Doctor Who: uma análise de interface do doodle jogável da Google

By using artistic mutations in its logotype, called doodles, Google has been commemorating important events and personalities. Google's mutations started with still images, evolved to increasingly complex interactions, resulting in games. Thus, the native of the digital world has now introduced an approach for interaction with your brand in cyberspace, from the experiences with the user. The article aims to analyze the doodle commemorating Doctor Who's 50th Anniversary, the British TV broadcaster BBC's series, considering principles of interaction design and usability. The path analysis is substantiated by authors such as Preece, Rogers and Sharp, and Nielsen (interaction design and usability); Frutiger, Strunck and Gobé (visual identity), the prospect of watching the changing of the Google brand from interactions with users.Por meio de mutações artísticas de sua marca, denominadas Doodles, a Google vem homenageando eventos importantes e personalidades. As mutações no logotipo tiveram início com imagens estáticas, evoluindo para interações cada vez mais complexas, resultando em jogos. Dessa maneira, a empresa nativa do mundo digital tem introduzido uma abordagem de interação da sua marca no ciberespaço, a partir das experiências com o usuário. O artigo tem como objetivo analisar o doodle comemorativo dos cinquenta anos de Doctor Who/i, série da emissora de TV britânica BBC, considerando princípios do design de interação e da usabilidade. O percurso de análise é fundamentado por autores como Preece, Rogers e Sharp, além de Nielsen (design de interação e usabilidade); Frutiger, Strunck e Gobé (identidade visual), na perspectiva de observar a mutação da marca Google a partir das interações com os usuários

Doodle games: análise da marca mutante jogável da Google

O desenvolvimento de novas configurações dinâmicas nas identidades visuais das empresas, mais conhecidas por mutações de marcas, teve impulso nas plataformas digitais do século XXI. Nesse contexto, um tipo especial de mutação de marca foi introduzido pela Google, empresa que nasceu no ciberespaço e traz elementos de jogos digitais para levar uma experiência lúdica aos seus usuários. Nesse trabalho investigamos a mutação de marcas tomando como base trabalhos de diferentes autores na construção de um modelo de análise. De maneira geral, utilizamos os aportes sobre marca mutante de Kreutz (2005), Felsing (2010) e Nes (2012), acrescentando investigações no contexto de brinquedos com Vygotsky (1984) e Kishimoto (1996) e de jogos digitais por meio de Huizinga (1993) e Salen & Zimmerman (2012). Nosso modelo possibilita classificar as marcas mutantes em quatro categorias de mutação: estática, animada, brinquedo e jogável. Aplicamos o modelo para analisar 12 doodles da Google publicados no ano de 2013 nos quais observamos a existência dos quatro tipos de mutação propostos pelo modelo. Nosso trabalho contribui para o Design enquanto área de conhecimento, mais especificamente no universo do Design da Informação e do Design de Jogos, à medida que introduz o conceito de marca mutante jogável e aponta casos concretos já publicados desse tipo de mutação

Chronic total occlusion percutaneous coronary intervention in Latin America

Objectives To report clinical, angiographic characteristics, outcomes, and predictors of unsuccessful procedures in patients who underwent chronic total occlusion (CTO) percutaneous coronary interventions (PCI) in Latin America. Background CTO PCI has been increasingly performed worldwide, but there is a lack of information in this region. Methods An international multicenter registry was developed to collect data on CTO PCI performed in centers in Latin America. Patient, angiographic, procedural and outcome data were evaluated. Predictors of unsuccessful procedures were assessed by multivariable analysis. Results We have included data related to 1,040 CTO PCIs performed in seven countries in Latin America (Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, and Puerto Rico). The mean age was 64 +/- 10 years, and CTO PCI was performed mainly for angina control (81%) or treatment of a large ischemic area (30%). Overall technical success rate was 82.5%, and it was achieved with antegrade wire escalation in 81%, antegrade dissection/re-entry in 8% and with retrograde techniques in 11% of the successful procedures. Multivariable analysis identified moderate/severe calcification, a blunt proximal cap and a previous attempt as independent predictors of unsuccessful procedures. In-hospital major adverse cardiovascular events (MACE) occurred in 3.1% of the cases, death in 1% and cardiac tamponade in 0.9% Conclusions CTO PCI in Latin America has been performed mainly for ischemia relief. Procedures were associated with a success rate above 80% and low incidence of MACE. Predictors of unsuccessful procedures were similar to those previously reported in the literature.Brazilian Society of Interventional Cardiolog

V diretriz da Sociedade Brasileira de Cardiologia sobre tratamento do infarto agudo do miocárdio com supradesnível do segmento ST

Resumo não disponíve

V diretriz da Sociedade Brasileira de Cardiologia sobre tratamento do infarto agudo do miocárdio com supradesnível do segmento ST

Resumo não disponíve

Núcleos de Ensino da Unesp: artigos 2008

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq

NEOTROPICAL XENARTHRANS: a data set of occurrence of xenarthran species in the Neotropics

Xenarthrans—anteaters, sloths, and armadillos—have essential functions for ecosystem maintenance, such as insect control and nutrient cycling, playing key roles as ecosystem engineers. Because of habitat loss and fragmentation, hunting pressure, and conflicts with domestic dogs, these species have been threatened locally, regionally, or even across their full distribution ranges. The Neotropics harbor 21 species of armadillos, 10 anteaters, and 6 sloths. Our data set includes the families Chlamyphoridae (13), Dasypodidae (7), Myrmecophagidae (3), Bradypodidae (4), and Megalonychidae (2). We have no occurrence data on Dasypus pilosus (Dasypodidae). Regarding Cyclopedidae, until recently, only one species was recognized, but new genetic studies have revealed that the group is represented by seven species. In this data paper, we compiled a total of 42,528 records of 31 species, represented by occurrence and quantitative data, totaling 24,847 unique georeferenced records. The geographic range is from the southern United States, Mexico, and Caribbean countries at the northern portion of the Neotropics, to the austral distribution in Argentina, Paraguay, Chile, and Uruguay. Regarding anteaters, Myrmecophaga tridactyla has the most records (n = 5,941), and Cyclopes sp. have the fewest (n = 240). The armadillo species with the most data is Dasypus novemcinctus (n = 11,588), and the fewest data are recorded for Calyptophractus retusus (n = 33). With regard to sloth species, Bradypus variegatus has the most records (n = 962), and Bradypus pygmaeus has the fewest (n = 12). Our main objective with Neotropical Xenarthrans is to make occurrence and quantitative data available to facilitate more ecological research, particularly if we integrate the xenarthran data with other data sets of Neotropical Series that will become available very soon (i.e., Neotropical Carnivores, Neotropical Invasive Mammals, and Neotropical Hunters and Dogs). Therefore, studies on trophic cascades, hunting pressure, habitat loss, fragmentation effects, species invasion, and climate change effects will be possible with the Neotropical Xenarthrans data set. Please cite this data paper when using its data in publications. We also request that researchers and teachers inform us of how they are using these data