Análisis de las producciones mediáticas en Brasil frente a las audiencias infanto-juveniles: una aproximación cuantitativa

Este artículo tiene el propósito de señalar el incumplimiento de la ley de radiodifusión de las emisoras de televisión abierta comercial en Brasil frente a la protección de los derechos de los niños y adolescentes a una producción y programación infantil de contenidos educativos. El consumo de televisión es la actividad principal de ocio de los niños. El 75,4% de la población infanto-juvenil brasileña reconoce la existencia de contenidos inapropiados que ellos no deberían visualizar en la televisión, con el agravante del libre acceso que las nuevas tecnologías les posibilitan a la hora de seleccionar la programación en el aparato de televisión y otros dispositivos. La mayoría de las investigaciones en comunicación sobre recepción y consumo infanto-juvenil de televisión en las últimas décadas concluyen mayoritariamente sobre los efectos negativos del consumo televisivo no seleccionado y no acompañado de referentes adultos, así como sobre los efectos perjudiciales que en el comportamiento de los niños y adolescentes una dieta audiovisual no seleccionada puede llegar a tener. Presentamos los datos de una investigación empírica cuantitativa realizada mediante análisis de contenido en los principales canales de televisión de los Estados de São Paulo, Rio Grande do Sul y Salvador de Bahía en Brasil. Los resultados indican la existencia de una ideología empresarial que marcaría, por encima de cualquier compromiso social, la programación masiva de programas destinados a un público adulto y una insignificante programación y producción de contenidos orientados y/o adecuados a las franjas orientadas al consumo del público infantil

Communication use in the times of the coronavirus. A cross-cultural study

The results of an online cross-cultural survey conducted from mid-March to mid-April 2020 in various countries (N = 789) are presented. The theoretical basis of this work is uses and gratifications theory. This work provides a novel contribution regarding communication use in the context of the coronavirus pandemic. The results indicate that the consumption of information about the coronavirus is structured along four latent dimensions: (a) specialized health information on the Internet, official websites, and obtained through health personnel; (b) through “visual” social media; (c) through “written” social media and face-to-face contacts; and (d) through the mass media. Significant differences are found in all the dimensions of consumption depending on age and country of residence. Furthermore, it is observed that high consumption of information about the coronavirus increases perceived knowledge on the subject, which in return leads to the adoption of preventive measures. The present work provides a first snapshot of communication use in the face of the coronavirus pandemic crisis and provides a portrait of the behavior of communication users in the month immediately after the declaration of the Covid-19 pandemic worldwide. It can be concluded that communication has played a fundamental role in transmitting preventive information in the face of the coronavirus crisis

Habits of use and consumption of smart screens among children from 7 to 9 years old in Spain

Este artículo presenta algunos de los resultados del proyecto de investigación “Niños, Apps, Tablets y Teléfonos Inteligentes de cero a nueve años. Los resultados fueron obtenidos en una encuesta a través de la plataforma Qualtrics —con control de calidad ESOMAR— a 525 niños/as de 7 a 9 años en ciudades de más de 10.000 habitantes y segmentado por CCAA, género, edad y renta familiar percibida. En el artículo, se realiza un análisis específico de variables descriptivas asociadas a género, edad, renta percibida y regiones y se contextualiza el trabajo con un análisis comparativo en España. Una de las conclusiones relevantes del estudio es establecer semejanzas y diferencias entre los patrones detectados en el uso de las pantallas inteligentes en nuestro país. También el abordaje y recomendaciones a la hora de trabajar con niños/as de edad temprana. Se concluye con recomendaciones orientadas a desarrollar un “Observatorio de los hábitos de uso y consumo de la infancia y adolescencia en las pantallas inteligentes”.This article presents some of the results of the research project “Children, Apps, Tablets and Smartphones of Zero to Nine-year old Children”. The results were obtained in a survey via the Qualtrics platform - with ESOMAR quality control – of 525 children from 7 to 9 years old in cities with more than 10,000 inhabitants, and segmented by Autonomous Communities, gender, age and household income. A specific analysis of descriptive variables associated with gender, age, household income and regions was conducted. The project was contextualised by means of a comparative analysis in Spain. A major conclusion highlights confirmation of the similarities and differences between the patterns detected in the use of smart screens in our country. In addition, some suggestions for improving the methodology when researchers work with early age children are presented. Finally, recommendations intended to develop an “Observatory of the habits of use and consumption of smart screens by children and adolescents” is described

