Chapter 13 - Sharing strategies: carsharing, shared micromobility (bikesharing and scooter sharing), transportation network companies, microtransit, and other innovative mobility modes

Shared mobility—the shared use of a vehicle, bicycle, or other mode—is an innovative transportation strategy that enables users to gain short-term access to transportation modes on an “as-needed” basis. It includes various forms of carsharing, bikesharing, scooter sharing, ridesharing (carpooling and vanpooling), transportation network companies (TNCs), and microtransit. Included in this ecosystem are smartphone “apps” that aggregate and optimize these mobility options, as well as “courier network services” that provide last mile package and food delivery. This chapter describes different models that have emerged in shared mobility and reviews research that has quantified the environmental, social, and transportation-related impacts of these services

Synergies between app-based car-related shared mobility services for the development of more profitable business models

Purpose: Emerging shared mobility services are an opportunity for cities to reduce the number of car single trips to both improve traffic congestion and the environment. Users of shared mobility services, such as carsharing, ridesharing and singular and shared ride-hailing services, often need to be customers of more than one service to cover all their transport needs, since few mobility providers offer more than one of these services from a single platform. On the other hand, providers offering these services separately do not optimize costly resources and activities, such as the vehicles or the technology. Hence, the aim of this paper is to find synergies between the different app-based car-related shared mobility services that foster the development of new business models, to increase the profitability of these services. Design/methodology/approach: The research approach is built on the literature of car-related shared mobility services business models, supported by the review of certain outstanding services websites, and face-to-face interviews with users and drivers of these transport services. The analysis is presented by means of the Business Model Canvas methodology. Findings: Based on the synergies found, this paper suggests a few different approaches for services to share some resources and activities. Originality/value: This study identifies the common features of carsharing, ridesharing and singular and shared ride-hailing services to develop more profitable business models, based on providing the services in aggregated form, or outsourcing activities and resources. In addition, the implications of these proposals are discussed as advantages and drawbacks from a business perspectivePeer ReviewedPostprint (published version

Chapter 3 - Mobility on demand (MOD) and mobility as a service (MaaS): early understanding of shared mobility impacts and public transit partnerships

Technology is changing the way we move and reshaping cities and society. Shared and on-demand mobility represent notable transportation shifts in the 21st century. In recent years, mobility on demand (MOD)—where consumers access mobility, goods, and services on-demand by dispatching shared modes, courier services, public transport, and other innovative strategies—has grown rapidly due to technological advancements; changing consumer preferences; and a range of economic, environmental, and social factors. New attitudes toward sharing, MOD, and mobility as a service (MaaS) are changing traveler behavior and creating new opportunities and challenges for public transportation. This chapter discusses similarities and differences between the evolving concepts of MaaS and MOD. Next, it characterizes the range of existing public transit and MOD service models and enabling partnerships. The chapter also explores emerging trends impacting public transportation. While vehicle automation could result in greater public transit competition in the future, it could also foster new opportunities for transit enhancements (e.g., microtransit services, first- and last-mile connections, reduced operating costs). The chapter concludes with a discussion of how MOD/MaaS partnerships and automation could enable the public transit industry to reinvent itself, making it more attractive and competitive with private vehicle ownership and use

Understanding consumer demand for new transport technologies and services, and implications for the future of mobility

The transport sector is witnessing unprecedented levels of disruption. Privately owned cars that operate on internal combustion engines have been the dominant modes of passenger transport for much of the last century. However, recent advances in transport technologies and services, such as the development of autonomous vehicles, the emergence of shared mobility services, and the commercialization of alternative fuel vehicle technologies, promise to revolutionise how humans travel. The implications are profound: some have predicted the end of private car dependent Western societies, others have portended greater suburbanization than has ever been observed before. If transport systems are to fulfil current and future needs of different subpopulations, and satisfy short and long-term societal objectives, it is imperative that we comprehend the many factors that shape individual behaviour. This chapter introduces the technologies and services most likely to disrupt prevailing practices in the transport sector. We review past studies that have examined current and future demand for these new technologies and services, and their likely short and long-term impacts on extant mobility patterns. We conclude with a summary of what these new technologies and services might mean for the future of mobility.Comment: 15 pages, 0 figures, book chapte

Mobility on Demand in the United States

The growth of shared mobility services and enabling technologies, such as smartphone apps, is contributing to the commodification and aggregation of transportation services. This chapter reviews terms and definitions related to Mobility on Demand (MOD) and Mobility as a Service (MaaS), the mobility marketplace, stakeholders, and enablers. This chapter also reviews the U.S. Department of Transportation’s MOD Sandbox Program, including common opportunities and challenges, partnerships, and case studies for employing on-demand mobility pilots and programs. The chapter concludes with a discussion of vehicle automation and on-demand mobility including pilot projects and the potential transformative impacts of shared automated vehicles on parking, land use, and the built environment

ENHANCING MUNICIPAL ANALYTICS CAPABILITIES TO ENABLE SUSTAINABLE URBAN TRANSPORTATION

Intermodal mobility, the IT-enabled, seamless transition between different modes of transportation to reach one’s destination, is a promising approach towards reducing the environmental footprint of urban mobility. We introduce a prototype, a geospatial data analytics system, that allows decision-makers at the municipal level to better understand how different means of transportation interact and interfere with each other within their city. Through a demonstration case, we particularly focus on the relationship between public transportation and private sector carsharing services in the city of Berlin. We outline the methods employed by the prototype to investigate the spatial and temporal dimensions of carsharing usage and how they relate to public transport offers. Our results suggest that carsharing complements public transport in some ways – e.g. by linking parts of the city with an insufficient public transport connection but also low demand – while potentially cannibalizing customers from public transport in the city center due to the increased comfort. We conclude by discussing how stakeholders can transform these insights into actionable advice