News devices : how digital objects participate in news work and research

News work is increasingly taking place in and through a variety of intersecting digital devices, from websites, to search engines, online platforms, apps, bots, web analytics, data analysis and visualisation tools. These devices are also increasingly used as resources in digital research, and their implications are yet to be fully understood. This thesis examines how digital objects participate in news work and research. To this end, I propose an orientation towards the news device as a research topic and approach. The news device approach calls attention to the ways in which practices and relations are co-produced with digital objects involved in news work. It also attends to how such digital devices may afford modes of studying these practices. To make the case for this approach, I examine the participation of three types of devices in three aspects of news work: (1) the role of the network graph in journalistic storytelling, (2) the role of the online platform in journalism coding, and (3) the role of the web tracker in news audience commodification. In all, the thesis contributes to understanding the digital transformations of news in two ways. First, it develops a rich, nuanced, multidisciplinary, collaborative and reflexive approach to news research with digital methods. Secondly, it provides novel insights into how digital devices shape both news processes and relations with the online advertising and marketing industries, commercial online platforms, digital visual culture, and other digital content producers

Social media marketing across cultures: how does consumer behavior on Facebook brand pages differ between cultures

This dissertation explores the relationship between culture and social media marketing. Differences in consumer behavior on social media are analyzed. Hofstede’s cultural dimensions are employed to predict these differences between cultures. The data was organically gathered from 6750 posts from 225 different Facebook brand pages and 15 different countries. The gathered data included the engagement metrics such as the amount of likes, shares and comments and the various versions of likes such as: love, wow, funny, angry and sad. To the author’s knowledge this is the first study that uses real world organic data to analyze differences between cultures on social media. Descriptive results are displayed through charts and then the statistical significance is measured through linear regressions. Interesting differences were found that could be explained by Hofstede’s dimensions. One of these is that countries low in individualism and/or high in power distance share posts more than comment on them. Also, the use of the funny and wow emoticon responses seems to be related to higher scores on individualism. These findings have theoretical and practical implications. Some academics posit that cultures are converging, and cultural dimensions are becoming obsolete, because of new communication platforms such as social media (Sobol, Cleveland, & Laroche, 2018). Findings from this dissertation imply that Hofstede’s dimensions could still be powerful predictors of some consumer behavior patterns, even on Facebook. Managers could adopt more viral marketing campaigns in countries where posts get shared more and use invitations to tag friends in the opposite countries. Furthermore, they could become more aware of cultural differences in emoticon sentiment that might influence their success and cater to these expectations accordingly.Esta dissertação explora a relação entre cultura e marketing de redes sociais. São analisadas as diferenças entre o comportamento do consumidor nas redes sociais. As dimensões culturais de Hofstede são utilizadas para prever as diferenças entre culturas. Os dados foram recolhidos organicamente de 6750 publicações de 225 diferentes marcas de páginas de Facebook e de 15 países diferentes. Os dados recolhidos incluíram as métricas de engajamento, como número de gostos, partilhas, comentários e as várias versões dos gostos, como: adoro, wow, riso, ira, triste. Para o conhecimento do autor, este é o primeiro estudo que usa dados orgânicos do mundo real para analisar as diferenças entre culturas nas redes sociais. Resultados descritivos são exibidos através de gráficos e, em seguida, a significância estatística é medida através de regressões lineares. Foram encontradas diferenças interessantes que poderiam ser explicadas pelas dimensões de Hofstede. Uma delas é que os países com baixo individualismo e/ou alto em distância ao poder, fazem mais partilha de publicações em vez de comentários. Além disso, o uso de reações como riso e wow parecem estar relacionadas com pontuações mais altas em individualismo. Estas descobertas têm implicações teóricas e práticas. Alguns académicos postulam que as culturas estão a convergir e as dimensões culturais estão a tornarse obsoletas, graças às novas plataformas comunicação como as redes sociais (Sobol, Cleveland, & Laroche, 2018). Os resultados desta dissertação indicam que as dimensões de Hofstede ainda podem ser poderosos indicadores de alguns padrões de comportamento do consumidor, mesmo no Facebook. Os gerentes podem adotar mais campanhas de marketing virais em países onde as publicações são mais partilhadas e usar os convites para identificar amigos em países opostos. Além disso, eles podem tornar-se mais conscientes das diferenças culturais no uso das reações emocionais que podem influenciar mais o seu sucesso e atender de acordo com essas expectativas

Developing a Parasocial Relationship with Hotel Brands on Facebook: Will Millennials Differ from GenXers?

