818,220 research outputs found

    Destination: Mars

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    This set of lessons is designed to increase students' knowledge, awareness, and curiosity about the process of scientific exploration of Mars. Topics include navigating to Mars, investigating Martian soils and geology, mapping Martian landforms, and searching for signs of life. A video is also available to accompany the lessons. Educational levels: Middle school, High school

    Cyprus' image—a sun and sea destination—as a detrimental factor to seasonal fluctuations. Exploration into motivational factors for holidaying in Cyprus

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    Cyprus is established as a summer destination. To aid the destination in developing its winter season as well, this research uses a qualitative inductive approach to explore the tourists’ current image of the island and their motivations of visiting it. The research indicates that the current image, which essentially portrays Cyprus as a sun-and-sea destination is thought to dissuade tourists from perceiving the island as a year-round destination. Nonetheless, increasing the pull factors of the destination through the development of unique special interest products can help in extending the tourism season as well as broaden its narrow image

    Assessing Destination Competitiveness: An Application to the Hot Springs Tourism Sector

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    This paper proposes a model to identify the factors determining the competitiveness of the hot springs tourism sector, with particular application to Taiwan. The proposed conceptual framework brings together two approaches, namely the theories of industry organization (10) and the resource-based view (RBV). The proposition underlying this framework is that destination competitiveness is achieved by the adoption of policies and strategies aligned with market opportunities, drawing upon the unique or distinctive tourism features offered by the destination. It is proposed that three major influences are evident in the case of hot springs tourism, namely Tourism Destination Resources and Attractors, Tourism Destination Strategies and Tourism Destination Environments. An evaluation is provided of the administration of a three-round Delphi survey, which was intended to validate the determinants of destination competitiveness that were derived from the literature. Drawing upon the results of the pilot study it is concluded that the development of a sector-specific model of destination competitiveness is capable of capturing the nature and characteristics of the hot springs tourism sector

    Destination-Language Proficiency in Cross-National Perspective: A Study of Immigrant Groups in Nine Western Countries

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    Immigrants’ destination-language proficiency has been typically studied from a microperspective in a single country. In this article, the authors examine the role of macrofactors in a cross-national perspective. They argue that three groups of macrolevel factors are important: the country immigrants settle in (“destination” effect), the sending nation (“origin” effect), and the combination between origin and destination (“setting” or “community” effect). The authors propose a design that simultaneously observes multiple origin groups in multiple destinations. They present substantive hypotheses about language proficiency and use them to develop a series of macrolevel indicators. The authors collected and standardized 19 existing immigrant surveys for nine Western countries. Using multilevel techniques, their analyses show that origins, destinations, and settings play a significant role in immigrants’ language proficiency.

    IMPROVING THE DEPENDABILITY OF DESTINATION RECOMMENDATIONS USING INFORMATION ON SOCIAL ASPECTS

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    Prior knowledge of the social aspects of prospective destinations can be very influential in making travel destination decisions, especially in instances where social concerns do exist about specific destinations. In this paper, we describe the implementation of an ontology-enabled Hybrid Destination Recommender System (HDRS) that leverages an ontological description of five specific social attributes of major Nigerian cities, and hybrid architecture of content-based and case-based filtering techniques to generate personalised top-n destination recommendations. An empirical usability test was conducted on the system, which revealed that the dependability of recommendations from Destination Recommender Systems (DRS) could be improved if the semantic representation of social attributes information of destinations is made a factor in the destination recommendation process

    Tourism Destination Branding Complexity

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    Prior to completing a tourism marketing PhD the author spent almost two decades working in the tourism industry, mostly in destination marketing organisations (DMOs). In this paper he laments a significant gap in the literature in the area of tourism destination branding, a field that has only attracted academic attention since the late 1990s. While interest in applications of brand theory to practise in tourism is increasing, there is a paucity of published research with which to guide DMOs. There has been relatively little discussion on the complexity involved in capturing the essence of a multi-attributed destination with a succinct and focused brand position, in a way that is both meaningful to the multiplicity of target audiences of interest to stakeholders and effectively differentiates the destination from competitors. The paper summarises six issues that make the application of branding theory to destinations a complex undertaking
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