Social Relations and Methods in Recommender Systems: A Systematic Review

With the constant growth of information, data sparsity problems, and cold start have become a complex problem in obtaining accurate recommendations. Currently, authors consider the user's historical behavior and find contextual information about the user, such as social relationships, time information, and location. In this work, a systematic review of the literature on recommender systems that use the information on social relationships between users was carried out. As the main findings, social relations were classified into three groups: trust, friend activities, and user interactions. Likewise, the collaborative filtering approach was the most used, and with the best results, considering the methods based on memory and model. The most used metrics that we found, and the recommendation methods studied in mobile applications are presented. The information provided by this study can be valuable to increase the precision of the recommendations

Interactive Content Diversity and User Exploration in Online Movie Recommenders: A Field Experiment

Recommender systems often struggle to strike a balance between matching users' tastes and providing unexpected recommendations. When recommendations are too narrow and fail to cover the full range of users' preferences, the system is perceived as useless. Conversely, when the system suggests too many items that users don't like, it is considered impersonal or ineffective. To better understand user sentiment about the breadth of recommendations given by a movie recommender, we conducted interviews and surveys and found out that many users considered narrow recommendations to be useful, while a smaller number explicitly wanted greater breadth. Additionally, we designed and ran an online field experiment with a larger user group, evaluating two new interfaces designed to provide users with greater access to broader recommendations. We looked at user preferences and behavior for two groups of users: those with higher initial movie diversity and those with lower diversity. Among our findings, we discovered that different level of exploration control and users' subjective preferences on interfaces are more predictive of their satisfaction with the recommender.Comment: International Journal of Human Computer Interactio

Controllability and explainability in a hybrid social recommender system

The growth in artificial intelligence (AI) technology has advanced many human-facing applications. The recommender system is one of the promising sub-domain of AI-driven application, which aims to predict items or ratings based on user preferences. These systems were empowered by large-scale data and automated inference methods that bring useful but puzzling suggestions to the users. That is, the output is usually unpredictable and opaque, which may demonstrate user perceptions of the system that can be confusing, frustrating or even dangerous in many life-changing scenarios. Adding controllability and explainability are two promising approaches to improve human interaction with AI. However, the varying capability of AI-driven applications makes the conventional design principles are less useful. It brings tremendous opportunities as well as challenges for the user interface and interaction design, which has been discussed in the human-computer interaction (HCI) community for over two decades. The goal of this dissertation is to build a framework for AI-driven applications that enables people to interact effectively with the system as well as be able to interpret the output from the system. Specifically, this dissertation presents the exploration of how to bring controllability and explainability to a hybrid social recommender system, included several attempts in designing user-controllable and explainable interfaces that allow the users to fuse multi-dimensional relevance and request explanations of the received recommendations. The works contribute to the HCI fields by providing design implications of enhancing human-AI interaction and gaining transparency of AI-driven applications

Alleviating the new user problem in collaborative filtering by exploiting personality information

The final publication is available at Springer via http://dx.doi.org/10.1007/s11257-016-9172-zThe new user problem in recommender systems is still challenging, and there is not yet a unique solution that can be applied in any domain or situation. In this paper we analyze viable solutions to the new user problem in collaborative filtering (CF) that are based on the exploitation of user personality information: (a) personality-based CF, which directly improves the recommendation prediction model by incorporating user personality information, (b) personality-based active learning, which utilizes personality information for identifying additional useful preference data in the target recommendation domain to be elicited from the user, and (c) personality-based cross-domain recommendation, which exploits personality information to better use user preference data from auxiliary domains which can be used to compensate the lack of user preference data in the target domain. We benchmark the effectiveness of these methods on large datasets that span several domains, namely movies, music and books. Our results show that personality-aware methods achieve performance improvements that range from 6 to 94 % for users completely new to the system, while increasing the novelty of the recommended items by 3-40 % with respect to the non-personalized popularity baseline. We also discuss the limitations of our approach and the situations in which the proposed methods can be better applied, hence providing guidelines for researchers and practitioners in the field.This work was supported by the Spanish Ministry of Economy and Competitiveness (TIN2013-47090-C3). We thank Michal Kosinski and David Stillwell for their attention regarding the dataset

Swarm intelligence for clustering dynamic data sets for web usage mining and personalization.