Facebook, particularly its brand page, is becoming one of the most powerful tool for relationship building and customer engagement for hospitality companies. As the social media marketing practices evolve in the hospitality industry, the industry starts to realize the importance of customer participation behaviors based on relationship quality rather than quantity of interactions and the rising significance of the Millennials generation. To respond to this trend, this study pursues an empirical investigation of the antecedents for consumer-hotel brand relationship on Facebook, and the potential differences between Millennials and non-Millennials, particularly the GenXers. It also examines the potential varying relational consequences on consumers\u27 online participation behaviors and brand loyalty between these two groups. More specifically, this study positions Facebook as an innovative communication medium, and applies the “parasocial relationship” framework in mediated communication literature as an overarching theoretical guide. Five social-media related factors are included to explain the psychological mechanisms of consumer’s parasocial relationship with brands: utilitarian benefits, hedonic benefits, perceived self-disclosure, perceived interactivity, and perceived information overload. This study also investigates the effects of parasocial relationship on Facebook users’ online participation behaviors with brands and their offline brand loyalty. The hypothesized model is tested with multi-group SEM modelling. Practical and theoretical implications are also discussed in the study

Multimodal discourse on online newspaper home pages: A social-semiotic perspective

In a short space of time, online newspapers have emerged to play an important role in the institutional construction of ‘news’ and the mass mediation of information. The home pages of online newspapers feature short verbal texts, and communicate using language, image, layout, colour, and other semiotic resources: they communicate multimodally. This thesis examines the multimodal discourse of three English-language online newspapers: the Bangkok Post (Thailand), the English-language edition (translated from Chinese) of the People’s Daily (China), and the Sydney Morning Herald (Australia). Between February, 2002 and April, 2006, three data collections were made (February-April, 2002; September-November, 2005; January-April, 2006) using a five-day ‘constructed week’ method. The main corpus was 15 home pages from each newspaper (five per collection per newspaper), but the total corpus (including other pages from each newspaper) was 603 web pages. Two senior editors (one each from the Bangkok Post and the Sydney Morning Herald) were interviewed. The multimodal discourse of the home pages was analysed using tools from Systemic Functional Multimodal Discourse Analysis (SF-MDA), and a ‘visual grammar’ of home pages building on the work of Kress & van Leeuwen (1996) was developed. In addition, a rank scale for online newspapers was proposed, and limitations of applying the tool of rank scale to this corpus were identified. An emerging genre - the headline-plus-lead-plus-hyperlink newsbite - was identified, and the design of newsbites on the home page of the Sydney Morning Herald and the evolution of their design over time was analysed. The use of images on the home pages in the corpus was analysed, and the increasing use of thumbnail images in the Sydney Morning Herald - particularly close-up thumbnails of faces - was investigated in further depth. The visual design of online newspaper home pages and the news texts appearing on them are an evolution of print news genres and their design practices. Newsbites and headline-only newsbits are verbally short, so the authors of newspaper home pages are forced to rely increasingly on visual communication in order to position stories and readers, and to communicate the values of the news institution on the home page as mediated by the screen. Thumbnail images are evolving as a new form of punctuation on some home pages, and this may be a short-lived, or an emerging historical trend in the development of punctuation, at least in online environments. Overall, online newspaper home pages are tending towards shorter texts, which communicate in novel ways. These short texts cannot communicate the values and ideology of news institutions in the way that extended verbal texts have done for centuries, yet this function of news texts remains important to the construction and maintenance of a readership, and therefore crucial to the home page of a newspaper. As a result, news institutions express values visually in their design of newspaper home pages. As readers become familiar with the meanings of online news design, they become adept at reading and understanding short stories within these multimodally-construed frames of reference. Ideology is increasingly fragmented on shorter timescales, but expressed over longer timescales in a hypermedia environment that affords and extends many of the pre-existing multimodal features of print newspaper discourse

Multimodal discourse on online newspaper home pages: A social-semiotic perspective

In a short space of time, online newspapers have emerged to play an important role in the institutional construction of ‘news’ and the mass mediation of information. The home pages of online newspapers feature short verbal texts, and communicate using language, image, layout, colour, and other semiotic resources: they communicate multimodally. This thesis examines the multimodal discourse of three English-language online newspapers: the Bangkok Post (Thailand), the English-language edition (translated from Chinese) of the People’s Daily (China), and the Sydney Morning Herald (Australia). Between February, 2002 and April, 2006, three data collections were made (February-April, 2002; September-November, 2005; January-April, 2006) using a five-day ‘constructed week’ method. The main corpus was 15 home pages from each newspaper (five per collection per newspaper), but the total corpus (including other pages from each newspaper) was 603 web pages. Two senior editors (one each from the Bangkok Post and the Sydney Morning Herald) were interviewed. The multimodal discourse of the home pages was analysed using tools from Systemic Functional Multimodal Discourse Analysis (SF-MDA), and a ‘visual grammar’ of home pages building on the work of Kress & van Leeuwen (1996) was developed. In addition, a rank scale for online newspapers was proposed, and limitations of applying the tool of rank scale to this corpus were identified. An emerging genre - the headline-plus-lead-plus-hyperlink newsbite - was identified, and the design of newsbites on the home page of the Sydney Morning Herald and the evolution of their design over time was analysed. The use of images on the home pages in the corpus was analysed, and the increasing use of thumbnail images in the Sydney Morning Herald - particularly close-up thumbnails of faces - was investigated in further depth. The visual design of online newspaper home pages and the news texts appearing on them are an evolution of print news genres and their design practices. Newsbites and headline-only newsbits are verbally short, so the authors of newspaper home pages are forced to rely increasingly on visual communication in order to position stories and readers, and to communicate the values of the news institution on the home page as mediated by the screen. Thumbnail images are evolving as a new form of punctuation on some home pages, and this may be a short-lived, or an emerging historical trend in the development of punctuation, at least in online environments. Overall, online newspaper home pages are tending towards shorter texts, which communicate in novel ways. These short texts cannot communicate the values and ideology of news institutions in the way that extended verbal texts have done for centuries, yet this function of news texts remains important to the construction and maintenance of a readership, and therefore crucial to the home page of a newspaper. As a result, news institutions express values visually in their design of newspaper home pages. As readers become familiar with the meanings of online news design, they become adept at reading and understanding short stories within these multimodally-construed frames of reference. Ideology is increasingly fragmented on shorter timescales, but expressed over longer timescales in a hypermedia environment that affords and extends many of the pre-existing multimodal features of print newspaper discourse