Predicting wellbeing in children’s use of smart screen devices

This study presents an explanatory Ordinary Linear Regression Model for predicting wellbeing in the use of smart screen devices among children and youngsters in Spain, using a database of microdata for a total of 23,860 national representative households and some 6,106 total cohabiting minors under 15 years of age. The World Health Organization actively recommends children and youngsters to spend less hours in front of smart screen devices and encourages substituting them with more active play and direct socialisation. The main purpose of our research is to study the impact of the use of these devices on mental and physical well-being, sleep pattern, and the potential explanatory effects. To address the analysis, we contrasted the modelisation model proposed with microdata provided in the 2017 version of the National Health Survey in Spain. We performed a series of ordinary least square regression models OLS, obtaining significant information on the effects and risks excessive use of smart screen devices may be inflicting on children and adolescents in Spain. As a main result, we contrasted with the data and the modelisation that those individuals who use these devices more intensively have higher risk of mental health problems, significantly reduced sleeping hours and have a higher chance of suffering physical health problems such as obesit

Comunicación y educación en los museos en el contexto español. La encrucijada comunicativa.

A penetração das tecnologias da informação e comunicação revolucionou o complexo campo dos estudos de público de museus do ponto de vista da comunicação e da educação. Este artigo analisa as tecnologias e suas implicações nos hábitos de comportamento dos visitantes, suas opiniões e avaliações. Atenção é dada à comuni - cação com o público através dos aplicativos, redes sociais e recursos digitais dos espaços museológicos. Há um desinteresse pelos recursos digitais por parte dos visitantes mais jovens. Portanto, é necessário que os museus apostem em linhas educacionais e de comunicação inclusivas que implementem o impacto com o público e também um diálogo ativo com o mesmoThe introduction of information and communication technologies has changed the complex field of museum audience studies from the communication and education perspectives. In this article the technologies and their involvement in the habits of visitors’ behaviors, opinions, and valuations are analyzed. Communication with the audience is analyzed through applications, social media, and digital resources of the museums. Indifference by younger visitors toward digital resources is observed. Therefore, museums need to apply inclusive educational and communicational lines that cause an impact on the audience as well as establish an active dialog with the publicLa penetración de las tecnologías de la información ha revolucionado el complejo campo de los estudios de audiencia de museos desde la perspectiva de la comunicación y la educación. Este artículo analiza las tecnologías y su implicación en los hábitos de comportamiento de los visitantes, sus opiniones y valoraciones. Se presta atención a la comunicación con la audiencia a través de las aplicaciones, redes sociales y recursos digitales de los espacios museísticos. Se constata un desinterés hacia los recursos digitales por parte de los visitantes más jóvenes. Por ello, desde los museos es necesario apostar por líneas educativas y comunicativas inclusivas que implementen el impacto con la audiencia, así como un diálogo activo con el públic

Analysis of the image of immigration in prime time television fiction

This article presents the results of a research study into the image of immigration as presented in television fiction, taking Cultivation Theory as a reference. Content analysis was performed on a representative sample of prime-time fictional programming broadcast in 2010 on six television channels. Results show that immigrant characters are under-represented and their construction is based on negative stereotypes. These results are discussed in relation to the role of television fiction in reducing prejudice

Communication use in the times of the coronavirus. A cross-cultural study // Usos de la comunicación en los tiempos del coronavirus. Un estudio transcultural

