27,962 research outputs found

    Networking for Philanthropy: Increasing Volunteer Behavior via Social Networking Sites

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    Social networking sites (SNSs) provide a unique social venue to engage the young generation in philanthropy through their networking capabilities. An integrated model that incorporates social capital into the Theory of Reasoned Action is developed to explain volunteer behavior through social networks. As expected, volunteer behavior was predicted by volunteer intention, which was influenced by attitudes and subjective norms. In addition, social capital, an outcome of the extensive use of SNSs, was as an important driver of users' attitude and subjective norms toward volunteering via SNSs.Advertisin

    Determinants of the intention to use performance-enhancing substances among Portuguese gym users

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    The present study examined the determinants of the intentions to use prohibited performance- enhancing substances (PES) and the hypothesis of gender and PES use influencing Theory of Planned Behavior (TPB) variables. A TPB approach was used. A convenience sample of Portuguese gym users (n = 453) completed an anonymous web-based survey. Variance-based structural equation modeling, multigroup analysis strategy, latent mean analysis approach and one-way ANOVA analysis were used. The findings showed that, at structural level, results support the TPB framework in terms of characterizing and predicting intentions to PES use in the gym users sample, and that subjective norms were the strongest predictor of PES use intentions. Female and male differed in intentions to use PES, subjective norms and beliefs. However, the predictive model in study remains invariable in both groups. Concerning PES use, results showed the existence of a significant difference, regarding all the TPB®s constructs of the PES users and nonusers’ groups, and that the predictive capacity of each predictor was different for each group. Psychological strategies should be based on subjective norms, alongside beliefs and attitudes towards PES use, since these variables influence the intention to use PES in that particular population

    The Role of Attitude and Subjective Norms in Influencing Students’ Purchase Intention to Halal Cosmetics

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    Halal products market is now growing in several countries. Halal concept also affect the purchase intention to buy a product. This research investigated about the role of attitude and subjective norms in influencing students’ purchase intention to halal cosmetics. The data obtained through online questionnaire and using convenience sampling. The samples were drawn from 190 female students in UNAND. The data analyzed by using SmartPLS 3.0. In this research there are three variables; there are two independent variables which are attitude and subjective norms, and the dependent variable which is purchase intention. The findings indicate that attitude and subjective norms have positive influence to purchase intention, and also subjective norms has positive influence to attitude. In this study attitude also become mediating variable between subjective norms and purchase intention

    Pengaruh Rasa Harga Diri dan Kepercayaan Sosial terhadap Sikap Berbagi Pengetahuan yang Dimediasi oleh Norma Subjektif

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    The aim of this study was made to test and analyze whether sense of self-worth and social trust affects attitude toward knowledge sharing which were mediated by subjective norms. The research was conducted by distributing questionnaires to the object of research is an employee of PT PJB head office as much as 115 person. Data analysis technique is used the technique of quantitative analysis by the method of structural equation modeling (SEM). The results showed that sense of self-worth significantly influence the subjective norms and attitude toward knowledge sharing. Social trust significantly influence the subjective norms and attitude toward knowledge sharing. However, subjective norms was not proven as a mediating variable because no significant effect on the attitude toward knowledge sharing.Keywords: sense of self-worth, social trust, subjective norms, attitude toward knowledge sharing

    The Impact of Tax Reform, Subjective Norms, and Social Norms on SME’s Tax Compliance during the Covid-19 Pandemic

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    This study aims to  determine the  direction of  tax reform,   subjective norms  and during social norms on SME tax obligations. The population in this study is SMEs in DKI Jakarta Region during Pandemic Covid-19. Data is collected by distributing questionnaires. Hypothesis testing in this study shows partial taxation reforms and social norms have a positive impact on SME tax obligations, but subjective norms are not related to SME tax obligations. In addition, tax reform variables, subjective norms, and simultaneous social norms are positive for taxpayer compliance. This finding would be useful for DGT for brainstorming references of SME’s policy and tax strategy.  This study aims to determine the direction of tax reform, subjective norms and during social norms on SME tax obligations of  SMEs in DKI Jakarta Region during Pandemic Covid-19 collected by  questionnaires. Result shows partial taxation reforms and social norms have a positive impact on SME tax obligations, but  subjective norms are not related to SME tax obligations. In addition, tax reform , subjective norms, and simultaneous social norms are positive for taxpayer compliance. This finding would be useful for DGT for brainstorming references of SME’s policy and  tax strategy

    Adapting tam and ECT: continuance intention of e-shopping in Saudi Arabia

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    The objective of this study is to clarify the theoretical problem and identify factors that could explain the level of continuance intention of e-shopping in context of Saudi Arabia. The study proposes a revised technology acceptance model that integrates expectation confirmation theory to measure age differences with regard to continuance online shopping intentions. Structural equation model confirms model fit. The research findings confirm that Perceived usefulness, enjoyment, and subjective norms are determinants of online shopping continuance. The structural weights are mostly equivalent between the young and old groups, but the regression path from subjective norms to perceived usefulness is not invariant, with that relationship being stronger for the younger respondents. This research moves beyond online shopping intentions and includes factors affecting online shopping continuance. The model explains 65% of the intention to continue shopping online. The research findings suggest that online strategies cannot ignore either the direct and indirect effects on continuance intentions

    The influences of significant others on attitudes, subjective norms and intentions regarding dietary supplement use among adolescent athletes

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    Dietary supplement use has increased significantly over the past decade. The use of supplements among adolescents seems to be influenced by their beliefs and attitudes. The influence of coaches, parents, and athletic trainers also may he important The purpose of this study was (I) to determine whether attitudes are a better predictor of adolescents' intentions to use dietary supplements than are subjective norms, arid (2) to assess the influence of significant others (coaches, parents, and trainers) on attitudes, subjective norms, and intentions among adolescent athletes. Adolescents (N = 1,626) who were enrolled in grades six through twelve in nine public schools completed a self-report questionnaire that measured attitudes, subjective norms, and intentions regarding dietary supplement use. Results indicated that attitudes were a better predictor of intentions to use dietary supplements than were subjective norms. It was also found that trainers had more influence on the attitudes, subjective norms, and intentions of adolescents regarding supplement use than did parents and coaches. Implications for prevention are addressed

    Effects of Information Sidedness on Young Consumer Attitudes and Subjective Norms toward Fashion Products Made of Fur, Leather, and Wool

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    This study examined how information about fashion products made of animal-based materials might influence consumer attitudes and subjective norms. Based on elaboration likelihood model and theory of reasoned action, eight hypotheses were proposed and tested effects of (a) one-sided positive information; (b) one-sided negative information; and (c) two-sided information about animal-based materials on consumer attitudes and subjective norms toward purchasing fashion products made of fur, leather, and wool. A control group that received information irrelevant to animal-based materials was also used. An experiment employing a between-subjects design was conducted. A randomized multi-group design with four levels of treatment was employed. One-way ANOVA tests and multiple regression analyses were conducted (N = 1,291). One-sided information influenced consumer attitudes and subjective norms in the direction intended, with the exception of attitudes for wool and subjective norms for fur products. Two-sided information had no impact on consumer attitudes and subjective norms, with the exception of wool products
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