An Examination of the Volitional Stages in Consumer Decisions to Avoid Sweatshop Clothing

While much research in ethical consumption has focused on contexts such as food, this research explores ethical consumer decision-making in the context of intention to avoid sweatshop clothing where consumer concern has increased but response from the market remains limited. This research seeks to deepen the theory of planned behaviour with respect to the volitional stages underlying behaviour. The findings of the research support a modified theory of planned behaviour model and also reveal volitional stages from intention to trying and plan which reveal the stages of consumer decision-making to avoid sweatshop clothing. Implications for consumer decision-making are discussed

Influence of store attributes on shopping intentions in factory outlet malls

This paper examines the effect of eight types of consumer decision-making styles and shopping behaviour on future shopping intentions at factory outlet malls. Results indicate that six out of eight decision-making styles are positively related of future shopping intentions. Conclusions drawn from the current study's findings and their implications for consumer decision-making and shopping behaviour are discussed

Consumer Decision Making Styles: A Multi-Country Investigation

Argues that profiling consumer decision-making styles has importance to marketers, advertisers and consumer affairs specialists, but developing an approach to quantify such profiles has been problematic. Reports the application of an instrument known as the consumer style inventory (CSI) to measure these profiles for samples of consumers from Greece, India, New Zealand and the USA. Indicates, from the results, that the instrument seems more applicable to higher income countries than to developing ones. Discusses implications regarding use of the instrument and cross-cultural issues

Consumer decision making in mobile-banking service selection

This paper reports on the findings of a study of 267 consumers on the first order selection criteria within a decision making model that utilizes the Analytic Hierarchy Process (AHP) to evaluate mobile banking service selection. The AHP analysis of the first order selection criteria for the full data sample identified ‘Time Saving’ as the highest ranked factor followed by ‘Control’ then ‘Any Place’ and lastly ‘Cost’. The survey also reports on consumer usage patterns for internet and mobile services as well as exploring their experiences with mobile banking services

Male and Female Buying Decision Making Processes Seen From BlackBerry Messenger Texts

This study observes the male and female buying decision making processes seen from BlackBerry Messenger texts. It focuses on the way of how male and female customers make a buying decision in the online shop via BlackBerry Messenger. The data are analyzed by using the theory of the consumer decision-making process by Lamb, Hair, McDaniel (2003) which includes five stages. I found that the female customers have almost two times total more than male customers in the four stages in consumer decision making process. It means, the male decision-making seems to be rational, fast, and attentive for product quality and its function. However, the female decision-making is more emotional, attentive for product surface or outside appearance, and careful for choosing a product she wants to buy. Overall, I know that gender is an important factor that makes the buying processes between both gender groups different

Analyzing the Influence Among Cultural Factor, Social and Psychlogical with the Customer Buying Decision of Oriflame Product in Manado

Consumer decision in buying products is an important activity in which where all revenues are coming from. The higher degress of product variety is also an influencial aspect in consumer decision for purchasing. The objective of this research is to find out the influence of Cultural, Social and Psychological factors toward consumer decision making for Oriflame product in Manado. This research used the Multiple Regresion Method. The findings showed that the three factors are simultaneously influence toward consumer decision for Oriflame product. Only Social factor has an influence, partially, toward consumer decision, while the Cultural and Psychological needs to increase the quality of cultural and psychological factor, so as to improve the marketing approval to increase the Service Quality for consumer and future sales. Keywords: cultural factor, social factor, psychological factor, customer buying decisio

HUBUNGAN CONSUMER DECISION MAKING STYLE DENGAN POST PURCHASE DISSONANCE PADA REMAJA DI KOTA BANDUNG

Penelitian ini dilakukan untuk melihat korelasi antara consumer decision making style dengan post purchase dissonance pada remaja di kota Bandung. Pendekatan kuantitatif dengan metode korelasi digunakan dalam penelitian ini. Partisipan yang terlibat dalam penelitian ini sebanyak 513 individu usia remaja yang berada pada rentang usia 15-18 tahun. Peneliti menggunakan kuisioner untuk mengumpulkan data yang terdiri dari consumer style inventory (CSI) (Sprolles dan Kendal, 1986) dan cognitive dissonance after purchase (Sweeney, Hausknecht, dan Soutar, 2000). Hasil uji hipotesis menggunakan uji chi square dan uji korelasi pearson dan rasch model. Hasil penelitian ini menunjukan 1) Consumer decision making style tipe perfectionist/high-quality conscious berkorelasi negatif dengan post purchase dissonance hasil (r=-.119), 2) Consumer decision making style tipe brand conscious, price equals quality berkorelasi positif dengan post purchase dissonance (r=.104) 3) Consumer decision making style tipe novelty, fashion conscious berkorelasi positif dengan post purchase dissonance (r=.102). Kata kunci: konsumen, gaya keputusan membeli konsumen, disonansi kognitif pasca pembelian, remaja.----------Abstract: This research was conducted to examine the correlation between consumer decision making style and post purchase dissonance in teenagers. Quantitative approach was used in this research. 513 teenagers aged between 15-28 years old participated in this research. Researcher used questionairre to gather data using consumer style inventory (CSI) (Sprolles dan Kendal, 1986) and cognitive dissonance after purchase (Sweeney, Hausknecht, dan Soutar, 2000). Data analyzed by using chi square, Pearson-Product Moment with Rasch model. This research showed that 1) consumer decision making style perfectionist/high quality negatively correlated with postpurchase dissonance. Consumer decision making style (r=-.119) 2) brand conscious, price equal quality positively correlated with post purchase dissonance and consumer decision making style (r=.104) novelty, fashion conscious positively correlated with post purchase dissonance (r=102) showed that there are correlation between consumer decision making style with post purchase dissonance on tenageers in Bandung

Aging and consumer decision making

Peer Reviewedhttp://deepblue.lib.umich.edu/bitstream/2027.42/90138/1/j.1749-6632.2011.06390.x.pd