Emma colchão: how to grow in the Portuguese market?

Emma is a German mattress startup that is already present in 13 European countries, including Portugal since November 2017. This thesis is the result of a Directed Research Internship at Emma for five months. Currently, Emma Colchão sells online and the Emma mattress is a winning-award product in Portugal. The main purpose of this internship was to understand the profile of the Portuguese customer regarding the online purchase of a mattress and identify some strategic actions to boost Emma’s growth in Portugal. Analysis of secondary data helped to identify CONFIO as the best trust logo for the Portuguese ecommerce page and to conclude that Emma should not make a partnership with magazine X. Finally, primary data collected through a survey to the Portuguese community, with 116 valid responses, helped to derive useful insights about the Portuguese customer behavior in ecommerce. The general findings show that Emma should also “go offline” by partnering with reputable retailers to increase the customer’s reach. Moreover, it should take advantage of the winning-award to overcome the competition, increase sales and grow in Portugal

Tracing the evolution of digitalisation research in business and management fields: Bibliometric analysis, topic modelling and deep learning trend forecasting

Research on digitalisation trends and digital topics has become one of the most prolific streams of research within the fields of business and management during the course of the past few years. The purpose of this study is to provide a general picture of the intellectual structure and the conceptual space of this research realm. To this purpose, 6067 publications related to digital topics, indexed in the business and management categories of Web of Science (WoS), and dated from 1990 to 2020 are explored based on the approaches of bibliometric analysis, topic modelling and trend forecasting. The results of the bibliometric analysis comprise insights into the publication and citation structure, the most productive authors, the most productive universities, the most productive countries, the most productive journals, the most cited studies and the most prevalent themes and sub-themes on digitalisation in business and management. In addition, the outcomes of the topic modelling give new knowledge on the latent topical structure along with the rising, falling and fluctuating trends of this literature. In addition, the results of the trend forecasting enable readers to have a glimpse of how the underlying trends of the literature will probably change within the next years until 2025. These results provide guidance and orientation for both academics and practitioners who are initiating or currently developing their efforts in this discipline.info:eu-repo/semantics/acceptedVersio

Digital strategy

The digital strategy presents a framework for digital business transformation and an inevitable requirement for achieving success in a digital world. The pace of change and innovation in digital businesses is not slowing down and today almost no business can ignore its digital aspect but what drives digital transformation is a strategy, not technology. Therefore, the ability to digitally reimagine the business is determined by a clear digital strategy, and the leaders able to implement it in the organization. Inertia is not the solution to uncertainty. Having a clear vision, goals and objectives help organizations to reduce this ambiguity and adapt to an everchanging digital environment. Agile outperforms the traditional approach and new, innovative organizations replace incumbents that do not adapt fast enough in a process known as creative destruction

Navigating the media divide: Innovating and enabling new business models

The worlds of traditional and new media are already clashing, and it\u27s a conflict that continues to expand. However, a second type of conflict is brewing - one that could cause major rifts among traditional partners. For media companies, it\u27s time to pursue different and somewhat opposing business models - and navigate the media divide

Supply chain collaboration and sustainable development goals (SDGs). Teamwork makes achieving SDGs dream work

The global push towards sustainable development has led to an upsurge in academic literature at the juncture of supply chain collaboration (SCC) and sustainability. The present paper aims to map this growing literature to understand how SCC can contribute to the achievement of broader Sustainable Development Goals (SDGs). Via a systematic review of literature (SLR), the paper maps key themes at the intersection of SCC and sustainable development. Relying on nine key themes, the study presents novel insights into the domain of SCC for sustainable development. The results of the SLR reveal that collaborative innovation, collaborative process and product development are key mechanisms driving SCC. However, the extant literature has not devoted much attention to the effectiveness of SCC mechanisms or their performance. Further, the current study posits that more effective SCC strategies can boost the sustainable operational performance of the supply chain (SC) by enhancing capacity building and resource utilisation. Based on the contingency approach, this study offers a novel framework linking SCC to SDGs. The study thus has the potential to help managers and practitioners identify strategic fields of action for achieving SDGs.publishedVersionPaid open acces

Impact analysis of wireless and mobile technology on business management strategies

This research examines whether congruence exists between wireless and mobile technology with impact analysis on a firm’s business management development and future strategies.  The research adopted the Motorola Inc. as a case and the qualitative approach as the research method.  It emerged from analysis that consumers, business management strategies and future strategic directions are embedded in wireless and mobile technology. Despite having high tech wireless and mobile technology, it is not always been possible to appear as the market leader within industry, where future consumer behaviour and business management strategies will differ from the one those exist today.  This study proposes a new framework for diversifying intellectual capacity to develop consultancy based growth opportunity at Motorola.  This also suggests intense mobile and wireless technological impacts on relationships with customers, enterprise agility and business management strategies in the internet based market structure. Keywords: wireless and mobile technology, process automation, cloud infrastructure, convergence, business management strateg

