practise of Brand Management on Small Culinary Enterprises, An Explorative Study Using In-Dept Interview

Brand has been a part of almost every company, especially a big one that exists nowadays. It is a statement, an image, a message, which packed and delivered to the customer, so that they know what the company stands for. Nowadays, intense competition of a small business requires each business to be able to "fly over the crowd" that will not make them go down with the other competitors whom not able to follow the current change regarding the situation on the market.  As for one SME, in order to be able to fly over the crowd, the owner needs to know how to build and maintain the corporate brand. It is vital to be different in the crowded market so that the brand will not easily forgotten by the customer. However some of branding literature states that many SME pay little or no attention at all on Branding ( Frank, 2005) also most of branding literature were based on multi-national company. The objectives of this research is to find out how small-medium entrepreneur focusing in culinary business in Bandung City takes action on branding activity.   In order to fulfill the objectives of this research, a qualitative case study method was undertaken with 12 SME focusing in culinary industry in Bandung city. This step was taken to understand the phenomenon of small-medium-culinary entrepreneur branding activity by analyzing the clearly defined step-by-step corporate brand building activity the SME do refer to the theory of previous research about corporate brand building activity through different stages of business growth. (Mari Jununten,2010) The research approach utilized an in-dept interview with the owner or manager of the business. The findings of this study reveal new activity such as building relationship with community, managing relationships with community and customer also reputation management system using social media which never been discussed in the existing theory used in the previous research and the findings will demonstrate a condition of how far the small-medium-culinary entrepreneur takes action about branding activity. Key Words : Brand, Brand Building Activity, Brand Management, Small to Medium Enterprises, Culinary. Category: Marketin

The Practise of Brand Management on Small Culinary Enterprises, An Explorative Study Using In-Dept Interview

Brand has been a part of almost every company, especially a big one that exists nowadays. It is a statement, an image, a message, which packed and delivered to the customer, so that they know what the company stands for. Nowadays, intense competition of a small business requires each business to be able to "fly over the crowd" that will not make them go down with the other competitors whom not able to follow the current change regarding the situation on the market.  As for one SME, in order to be able to fly over the crowd, the owner needs to know how to build and maintain the corporate brand. It is vital to be different in the crowded market so that the brand will not easily forgotten by the customer. However some of branding literature states that many SME pay little or no attention at all on Branding ( Frank, 2005) also most of branding literature were based on multi-national company. The objectives of this research is to find out how small-medium entrepreneur focusing in culinary business in Bandung City takes action on branding activity.   In order to fulfill the objectives of this research, a qualitative case study method was undertaken with 12 SME focusing in culinary industry in Bandung city. This step was taken to understand the phenomenon of small-medium-culinary entrepreneur branding activity by analyzing the clearly defined step-by-step corporate brand building activity the SME do refer to the theory of previous research about corporate brand building activity through different stages of business growth. (Mari Jununten,2010) The research approach utilized an in-dept interview with the owner or manager of the business. The findings of this study reveal new activity such as building relationship with community, managing relationships with community and customer also reputation management system using social media which never been discussed in the existing theory used in the previous research and the findings will demonstrate a condition of how far the small-medium-culinary entrepreneur takes action about branding activity. Key Words : Brand, Brand Building Activity, Brand Management, Small to Medium Enterprises, Culinary. Category: Marketin

A Multilevel Analysis of Implicit and Explicit CSR in French and UK Professional Sport

Research question: This paper examines the ways in which French and UK professional sports clubs implement and communicate their CSR policies. In addition to identifying similarities and differences between CSR practices in the two countries, our analysis extends and adapts the implicit-explicit CSR framework to the field of sport. Research methods: We used a mixed methods approach to analyse qualitative and quantitative data on the CSR strategies of 66 professional rugby union (Top 14, Aviva Premiership Rugby) and football (Ligue 1, Premier League) clubs over the 2017-2018 season. Results and findings: We found major differences in CSR communication between France and the UK. Communication by French clubs tends to highlight sport’s values, involve few media channels, whereas communication by UK clubs explicitly vaunts their social responsibility and involves numerous channels. In the case of CSR implementation, there are similarities between French and UK clubs, especially in the fields their CSR initiatives cover (e.g., health, diversity), as well as differences. However, the scope of initiatives varies more between sports than between countries, with football demonstrating a more international outlook than rugby. Implications: This article expands Matten and Moon’s (2008) implicit-explicit CSR framework by identifying the influence of interactions between sectorial/field-level factors and national/macro-level factors on CSR practices, and by distinguishing between CSR communication and CSR implementation. Our results throw light on the shift from implicit to explicit CSR in French professional sport

Towards an understanding of corporate web identity

No abstract available