Promotional strategies of media startup companies

Professional project report submitted in partial fulfillment of the requirements for the degree of Masters of Arts in Journalism from the School of Journalism, University of Missouri--Columbia.Media startup companies are small. There are many platforms they can utilize to gather more readership. Social media accounts are a kind of owned media with lower costs. There are also paid platforms companies can use to gain more significant effects. These media entrepreneurs are in a dilemma. They need to consider the cost and performance associated with each platform. Many media startups have limitations. Labor and budget are the two key factors they need to consider. Future research could quantitatively compare these platforms and uncover the most efficient promotional strategies for media startup companies

The Psychology of Fake News

This volume examines the phenomenon of fake news by bringing together leading experts from different fields within psychology and related areas, and explores what has become a prominent feature of public discourse since the first Brexit referendum and the 2016 US election campaign. Dealing with misinformation is important in many areas of daily life, including politics, the marketplace, health communication, journalism, education, and science. In a general climate where facts and misinformation blur, and are intentionally blurred, this book asks what determines whether people accept and share (mis)information, and what can be done to counter misinformation? All three of these aspects need to be understood in the context of online social networks, which have fundamentally changed the way information is produced, consumed, and transmitted. The contributions within this volume summarize the most up-to-date empirical findings, theories, and applications and discuss cutting-edge ideas and future directions of interventions to counter fake news. Also providing guidance on how to handle misinformation in an age of “alternative facts”, this is a fascinating and vital reading for students and academics in psychology, communication, and political science and for professionals including policy makers and journalists

Individual control and data protection. Looking back and moving forward.

This work aims at investigating the concept of “individual control over personal data”, as a core constituent of data protection law. In an era in which personal data have become a main driving force behind innovation, growth and prosperity; companies and governments are at war to gain new usable knowledge; technological advances are upstaging expectations in terms of what can be inferred, predicted and manipulated through data, and people are milked at an increasing speed to fulfill the generalized data hunger, calls to bring individuals back in control of their personal data and develop a more individual-friendly data ecosystem have been increasingly pressing. Yet, older and newer hurdles still hinder a satisfactory implementation of this vision. Against this backdrop, this work intends to investigate in depth the notion of “individual control” in the data protection realm and its persisting shortcomings, and attempt to further explore what steps could be made to move forward, in order to offer the necessary support or supplementation to this underlying principle of data protection. To this end, the analysis starts by providing a historical overview to track the emergence of this notion in the European data protection context, taking into account the role assigned to the concept of “control” in the doctrinal debate, its legal manifestation within regulatory provisions (at national, international and EU level) and the approach of the CJEU jurisprudence on the matter. The analysis further considers the manifold issues that undermine the effective implementation of the idea of individual control, particularly as a result of the technological changes that have transformed our society and revolutionized the way in which we live and communicate. Finally, in light of the shortcomings affecting the privacy self-management logic, the work seeks to explore possible a selection of mechanisms and approaches that, if adequately leveraged and implemented, could offer effective support and complementation to the individual control model, with a view to increasing the level of protection offered to individuals. These mechanisms include both “individual-centric” measures, whose leading actors remain data subjects and whose objective is to enhance the means individuals can use to gain better control, but also measures that move beyond a strict “data subject-focused” dimension, in that they are addressed to different societal actors and approach data protection from a broader collective rather than strictly individualistic perspective. As the analysis shows, there is, unfortunately, no silver bullet. However, the promotion and valorization of the proposed mechanisms and the combined benefits that these could bring, in their own way, on the data protection table are a first essential step to start building a systemic and comprehensive response to the protection gaps that afflict individuals and society as a result of the weaknesses currently affecting the individual control logic

The Discursive Construction of Identities On- and Offline

This volume explores linguistic identity construction across online and offline contexts. The contributors focus on ‘clusivity’ as an overarching aspect and offer a multifaceted operationalisation of the linguistic processes of identity construction. The studies address three major strands of human identity, each of which can be thought of as an aggregative abstraction with its own complexities: personal identity, group identity and collective identity. The contributions pay special attention to the interplay between the public and private dimensions of the interactions and audiences, as well as the potential impact of social and technical affordances of different communicative settings and online and offline modes of identity construction. The volume is aimed at all researchers concerned with the complex notion of identity, both in linguistics and in neighbouring disciplines