Adopting Product Modularity in House Building to Support Mass Customisation

Product modularity is a concept that can contribute to the improvement of product quality and production efficiency in house-building. However, there is a lack of consensus in the literature on the concepts that define product modularity. Furthermore, little attention has been given to the differences between building construction and manufacturing, for which product modularity was originally developed. This research aims to address that gap by adapting the conceptualization of product modularity so that it can effectively be used in the house-building industry. The methodological approach adopted in this study was Design Science Research, and two empirical studies were carried out on construction companies based in Brazil and in the U.K. Those studies are used to illustrate the applicability and utility of the proposed concepts and tools. Research findings indicate that the adoption of product modularity concepts results in benefits to both traditional construction technologies and prefabricated building systems

Educating future product developers in collaborative product development : lessons learned from the european global product realization (EGPR) international course

Changes in the business environment, responses of companies to these changes and the available information and communication technologies (ICT) pose a number of challenges to present and future product developers, as well as to educational institutions. An appropriate response to these challenges is to create a solid basis for strategies to combat stronger competition, since existing educational programs have provided this only to a small extent. In our opinion, the E-GPR course carried out by 5 European universities reflects the tasks of professional product development teams and their work conditions as realistically as possible and will enable students attending the E-GPR course who will soon enter the professional world to later progress along a steeper learning curve. This paper focuses on the role of communication between members of virtual teams and presents experiences gathered during the organization, designing and performance of each year’s courses

Ethical Dimensions in Clothing Purchase

It is widely reported that consumer interest in environmental and ethical issues is growing. Evidence suggests that ethical considerations are now impacting on a broad range of consumption decisions. The focus of this paper is the impact such concerns may hold in clothing purchase decision making. Through an inductive qualitative approach, clothing purchase decision making has been explored before discussing consumers’ knowledge and concern of ethical issues within the supply chain. Any impact that these concerns may exert has been discussed. It is identified that although there is widespread knowledge and understanding of the ethical issues that may be present in the manufacture of clothing, these concerns do not play a primary role in consumers’ selection of items. Product attributes such as colour, style and fit dominate the decision making process in most cases. Despite this, ethical considerations can be seen to impact on the consumer in three key ways: initial boycott of particular products or brands; influencing final purchase decisions if items are similar on other criteria and, impacting on post-purchase satisfaction with the product

Exploring the link between market orientation and innovation in the European and US insurance markets.

Despite the increasing research importance of market orientation in the marketing literature, few comparative studies between the European Union and the USA have been conducted. This limits the understanding of marketing orientation strategy in global markets. Investigates the influence of competitive environments on the uses of market orientation in insurance firms in the EU and the USA and the effects of market orientation on innovations. Using Lambin's conceptualization of market orientation, our results indicate that, although EU and US insurance firms analyze and react to their environment differently, which in turn is reflected in a differential impact on their degree of innovation, this, however, does not translate into overall market orientation differences across markets, differential relations across markets between overall market orientation and innovation degree and innovation performance. Furthermore, there is a positive impact of overall market orientation on insurance firms' innovation degree and innovation performance in both the US and EU markets. The managerial implications of these findings seem clear: the magnitude and the effectiveness of the innovation activities of a firm can be enhanced through the adoption of market orientation principlesMarket orientation; Innovation; Global marketing; Insurance companies;

An Empirical Analysis of Internal Marketing on Organizational Commitment:a Study of Banks in Lagos-Nigeria

The purpose of this paper was to investigate the effects of aspects of internal marketing on organizational commitment of employees. The research was conducted among managers of Nigerian banks situated in the major commercial city in Lagos, Nigeria. Internal marketing is growing recognition of both scholars and professionals with the increasing commoditization of products and services and the continuing failure of technology driven customer relationship management. The main criteria of internal marketing were derived from the literature; provided the backbone for our internal marketing dimensions. Data was gathered from a survey among 128 managers who rated self completion questions on the basis of their perception. In order to achieve the purpose, five hypotheses have been formulated that link the dimensions of internal marketing including motivation, job satisfaction, training,” understanding and differentiation”, “inter-functional coordination and integration” “to organizational commitment. Data analysis indicated that “inter-functional coordination and integration”, training and motivation have positive effects on the organizational commitment of employees among Nigerian banks. Therefore if the banks want to ultimately provide a better service experience for their customers, it is recommended that more attention be directed toward enhancing organizational commitment among personnel, with a focus on the effective aspects of internal marketing

Market-oriented product development as an organizational learning capability: findings from two cases

Conceptualizing market orientation at the level of the product development process is relevant, because market orientation is a highly critical factor for new product success and this conceptualization can be used as a starting-point to transform the whole organization into a more market oriented one. Market-oriented product development appears to be more than carrying out a number of marketing activities in a product development process. Using concepts from resourcebased theory and organizational learning theory, we draw up a conceptual framework of marketoriented product development as an organizational learning capability substantiated by findings from two case studies. This capability encapsulates the values and norms, knowledge and skills, technical and managerial knowledge systems, which enable learning about markets through information processing behavior in product development and improve this market learning behavior. This conceptualization stimulates research on operationalizing market orientation in the managerial context of a critical business process and research on enhancing the degree of market orientation.

Understanding Management Accounting Changes in a Family-Owned Company: A Greek Case Study

This study seeks to understand the changes to management accounting controls in a large Greek company in the context of the rapidly changing socio-economic environment. The paper investigates the case of FA (here anonymised), a Greek dairy company, as it has been transformed from a small family-run firm to one of the biggest companies in Greece. Familial and informal management controls have been transformed into a relatively formal and professional form of control over the years. The dynamics and nature of management accounting changes are understood by drawing on critical realism, a theoretical framework pioneered by Roy Bhaskar (1975, 1979). Our analysis revealed that a changed wider structural environment, changed control needs of owners and ?politics of control within capital? between competing management positions (Armstrong, 1989) precipitated the changes in the management control practices of the organization