Leveraging analytics to produce compelling and profitable film content

Producing compelling film content profitably is a top priority to the long-term prosperity of the film industry. Advances in digital technologies, increasing availabilities of granular big data, rapid diffusion of analytic techniques, and intensified competition from user generated content and original content produced by Subscription Video on Demand (SVOD) platforms have created unparalleled needs and opportunities for film producers to leverage analytics in content production. Built upon the theories of value creation and film production, this article proposes a conceptual framework of key analytic techniques that film producers may engage throughout the production process, such as script analytics, talent analytics, and audience analytics. The article further synthesizes the state-of-the-art research on and applications of these analytics, discuss the prospect of leveraging analytics in film production, and suggest fruitful avenues for future research with important managerial implications

Analysing user visual implicit feedback in enhanced TV scenarios

International audienceIn this paper, we report on user behaviors by analyzing visual clues while users are watching various TV broadcast in pilot settings. We detail the first results of the empathic analysis of viewers watching four distinct videos in dedicated recording sessions. Viewers are sitting in front of a TV set in unconstrained position (free postures, free head poses and free body movements) on a chair and recorded by a regular webcam at both low and high resolutions. We have extracted metrics related to: head and global movement, changes in head orientation and facial expressions (happy, angry, surprise). We have conducted preliminary studies about how the extracted metrics can be employed in order to detect the interest, the amusement or the distraction of a viewer