Semantic Web meets Web 2.0 (and vice versa): The Value of the Mundane for the Semantic Web

Web 2.0, not the Semantic Web, has become the face of “the next generation Web” among the tech-literate set, and even among many in the various research communities involved in the Web. Perceptions in these communities of what the Semantic Web is (and who is involved in it) are often misinformed if not misguided. In this paper we identify opportunities for Semantic Web activities to connect with the Web 2.0 community; we explore why this connection is of significant benefit to both groups, and identify how these connections open valuable research opportunities “in the real” for the Semantic Web effort

Collaborative recommendations with content-based filters for cultural activities via a scalable event distribution platform

Nowadays, most people have limited leisure time and the offer of (cultural) activities to spend this time is enormous. Consequently, picking the most appropriate events becomes increasingly difficult for end-users. This complexity of choice reinforces the necessity of filtering systems that assist users in finding and selecting relevant events. Whereas traditional filtering tools enable e.g. the use of keyword-based or filtered searches, innovative recommender systems draw on user ratings, preferences, and metadata describing the events. Existing collaborative recommendation techniques, developed for suggesting web-shop products or audio-visual content, have difficulties with sparse rating data and can not cope at all with event-specific restrictions like availability, time, and location. Moreover, aggregating, enriching, and distributing these events are additional requisites for an optimal communication channel. In this paper, we propose a highly-scalable event recommendation platform which considers event-specific characteristics. Personal suggestions are generated by an advanced collaborative filtering algorithm, which is more robust on sparse data by extending user profiles with presumable future consumptions. The events, which are described using an RDF/OWL representation of the EventsML-G2 standard, are categorized and enriched via smart indexing and open linked data sets. This metadata model enables additional content-based filters, which consider event-specific characteristics, on the recommendation list. The integration of these different functionalities is realized by a scalable and extendable bus architecture. Finally, focus group conversations were organized with external experts, cultural mediators, and potential end-users to evaluate the event distribution platform and investigate the possible added value of recommendations for cultural participation

Text Analytics for Android Project

Most advanced text analytics and text mining tasks include text classification, text clustering, building ontology, concept/entity extraction, summarization, deriving patterns within the structured data, production of granular taxonomies, sentiment and emotion analysis, document summarization, entity relation modelling, interpretation of the output. Already existing text analytics and text mining cannot develop text material alternatives (perform a multivariant design), perform multiple criteria analysis, automatically select the most effective variant according to different aspects (citation index of papers (Scopus, ScienceDirect, Google Scholar) and authors (Scopus, ScienceDirect, Google Scholar), Top 25 papers, impact factor of journals, supporting phrases, document name and contents, density of keywords), calculate utility degree and market value. However, the Text Analytics for Android Project can perform the aforementioned functions. To the best of the knowledge herein, these functions have not been previously implemented; thus this is the first attempt to do so. The Text Analytics for Android Project is briefly described in this article

Exploring quantitative modelling of semantic factors for content marketing

Developments in business analytics as well as an increased availability of data has allowed digital marketers to better understand and capitalize on consumer behavior to maximize the engagement with marketing materials. However, because most previous studies in this field have focused on consumer behavior theory, they have been largely limited in scope due to small datasets and reliance on human-labeled data. This study aims to explore the potential of using a machine-learning language model to generate vector embeddings, representing the semantics in text, to model engagement in a quantitative way. By clustering the semantic vector embeddings, the study was able to generate datasets on different topics, on which regression models were estimated to gauge the impact of the represented variables. Many of the parameters in the models were shown to be significant, implying both explanatory potential in text semantics, as well as the presented methods’ ability to model these. This expands on theories in the literature regarding how semantic factors affect consumer perception, as well as highlighting that text semantics contains information that can help inform marketing decision-making. The paper contributes a methodology that can allow academics and marketers alike to model these semantics and thus gain insights relating to how topics and language affect consumer engagement. Further investigation into similar methods might allow digital marketers to improve their understanding how different consumers perceive and engage with their marketing content

CHORUS Deliverable 2.2: Second report - identification of multi-disciplinary key issues for gap analysis toward EU multimedia search engines roadmap

After addressing the state-of-the-art during the first year of Chorus and establishing the existing landscape in multimedia search engines, we have identified and analyzed gaps within European research effort during our second year. In this period we focused on three directions, notably technological issues, user-centred issues and use-cases and socio- economic and legal aspects. These were assessed by two central studies: firstly, a concerted vision of functional breakdown of generic multimedia search engine, and secondly, a representative use-cases descriptions with the related discussion on requirement for technological challenges. Both studies have been carried out in cooperation and consultation with the community at large through EC concertation meetings (multimedia search engines cluster), several meetings with our Think-Tank, presentations in international conferences, and surveys addressed to EU projects coordinators as well as National initiatives coordinators. Based on the obtained feedback we identified two types of gaps, namely core technological gaps that involve research challenges, and “enablers”, which are not necessarily technical research challenges, but have impact on innovation progress. New socio-economic trends are presented as well as emerging legal challenges

An Introduction to Social Semantic Web Mining & Big Data Analytics for Political Attitudes and Mentalities Research

The social web has become a major repository of social and behavioral data that is of exceptional interest to the social science and humanities research community. Computer science has only recently developed various technologies and techniques that allow for harvesting, organizing and analyzing such data and provide knowledge and insights into the structure and behavior or people on-line. Some of these techniques include social web mining, conceptual and social network analysis and modeling, tag clouds, topic maps, folksonomies, complex network visualizations, modeling of processes on networks, agent based models of social network emergence, speech recognition, computer vision, natural language processing, opinion mining and sentiment analysis, recommender systems, user profiling and semantic wikis. All of these techniques are briefly introduced, example studies are given and ideas as well as possible directions in the field of political attitudes and mentalities are given. In the end challenges for future studies are discussed