Supply chain collaboration and sustainable development goals (SDGs). Teamwork makes achieving SDGs dream work

The global push towards sustainable development has led to an upsurge in academic literature at the juncture of supply chain collaboration (SCC) and sustainability. The present paper aims to map this growing literature to understand how SCC can contribute to the achievement of broader Sustainable Development Goals (SDGs). Via a systematic review of literature (SLR), the paper maps key themes at the intersection of SCC and sustainable development. Relying on nine key themes, the study presents novel insights into the domain of SCC for sustainable development. The results of the SLR reveal that collaborative innovation, collaborative process and product development are key mechanisms driving SCC. However, the extant literature has not devoted much attention to the effectiveness of SCC mechanisms or their performance. Further, the current study posits that more effective SCC strategies can boost the sustainable operational performance of the supply chain (SC) by enhancing capacity building and resource utilisation. Based on the contingency approach, this study offers a novel framework linking SCC to SDGs. The study thus has the potential to help managers and practitioners identify strategic fields of action for achieving SDGs.publishedVersio

The Anesthesia Continuing Education Market and the Value Creation From a Sustainable Unified Platform

Practicing anesthesia professionals in the United States are all governed by various profession-specific regulatory bodies that mandate continuing education (CE) requirements. To date, no unified resource exists for anesthesia professionals (i.e., Anesthesiologists, Certified Registered Nurse Anesthetists, and Anesthesiologist Assistants) to explore the CE offerings available within the marketplace. This study endeavored to convey the potential value of a unified anesthesia CE resource. It investigated how to cultivate a sustainable platform to potentially improve how anesthesia professionals search available CE offerings and to potentially enhance how anesthesia CE providers reach anesthesia professionals. This qualitative study was conducted utilizing an integrative review of the literature. The key concepts identified and investigated were network effect, segmentation, first to market, best of breed, search costs, transaction costs, minimally viable product, evolutionary phases of platforms, platform theory, platform business model, platform economy, and types of platforms. Inductive content analysis was chosen as the organizational method for the resultant qualitative data. The goal of the analysis was to create a conceptual, practical, and strategically applicable platform paradigm for the anesthesia CE marketplace driven by the insights and amalgamations from the literature. The analyzed concepts, dimensions, and indicators of platform successes and their applications potentially facilitate anesthesia professionals’ CE explorations and CE providers’ marketing efforts, as well as contextualize the overarching impacts and implications onto the anesthesia CE industry and beyond. The conclusion portrays these impacts and implications

Gauge the Effects of Targeted Advertising along the Consumer Funnel

Targeted display advertising for individual consumers has become pervasive on social media platform and other online websites (traditional platform). Yet, the effectiveness of targeted advertising across online platforms is not well understood. Moreover, such advertising effect may be different for different types of consumers, i.e. consumers in the early stage and those in the late stage, relative to the final purchase stage. This paper aims at assessing the effectiveness of targeted advertising across online platforms on consumers\u27 final conversion (purchase). In addition, we measure the complementarity and substitutability of online platforms for targeted advertising for upper funnel (early-stage) consumers and lower funnel (late-stage) consumers. We use machine learning techniques to form case-control designs analyzed employing regularized discrete choice models to select relevant features explaining the final conversion. The empirical analysis shows that (1) targeting across platforms is positively associated with the final conversion for the lower funnel consumers, but there is no measurable synergistic effect for the upper funnel consumers; (2) the main effect of targeting on social media is positively related to the final conversion for consumers in the upper funnel but has no significant impact for lower funnel consumers. We leverage upon these findings to discuss actionable managerial prescriptions

The Socio-Technical Dimension of Inertia in Digital Transformations

When organizations undertake large transformation initiatives enabled by information technology, these efforts are often hampered by inertia. The literature suggests that inertia plays a dual role in organizations: it is both required for organizational efficiency and an antecedent of resistance to change. While traditionally inertia is believed to reside in human actors, we suggest that inertia is rooted in multiple facets – in routines, resources such as social agents, and also technology – and plays on multiple levels – at individual, group, and organizational ones. In this essay, we propose a new conceptualization of inertia that encompasses and integrates these elements. Our model suggests that inertia occurs as path-dependent rigidity in organizational behavior through the coalescence of social entities with technology artifacts. We illustrate our new understanding of inertia by revisiting two case vignettes of inertia and impeded digital transformations