Geographical Information System Mapping the Billboards in Samarinda

Advances in information technology on geography are increasingly needed by many people, for example information on distances between regions, locations, facilities and many other information. The information is needed by users for various purposes such as research, development, regional design and natural resource management. Because of this geographical presence can help the presentation of a more interactive information, where users can access complete geographical information using only a computer, web-browser and internet network. So to get that information all in need of a Geographical Information System (GIS). The purpose of this research is to create a web that contains information on the location of billboards in the city of Samarinda. While this research is expected to make it easier for users to obtain information on the location of billboards in Samarinda

Mapping and analysis of the current self- and co- regulatory framework of commercial communication aimed at minors

As the advertising sector has been very active in self-regulating commercial communication aimed at children, a patchwork of different rules and instruments exist, drafted by different self-regulatory organisations at international, European and national level. In order to determine the scope and contents of these rules, and hence, the actual level of protection of children, a structured mapping of these rules is needed. As such, this report aims to provide an overview of different categories of Alternative Regulatory Instruments(ARIs,such as self- and co-regulation regarding (new) advertising formats aimed at children. This report complements the first legal AdLit research report, which provided an overview of the legislative provisions in this domain.status: publishe

The Coron System

Coron is a domain and platform independent, multi-purposed data mining toolkit, which incorporates not only a rich collection of data mining algorithms, but also allows a number of auxiliary operations. To the best of our knowledge, a data mining toolkit designed specifically for itemset extraction and association rule generation like Coron does not exist elsewhere. Coron also provides support for preparing and filtering data, and for interpreting the extracted units of knowledge

An exploratory study to design an adaptive hypermedia system for online-advertisement

The revolutionary world of the World Wide Web has created an open space for a multitude of fields to develop and propagate. One of these major fields is advertisement. Online advertisement has become one of the main activities conducted on the web, heavily supported by the industry. Importantly, it is one of the main contributors to any businesses’ income. However, consumers usually ignore the great majority of adverts online. This research paper studies the field of online advertisement, by conducting an exploratory study to understand end users’ needs for targeted online advertisement using adaptive hypermedia techniques. Additionally, we explore social networks, one of the booming phenomena of the web, to enhance the appropriateness of the advertising to the users. The main current outcome of this research is that end users are interested in personalised advertisement that tackles their needs and that they believe that the use of social networks and social actions help in the contextualisation of advertisement

The Viral Concept: the Winning Ticket of the Romanian Online Advertising Industry

The connection between the steady development of the Internet in Romania in the last five years, as channel of transmitting the marketing message, and the viral concept, as method of transmitting the message, may become the winning ticket for the Romanian online advertising market. Thus, in the current socio-economic context, any company who wishes to be successful in the virtual space cannot ignore the viral marketing techniques for several reasons. Firstly, we are talking about the profile of Internet users who tend to constitute a new social group. Secondly, we are talking about the thirst for information. And, last but not least, we are talking about the appetite for online chatting, statistics showing that 62% of the Roma-nian Internet users consider it a very "savory" information channel. This article tries to explain, in brief, what viral marketing is, which are its peculiarities, advantages, risks, as well as the limitations of its use, and which the strategies of a viral marketing campaign are. We will illustrate by giving successful examples from the Romanian online market.viral marketing, Internet, promotion, campaign.

Effectiveness, Efficiency, and Ethics of Marketing Analytics

Abstract The concept of big data has influenced the marketing field in numerous ways. By having access to more information about their consumers than ever before, marketers are presented with a unique opportunity to make the marketing process more streamlined and effective than ever; however, this also creates a challenge in understanding how this targeted advertising affects the brand’s perception by consumers. This study looks at the concepts of data marketing and re-targeted ads from three aspects. First, are marketers being as effective as possible to ensure they are sending the right advertisement, to the right customer, at the right time? Second, are marketers being as efficient as possible when choosing the correct platform to reach their target customers? Third, are companies remembering the ethical components of collecting this information on consumers, and ensuring they understand when consumers feel specialized advertising becomes an invasion of their privacy? To answer these questions, I first performed secondary research in the form of a literature review. From surveying the scope of the subject, I then performed primary research by conducting in-depth interviews and a survey. The results show that there are two distinct type of consumers: one group who is accepting of these re-targeted advertisements and welcoming of the specialized marketing, and a second group who is skeptical of this form of marketing and concerned over privacy issues. Marketers must be aware of these two distinct types of consumers and ensure they are choosing their advertising methods carefully to ensure an efficient utilization of resources and to make sure they are not presenting a detriment to their brand for the consumers who do not want catered advertisements

Social Media Strategic Plan For Under Armour

This thesis is a study of the effects of social media on an organization’s integrated marketing communications strategy in general and provides a proposal of how the sports apparel company Under Armour could use social media to enhance its promotional strategies. It is a discussion of the implications that social media has on consumer behavior with focus on how social media has changed the way today’s consumers interact with brands. This thesis provides an analysis of the growing importance of social media being implemented within a business. Benefits discussed include the appeal of social media over traditional media, increased customer satisfaction, increased loyalty, and brand awareness. A list of essential social media networking sites is discussed under the different platforms of networking, promoting and sharing, highlighting their importance to a business. Under Armour’s current social media presence is discussed and how social media has become a new component of the Integrated Marketing Communications (IMC) mix. An illustration of how Homeland/Embassy strategy uses social media is provided as an example of how Under Armour could use social media in its IMC mix