We present the results of a cross-cultural online survey carried out from mid-March to mid-April 2020 in different countries (N = 789). The theory of uses and gratifications is the theoretical perspective framework for this research. Our work provides a novel contribution on the uses of communication in the context of the coronavirus pandemic. The results indicate that the consumption of information about coronavirus is structured in four latent dimensions: a) through specialized health information on the Internet, official websites and healthcare professionals; b) through “visual” social media; c) through “written” social media and face-to-face contacts; and, d) through mass media. There exist significant differences depending on age and country of residence in all consumption dimensions. Furthermore, it has been observed that consumption of information about coronavirus increases the perceived knowledge on the topic which, in turn, leads to the adoption of preventive behaviors. This research work is a first radiography of the uses of communication in the face of a coronavirus pandemic crisis, and provides a portrait of the behavior of communication users in the month immediately after the declaration of a global pandemic by Covid-19. We conclude that communication has played a fundamental role in transmitting preventive information to deal with the coronavirus crisis

Habits of Use and Consumption of the Audience of Museums. The Communicative Crossroads Revealed

Esta investigación se centra en los hábitos de uso y consumo digitales de la audiencia en los museos de Castilla y León, teniendo un doble objetivo: primero, conocer la importancia que tienen las Tecnologías de la Información y la Comunicación (TIC) en los museos; y, segundo, estudiar cómo estas tecnologías digitales influyen en el comportamiento de los visitantes. Se ha implementado un contraste de preguntas de investigación mediante una metodología cuantitativa utilizando un cuestionario específico, de 19 preguntas-ítems, y distribuido en entrevistas mediante un T-CAPI (Tablet and Computer Assisted Personal Interview) realizado en los museos. Los resultados nos indican que existe una escasa participación de la audiencia joven en los perfiles sociales, página web y Apps de los museos que conforman la muestra. Los visitantes consideran igualmente que las tecnologías digitales son esenciales para atraer al público y el Smartphone se posiciona como el dispositivo más utilizado durante la visita. En consecuencia, se deduce que la inexistencia de una estrategia planificada de comunicación digital en los museos está motivando que las redes sociales y las páginas web de éstos tengan un escaso impacto en sus públicos.This research focuses on the habits of digital use and consumption of the audience in the museums of the region of Castile and León with a double objective: first, it intends to know the importance of Information and Communication Technology (ICT) in museums; and second, it aims to study how these digital technologies influence behavior. A con-trast of research questions has been implemented using a quantitative methodology using a specific questionnaire of 19 question-items, and it was distributed in interviews through a T-CAPI (Tablet and Computer Assisted Personal Inter-view) conducted in museums. The results indicate that there is a low participation of the young audience in the social profiles, website and Apps of the museums that make up the exhibition. Visitors also consider that digital technologies are essential to attract the public and the Smartphone is positioned as the most used device during the visit. Conse-quently, it follows that the absence of a planned digital communication strategy in museums is motivating social net-works and their websites to have little impact on their audience

Communication studies research within Spanish universities spanning the years 2007 to 2014

This article presents the results of a national research project, MapCom: “The research structure on the social practices of Communication in Spain. Map of projects, groups, lines, objects of study and methods.” (Reference code CSO2013-47933- C4-1P). This project was funded by the Research Excellence Program at the Ministry of Economy and Competitiveness in Spain, spanning the period of 2013 to 2016. We present the results obtained in Area I (Center) using a representative sample of doctoral theses and of all Spanish research projects in the areas of social sciences and humanities whose object of study comprised any socially relevant dimension of the practices of “Communication” between the 1st of January 2007 to the 31st of October 2014, undertaken within Spanish universities. We contextualize by using a comparative analysis of research in social sciences and humanities in Spain. The analysis concludes with the finding of similarities between the objects of study, but also of the differences between the investigations’ objectives when we compare doctoral theses and R&D projects

Experiencia piloto de incorporación de herramientas de streaming a la docencia del Grado en Farmacia

Memoria ID-041. Ayudas de la Universidad de Salamanca para la innovación docente, curso 2018-2019