Incorporating Clicks, Attention and Satisfaction into a Search Engine Result Page Evaluation Model

Modern search engine result pages often provide immediate value to users and organize information in such a way that it is easy to navigate. The core ranking function contributes to this and so do result snippets, smart organization of result blocks and extensive use of one-box answers or side panels. While they are useful to the user and help search engines to stand out, such features present two big challenges for evaluation. First, the presence of such elements on a search engine result page (SERP) may lead to the absence of clicks, which is, however, not related to dissatisfaction, so-called "good abandonments." Second, the non-linear layout and visual difference of SERP items may lead to non-trivial patterns of user attention, which is not captured by existing evaluation metrics. In this paper we propose a model of user behavior on a SERP that jointly captures click behavior, user attention and satisfaction, the CAS model, and demonstrate that it gives more accurate predictions of user actions and self-reported satisfaction than existing models based on clicks alone. We use the CAS model to build a novel evaluation metric that can be applied to non-linear SERP layouts and that can account for the utility that users obtain directly on a SERP. We demonstrate that this metric shows better agreement with user-reported satisfaction than conventional evaluation metrics.Comment: CIKM2016, Proceedings of the 25th ACM International Conference on Information and Knowledge Management. 201

VirtFogSim: A parallel toolbox for dynamic energy-delay performance testing and optimization of 5G Mobile-Fog-Cloud virtualized platforms

It is expected that the pervasive deployment of multi-tier 5G-supported Mobile-Fog-Cloudtechnological computing platforms will constitute an effective means to support the real-time execution of future Internet applications by resource- and energy-limited mobile devices. Increasing interest in this emerging networking-computing technology demands the optimization and performance evaluation of several parts of the underlying infrastructures. However, field trials are challenging due to their operational costs, and in every case, the obtained results could be difficult to repeat and customize. These emergingMobile-Fog-Cloud ecosystems still lack, indeed, customizable software tools for the performance simulation of their computing-networking building blocks. Motivated by these considerations, in this contribution, we present VirtFogSim. It is aMATLAB-supported software toolbox that allows the dynamic joint optimization and tracking of the energy and delay performance of Mobile-Fog-Cloud systems for the execution of applications described by general Directed Application Graphs (DAGs). In a nutshell, the main peculiar features of the proposed VirtFogSim toolbox are that: (i) it allows the joint dynamic energy-aware optimization of the placement of the application tasks and the allocation of the needed computing-networking resources under hard constraints on acceptable overall execution times, (ii) it allows the repeatable and customizable simulation of the resulting energy-delay performance of the overall system; (iii) it allows the dynamic tracking of the performed resource allocation under time-varying operational environments, as those typically featuring mobile applications; (iv) it is equipped with a user-friendly Graphic User Interface (GUI) that supports a number of graphic formats for data rendering, and (v) itsMATLAB code is optimized for running atop multi-core parallel execution platforms. To check both the actual optimization and scalability capabilities of the VirtFogSim toolbox, a number of experimental setups featuring different use cases and operational environments are simulated, and their performances are compared

A Study of Snippet Length and Informativeness: Behaviour, Performance and User Experience

The design and presentation of a Search Engine Results Page (SERP) has been subject to much research. With many contemporary aspects of the SERP now under scrutiny, work still remains in investigating more traditional SERP components, such as the result summary. Prior studies have examined a variety of different aspects of result summaries, but in this paper we investigate the influence of result summary length on search behaviour, performance and user experience. To this end, we designed and conducted a within-subjects experiment using the TREC AQUAINT news collection with 53 participants. Using Kullback-Leibler distance as a measure of information gain, we examined result summaries of different lengths and selected four conditions where the change in information gain was the greatest: (i) title only; (ii) title plus one snippet; (iii) title plus two snippets; and (iv) title plus four snippets. Findings show that participants broadly preferred longer result summaries, as they were perceived to be more informative. However, their performance in terms of correctly identifying relevant documents was similar across all four conditions. Furthermore, while the participants felt that longer summaries were more informative, empirical observations suggest otherwise; while participants were more likely to click on relevant items given longer summaries, they also were more likely to click on non-relevant items. This shows that longer is not necessarily better, though participants perceived that to be the case - and second, they reveal a positive relationship between the length and informativeness of summaries and their attractiveness (i.e. clickthrough rates). These findings show that there are tensions between perception and performance when designing result summaries that need to be taken into account

Please, talk about it! When hotel popularity boosts preferences

Many consumers post on-line reviews, affecting the average evaluation of products and services. Yet, little is known about the importance of the number of reviews for consumer decision making. We conducted an on-line experiment (n= 168) to assess the joint impact of the average evaluation, a measure of quality, and the number of reviews, a measure of popularity, on hotel preference. The results show that consumers' preference increases with the number of reviews, independently of the average evaluation being high or low. This is not what one would expect from an informational point of view, and review websites fail to take this pattern into account. This novel result is mediated by demographics: young people, and in particular young males, are less affected by popularity, relying more on quality. We suggest the adoption of appropriate ranking mechanisms to fit consumer preferences. © 2014 Elsevier Ltd

Media use during adolescence: the recommendations of the Italian Pediatric Society.

BACKGROUND: The use of media device, such as smartphone and tablet, is currently increasing, especially among the youngest. Adolescents spend more and more time with their smartphones consulting social media, mainly Facebook, Instagram and Twitter because. Adolescents often feel the necessity to use a media device as a means to construct a social identity and express themselves. For some children, smartphone ownership starts even sooner as young as 7 yrs, according to internet safety experts. MATERIAL AND METHODS: We analyzed the evidence on media use and its consequences in adolescence. RESULTS: In literature, smartphones and tablets use may negatively influences the psychophysical development of the adolescent, such as learning, sleep and sigh. Moreover, obesity, distraction, addiction, cyberbullism and Hikikomori phenomena are described in adolescents who use media device too frequently. The Italian Pediatric Society provide action-oriented recommendations for families and clinicians to avoid negative outcomes. CONCLUSIONS: Both parents and clinicians should be aware of the widespread phenomenon of media device use among adolescents and try to avoid psychophysical consequences on the youngest

Characterizing and Predicting Email Deferral Behavior

Email triage involves going through unhandled emails and deciding what to do with them. This familiar process can become increasingly challenging as the number of unhandled email grows. During a triage session, users commonly defer handling emails that they cannot immediately deal with to later. These deferred emails, are often related to tasks that are postponed until the user has more time or the right information to deal with them. In this paper, through qualitative interviews and a large-scale log analysis, we study when and what enterprise email users tend to defer. We found that users are more likely to defer emails when handling them involves replying, reading carefully, or clicking on links and attachments. We also learned that the decision to defer emails depends on many factors such as user's workload and the importance of the sender. Our qualitative results suggested that deferring is very common, and our quantitative log analysis confirms that 12% of triage sessions and 16% of daily active users had at least one deferred email on weekdays. We also discuss several deferral strategies such as marking emails as unread and flagging that are reported by our interviewees, and illustrate how such patterns can be also observed in user logs. Inspired by the characteristics of deferred emails and contextual factors involved in deciding if an email should be deferred, we train a classifier for predicting whether a recently triaged email is actually deferred. Our experimental results suggests that deferral can be classified with modest effectiveness. Overall, our work provides novel insights about how users handle their emails and how deferral can be modeled