Impact of globalization processes on place branding

Процессы глобализации не просто оказывают существенное влияние на процесс создания и продвижения брендов территории, но требуют выработки новых технологий геобрендинга. Новые технологии должны позволять увязывать между собой интересы субъектов, действующих на территории, создавать бренд, легко читаемый представителями различных целевых аудиторий, а также корректировать созданный бренд с учетом специфики циркуляции информации в современном мире.The processes of globalization not just have a significant impact on the process of creating and promoting brand place, but they stimulate the development of new technologies of branding. New technology should connect the interests of audiences and create a brand relevant to the representatives of different target audiences

Method For Detecting Shilling Attacks In E-commerce Systems Using Weighted Temporal Rules

The problem of shilling attacks detecting in e-commerce systems is considered. The purpose of such attacks is to artificially change the rating of individual goods or services by users in order to increase their sales. A method for detecting shilling attacks based on a comparison of weighted temporal rules for the processes of selecting objects with explicit and implicit feedback from users is proposed. Implicit dependencies are specified through the purchase of goods and services. Explicit feedback is formed through the ratings of these products. The temporal rules are used to describe hidden relationships between the choices of user groups at two consecutive time intervals. The method includes the construction of temporal rules for explicit and implicit feedback, their comparison, as well as the formation of an ordered subset of temporal rules that capture potential shilling attacks. The method imposes restrictions on the input data on sales and ratings, which must be ordered by time or have timestamps. This method can be used in combination with other approaches to detecting shilling attacks. Integration of approaches allows to refine and supplement the existing attack patterns, taking into account the latest changes in user priorities

Radiation trapping in coherent media

We show that the effective decay rate of Zeeman coherence, generated in a Rb87 vapor by linearly polarized laser light, increases significantly with the atomic density. We explain this phenomenon as the result of radiation trapping. Our study shows that radiation trapping must be taken into account to fully understand many electromagnetically induced transparency experiments with optically thick media

Main elements of territorial brand

Territorial brand is territorial identity, which is expressed in ideas, images and reflected in the image of the place. Territorial identity is symbolic capital of the territory. The image of the area is a combination of concepts that exist in the public consciousness.Территориальный бренд - это территориальная идентичность, которая системно выражена в идеях, образах и отражена в имидже территории. Территориальная идентичность – символический капитал территории. Имидж территории можно определить, как совокупность устойчивых представлений, существующих в общественном сознании

Ludic Transgression of Being in a Postmodern Culture

The subject of this article is games as a form and mode of being considered through the prism of transgression. Contemporary individuals lose themselves in a ludic mode of being, shifting the boundaries of the discourse so that the original meaning is replaced, dissolving in the confluence of multiple positions and ways of existence, thus allowing a person to transgress the law and the foundation without abolishing the traditional norm. Individual transgression becomes a way of satisfying unattainable desires, an act and a form of self-realization and self-presentation

ЄВРОПЕЙСЬКА МОДЕЛЬ КРЕДИТУВАННЯ СУБ’ЄКТІВ МАЛОГО БІЗНЕСУ

In the article investigated the experience of formation, development and operation of small business crediting in the developed countries. Also systematic differences between foreign experience of small businesses crediting based on the determination of the European model of crediting.Studying the experience of a European model of lending to small businesses is important in terms of developing a long-term strategy for developing and supporting small businesses. Much of this experience can be reflected in the legal, organizational and institutional forming of Ukrainian policy related to small business, both at the national level and at the level of each individual region. According to the realities of the Ukrainian economy of these foreign tools that promote small business loans, you can create associations of mutual guarantees and state insurance fund credit risks. Using these tools will allow small businesses receive guarantees from its counterparties to obtain credit in the bank, not to burden the state budget and develop financial risk insurance.В статье проведено исследование опыта становления, развития и функционирования кредитования малого бизнеса в развитых странах. Также систематизированы отличия иностранного опыта кредитования малого бизнеса на основе определения содержания европейской модели кредитования.В статті досліджено досвід розвинутих країн щодо становлення, розвитку та функціонування кредитування малого бізнесу. Також, систематизовано відмінності зарубіжного досвіду кредитування малого бізнесу на основі визначення змістовності європейської моделі кредитування

Observation of polarization quantum noise of laser radiation in Rb vapor cell

We present experimental study of polarization quantum noise of laser radiation passed through optically think vapor of Rb87. We observe a step-like noise spectrum. We discuss various factor which may result in such noise spectrum and prevent observation of squeezing of quantum fluctuations predicted in Matsko et al. PRA 63, 043814 (2001).Comment: 4 pages, 5 figures. Translated from Russian by I. Novikov

Méthodes innovantes d'amélioration de l'agriculture en Ukraine

Ukraine a non seulement un fort potentiel en tant que le pays agricole, mais aussi elle a de grandes perspectives sur les marchés agricoles. Malgré cela, l'agriculture ukrainienne est peu efficace par rapport aux pays agricoles à l'Europe et aux États-Unis. Dans l'agriculture de l'Ukraine prédominent d‘anciennes technologies traditionnelles, et la mise à jour innovante est en mouvement lent, ce qui est la cause majeure de la crise prolongée du secteur agricole. Mais tout de même, il existe déjà des idées novatrices qui changeront l'agriculture de l‘Ukraine