Swarm Intelligence (SI) techniques were inspired by bee swarms, ant colonies, and most recently, bird flocks. Flock-based Swarm Intelligence (FSI) has several unique features, namely decentralized control, collaborative learning, high exploration ability, and inspiration from dynamic social behavior. Thus FSI offers a natural choice for modeling dynamic social data and solving problems in such domains. One particular case of dynamic social data is online/web usage data which is rich in information about user activities, interests and choices. This natural analogy between SI and social behavior is the main motivation for the topic of investigation in this dissertation, with a focus on Flock based systems which have not been well investigated for this purpose. More specifically, we investigate the use of flock-based SI to solve two related and challenging problems by developing algorithms that form critical building blocks of intelligent personalized websites, namely, (i) providing a better understanding of the online users and their activities or interests, for example using clustering techniques that can discover the groups that are hidden within the data; and (ii) reducing information overload by providing guidance to the users on websites and services, typically by using web personalization techniques, such as recommender systems. Recommender systems aim to recommend items that will be potentially liked by a user. To support a better understanding of the online user activities, we developed clustering algorithms that address two challenges of mining online usage data: the need for scalability to large data and the need to adapt cluster sing to dynamic data sets. To address the scalability challenge, we developed new clustering algorithms using a hybridization of traditional Flock-based clustering with faster K-Means based partitional clustering algorithms. We tested our algorithms on synthetic data, real VCI Machine Learning repository benchmark data, and a data set consisting of real Web user sessions. Having linear complexity with respect to the number of data records, the resulting algorithms are considerably faster than traditional Flock-based clustering (which has quadratic complexity). Moreover, our experiments demonstrate that scalability was gained without sacrificing quality. To address the challenge of adapting to dynamic data, we developed a dynamic clustering algorithm that can handle the following dynamic properties of online usage data: (1) New data records can be added at any time (example: a new user is added on the site); (2) Existing data records can be removed at any time. For example, an existing user of the site, who no longer subscribes to a service, or who is terminated because of violating policies; (3) New parts of existing records can arrive at any time or old parts of the existing data record can change. The user\u27s record can change as a result of additional activity such as purchasing new products, returning a product, rating new products, or modifying the existing rating of a product. We tested our dynamic clustering algorithm on synthetic dynamic data, and on a data set consisting of real online user ratings for movies. Our algorithm was shown to handle the dynamic nature of data without sacrificing quality compared to a traditional Flock-based clustering algorithm that is re-run from scratch with each change in the data. To support reducing online information overload, we developed a Flock-based recommender system to predict the interests of users, in particular focusing on collaborative filtering or social recommender systems. Our Flock-based recommender algorithm (FlockRecom) iteratively adjusts the position and speed of dynamic flocks of agents, such that each agent represents a user, on a visualization panel. Then it generates the top-n recommendations for a user based on the ratings of the users that are represented by its neighboring agents. Our recommendation system was tested on a real data set consisting of online user ratings for a set of jokes, and compared to traditional user-based Collaborative Filtering (CF). Our results demonstrated that our recommender system starts performing at the same level of quality as traditional CF, and then, with more iterations for exploration, surpasses CF\u27s recommendation quality, in terms of precision and recall. Another unique advantage of our recommendation system compared to traditional CF is its ability to generate more variety or diversity in the set of recommended items. Our contributions advance the state of the art in Flock-based 81 for clustering and making predictions in dynamic Web usage data, and therefore have an impact on improving the quality of online services

USER CONTROLLABILITY IN A HYBRID RECOMMENDER SYSTEM

Since the introduction of Tapestry in 1990, research on recommender systems has traditionally focused on the development of algorithms whose goal is to increase the accuracy of predicting users’ taste based on historical data. In the last decade, this research has diversified, with human factors being one area that has received increased attention. Users’ characteristics, such as trusting propensity and interest in a domain, or systems’ characteristics, such as explainability and transparency, have been shown to have an effect on improving the user experience with a recommender. This dissertation investigates on the role of controllability and user characteristics upon the engagement and experience of users of a hybrid recommender system. A hybrid recommender is a system that integrates the results of different algorithms to produce a single set of recommendations. This research examines whether allowing the user to control the process of fusing or integrating different algorithms (i.e., different sources of relevance) results in increased engagement and a better user experience. The essential contribution of this dissertation is an extensive study of controllability in a hybrid fusion scenario. In particular, the introduction of an interactive Venn diagram visualization, combined with sliders explored in a previous work, can provide an efficient visual paradigm for information filtering with a hybrid recommender that fuses different prospects of relevance with overlapping recommended items. This dissertation also provides a three-fold evaluation of the user experience: objective metrics, subjective user perception, and behavioral measures