A cloud-based parallel system for locating customers in indoor malls

Advances in techniques of locating mobile users have promoted the development of marketing campaigns based on customers’ location. WiFi-based location methods have proven their usefulness in tracking and locating customers within a indoor mall. Nevertheless, in some cases the performance of these methods prevents them from being used in real scenarios. In this paper, we have faced the problem of improving the execution time and reducing the cost of one of these WiFi-based location methods. Parallel programming techniques, service-oriented technologies and the cloud computing paradigm have been combined to solve efficiently these problems. The resulting system has been deployed in the Amazon EC2 environment, evaluating different configuration and deployment options

Automatic linguistic reporting of customer activity patterns in open malls

In this work, we present a complete system to produce an automatic linguistic reporting about the customer activity patterns inside open malls, a mixed distribution of classical malls joined with the shops on the street. These reports can assist to design marketing campaigns by means of identifying the best places to catch the attention of customers. Activity patterns are estimated with process mining techniques and the key information of localization. Localization is obtained with a parallelized solution based on WiFi fingerprint system to speed up the solution. In agreement with the best practices for human evaluation of natural language generation systems, the linguistic quality of the generated report was evaluated by 41 experts who filled in an online questionnaire. Results are encouraging, since the average global score of the linguistic quality dimension is 6.17 (0.76 of standard deviation) in a 7-point Likert scale. This expresses a high degree of satisfaction of the generated reports and validates the adequacy of automatic natural language textual reports as a complementary tool to process model visualization. © 2021, The Author(s)

LOCATION-BASED MARKETING: CONCEPTS, TECHNOLOGIES AND SERVICES

siirretty Doriast

Analysis and evaluation of Wi-Fi indoor positioning systems using smartphones

This paper attempts to analyze the main algorithms used in Machine Learning applied to the indoor location. New technologies are facing new challenges. Satellite positioning has become a typical application of mobile phones, but stops working satisfactorily in enclosed spaces. Currently there is a problem in positioning which is unresolved. This circumstance motivates the research of new methods. After the introduction, the first chapter presents current methods of positioning and the problem of positioning indoors. This part of the work shows globally the current state of the art. It mentions a taxonomy that helps classify the different types of indoor positioning and a selection of current commercial solutions. The second chapter is more focused on the algorithms that will be analyzed. It explains how the most widely used of Machine Learning algorithms work. The aim of this section is to present mathematical algorithms theoretically. These algorithms were not designed for indoor location but can be used for countless solutions. In the third chapter, we learn gives tools work: Weka and Python. the results obtained after thousands of executions with different algorithms and parameters showing main problems of Machine Learning shown. In the fourth chapter the results are collected and the conclusions drawn are shown

Evaluating indoor positioning systems in a shopping mall : the lessons learned from the IPIN 2018 competition

The Indoor Positioning and Indoor Navigation (IPIN) conference holds an annual competition in which indoor localization systems from different research groups worldwide are evaluated empirically. The objective of this competition is to establish a systematic evaluation methodology with rigorous metrics both for real-time (on-site) and post-processing (off-site) situations, in a realistic environment unfamiliar to the prototype developers. For the IPIN 2018 conference, this competition was held on September 22nd, 2018, in Atlantis, a large shopping mall in Nantes (France). Four competition tracks (two on-site and two off-site) were designed. They consisted of several 1 km routes traversing several floors of the mall. Along these paths, 180 points were topographically surveyed with a 10 cm accuracy, to serve as ground truth landmarks, combining theodolite measurements, differential global navigation satellite system (GNSS) and 3D scanner systems. 34 teams effectively competed. The accuracy score corresponds to the third quartile (75th percentile) of an error metric that combines the horizontal positioning error and the floor detection. The best results for the on-site tracks showed an accuracy score of 11.70 m (Track 1) and 5.50 m (Track 2), while the best results for the off-site tracks showed an accuracy score of 0.90 m (Track 3) and 1.30 m (Track 4). These results showed that it is possible to obtain high accuracy indoor positioning solutions in large, realistic environments using wearable light-weight sensors without deploying any beacon. This paper describes the organization work of the tracks, analyzes the methodology used to quantify the results, reviews the lessons learned from the competition and discusses its future

3D Indoor Positioning in 5G networks

Over the past two decades, the challenge of accurately positioning objects or users indoors, especially in areas where Global Navigation Satellite Systems (GNSS) are not available, has been a significant focus for the research community. With the rise of 5G IoT networks, the quest for precise 3D positioning in various industries has driven researchers to explore various machine learning-based positioning techniques. Within this context, researchers are leveraging a mix of existing and emerging wireless communication technologies such as cellular, Wi-Fi, Bluetooth, Zigbee, Visible Light Communication (VLC), etc., as well as integrating any available useful data to enhance the speed and accuracy of indoor positioning. Methods for indoor positioning involve combining various parameters such as received signal strength (RSS), time of flight (TOF), time of arrival (TOA), time difference of arrival (TDOA), direction of arrival (DOA) and more. Among these, fingerprint-based positioning stands out as a popular technique in Real Time Localisation Systems (RTLS) due to its simplicity and cost-effectiveness. Positioning systems based on fingerprint maps or other relevant methods find applications in diverse scenarios, including malls for indoor navigation and geo-marketing, hospitals for monitoring patients, doctors, and critical equipment, logistics for asset tracking and optimising storage spaces, and homes for providing Ambient Assisted Living (AAL) services. A significant challenge facing all indoor positioning systems is the objective evaluation of their performance. This challenge is compounded by the coexistence of heterogeneous technologies and the rapid advancement of computation. There is a vast potential for information fusion to be explored. These observations have led to the motivation behind our work. As a result, two novel algorithms and a framework are introduced in this thesis

5G-PPP Technology Board:Delivery of 5G Services Indoors - the wireless wire challenge and solutions

The 5G Public Private Partnership (5G PPP) has focused its research and innovation activities mainly on outdoor use cases and supporting the user and its applications while on the move. However, many use cases inherently apply in indoor environments whereas their requirements are not always properly reflected by the requirements eminent for outdoor applications. The best example for indoor applications can be found is the Industry 4.0 vertical, in which most described use cases are occurring in a manufacturing hall. Other environments exhibit similar characteristics such as commercial spaces in offices, shopping malls and commercial buildings. We can find further similar environments in the media & entertainment sector, culture sector with museums and the transportation sector with metro tunnels. Finally in the residential space we can observe a strong trend for wireless connectivity of appliances and devices in the home. Some of these spaces are exhibiting very high requirements among others in terms of device density, high-accuracy localisation, reliability, latency, time sensitivity, coverage and service continuity. The delivery of 5G services to these spaces has to consider the specificities of the indoor environments, in which the radio propagation characteristics are different and in the case of deep indoor scenarios, external radio signals cannot penetrate building construction materials. Furthermore, these spaces are usually “polluted” by existing wireless technologies, causing a multitude of interreference issues with 5G radio technologies. Nevertheless, there exist cases in which the co-existence of 5G new radio and other radio technologies may be sensible, such as for offloading local traffic. In any case the deployment of networks indoors is advised to consider and be planned along existing infrastructure, like powerlines and available shafts for other utilities. Finally indoor environments expose administrative cross-domain issues, and in some cases so called non-public networks, foreseen by 3GPP, could be an attractive deployment model for the owner/tenant of a private space and for the mobile network operators serving the area. Technology-wise there exist a number of solutions for indoor RAN deployment, ranging from small cell architectures, optical wireless/visual light communication, and THz communication utilising reconfigurable intelligent surfaces. For service delivery the concept of multi-access edge computing is well tailored to host virtual network functions needed in the indoor environment, including but not limited to functions supporting localisation, security, load balancing, video optimisation and multi-source streaming. Measurements of key performance indicators in indoor environments indicate that with proper planning and consideration of the environment characteristics, available solutions can deliver on the expectations. Measurements have been conducted regarding throughput and reliability in the mmWave and optical wireless communication cases, electric and magnetic field measurements, round trip latency measurements, as well as high-accuracy positioning in laboratory environment. Overall, the results so far are encouraging and indicate that 5G and beyond networks must advance further in order to meet the demands of future emerging intelligent automation systems in the next 10 years. Highly advanced industrial environments present challenges for 5G specifications, spanning congestion, interference, security and safety concerns, high power consumption, restricted propagation and poor location accuracy within the radio and core backbone communication networks for the massive IoT use cases, especially inside buildings. 6G and beyond 5G deployments for industrial networks will be increasingly denser, heterogeneous and dynamic, posing stricter performance requirements on the network. The large volume of data generated by future connected devices will put a strain on networks. It is therefore fundamental to discriminate the value of information to maximize the utility for the end users with limited network resources

Location-based Marketing: the academic framework

Dissertation submitted in partial fulfillment of the requirements for the Degree of Master of Science in Geospatial Technologies.Over the last several years one could observe revolution in location-based technologies and geospatial information. Location awareness of mobile devices resulted in development of Location-Based Services (LBS) that are realization of that revolution in the most personal and contextual way. The ability to reach consumers in the highly targeted manner based on spatio-temporal criteria, attracted marketers from the early beginning of LBS creating field called Location-Based Marketing. Today decreasing prices of smartphones and wireless internet, as well as integration of location-aware mobile solutions and social media is leading to new possibilities and opportunities. The academic and professional interests of the author made him noticed that although the industry has challenged a significant development, there is lack of publications that would put an academic framework on that progress. The research has fulfilled this gap by extensive investigation of the current state of the art of Location-Based Marketing and its foundations - Location Based Services. The dissertation provides academic framework by comprehensive analysis of the Location-Based Marketing from LBS and marketing perspective. Further the thesis is addressing the issue of significant discrepancy between theoretical concepts of measurable Location-Based Social Media data and the actual data than can be legally accessed and used for marketing analysis purposes by investigation a case study of Location-Based Social Network - Foursqaure and Location-Based Analytics platform VenueLabs

Indoor navigation for personalised shopping : a real-tech feasibility study

Consumers in brick-and-mortar stores are increasingly expecting a personalised shopping experience and digital assistance in finding the right products. The retail industry has already undergone a shift towards more ubiquitous in-store technology but smart shopping assistance for consumers is notably absent. Whether physical product search, localisation and navigation could work with contemporary technology is an open question. In an applied research setting conducted on behalf of a retail technology provider, we have analysed the feasibility of introducing a smart shopping workflow based on product search and indoor navigation. In this paper we provide our findings with key contributions in workflow design, mobile application design, and technology fitting concerning localisation and notification of customers