Estrategias de marca en los vinos de calidad : referencia al caso español

[Resumen]: El sector vitivinícola es maduro y competitivo, lo que obliga a las empresas a buscar soluciones basadas en la diferenciación de la oferta. Una estrategia utilizada para conseguir ventajas competitivas y lograr dicha diferenciación es la creación de marcas fuertes. En el sector vitivinícola español conviven numerosas marcas, pero existe el fenómeno de carencia de marcas sólidas. Además, hay muchas empresas con un volumen de producción pequeño que no disponen de recursos financieros suficientes para realizar políticas de marca. Este trabajo de investigación analiza, bajo el enfoque teórico del valor de marca, la importancia que la denominación de origen y las marcas juegan dentro del sector vitivinícola. El objetivo que pretendemos probar es si la denominación de origen se presenta como una marca colectiva que tendrá tanto más importancia cuanto más pequeño sea el volumen de producción de la empresa y que la creación de marcas fuertes mejora la posición competitiva de la empresa. Para comprobar si se cumple este objetivo hemos realizado una encuesta dirigida a los empresarios de las bodegas de vinos de calidad de las denominaciones de origen más importantes del sector vitivinícola.[Abstract]: The wine sector is mature and competitive, what forces to the companies to look for solutions based on the differentiation strategy. A strategy used to get competitive advantages and to achieve this differentiation is the creation of strong brands. A great number of brands coexist in the Spanish wine sector, but there aren´t strong brands. Furthermore, there are many companies with a small production volume without financial resources to carry out brand management. This investigation work analyzes, under the theoretical focus of the brand equity, the importance that the country of origin and the brands plays inside the wine sector. The objective that we seek to prove is if the country of origin is presented like an collective branding that will have more importance the more small it is the volume of production of the company and that the creation of strong brands improvement the competitive position of the company. To prove this objective we have carried out a survey directed to the managers of the cellars of quality wines of the most important appellations of origin in the wine secto

Non-Abelian Chern-Simons-Higgs vortices with a quartic potential

We have constructed numerically non-Abelian vortices in an SU(2) Chern-Simons-Higgs theory with a quartic Higgs potential. We have analyzed these solutions in detail by means of improved numerical codes and found some unexpected features we did not find when a sixth-order Higgs potential was used. The generic non-Abelian solutions have been generated by using their corresponding Abelian counterparts as initial guess. Typically, the energy of the non-Abelian solutions is lower than that of the corresponding Abelian one (except in certain regions of the parameter space). Regarding the angular momentum, the Abelian solutions possess the maximal value, although there exist non-Abelian solutions which reach that maximal value too. In order to classify the solutions it is useful to consider the non-Abelian solutions with asymptotically vanishing $A_t$ component of the gauge potential, which may be labelled by an integer number $m$. For vortex number $n=3$ and above, we have found uniqueness violation: two different non-Abelian solutions with all the global charges equal. Finally, we have investigated the limit of infinity Higgs self-coupling parameter and found a piecewise Regge-like relation between the energy and the angular momentum.Comment: 9 pages, 13 figure

Are Red Tidal Features Unequivocal Signatures of Major Dry Mergers?

We use a cosmological numerical simulation to study the tidal features produced by a minor merger with an elliptical galaxy. We find that the simulated tidal features are quantitatively similar to the red tidal features, i.e., dry tidal features, recently found in deep images of elliptical galaxies at intermediate redshifts. The minor merger in our simulation does not trigger star formation due to active galactic nuclei heating. Therefore, both the tidal features and the host galaxy are red, i.e. a dry minor merger. The stellar mass of the infalling satellite galaxy is about 10^10 Msun, and the tidal debris reach the surface brightness of mu_R~27 mag arcsec^-2. Thus, we conclude that tidal debris from minor mergers can explain the observed dry tidal features in ellipticals at intermediate redshifts, although other mechanisms (such as major dry mergers) may also be important.Comment: 7 pages, 7 figures, accepted for publication in Ap

The Inefficiency of the Neoclassical Paradigm in the Promotion of Subjective Well-Being and Socioeconomic, and Environmental Sustainability: An Empirical Test for the Spanish Case

[Abstract] The recent literature developed in the field of happiness economics highlights the overvaluation of income and material prosperity as determinants of happiness, and calls into question many of the assumptions of traditional economic theory linked to “rationality” and the “non-satiety” of the consumer. This article aimed to study which factors explain individual subjective well-being, paying special attention to the role of income and the incidence of social variables and focusing on the case of Spain. As a novelty, this research introduces variables such as trust or the perception of justice, among others. Based on the analysis of the European Social Survey and through the estimation of an ordered logit, we find that, in line with the theory of happiness economics, the material aspects do not play a relevant role as explanatory of subjective well-being, unlike social aspects, such as sociability and trust in people (social capital). In addition, our results indicate that in the case of Spain, the most materialistic people are associated with a lower level of happiness. Thus, it seems that the excess of concern for material and economic issues in the pursuit of happiness undermines socioeconomic and environmental sustainability by causing the “wealth destruction effect”

Voltage dip generator for testing wind turbines connected to electrical networks

This paper describes a new voltage dip generator that allows the shape of the time profile of the voltage generated to be configured. The use of this device as a tool to test the fault ride-through capability of wind turbines connected to the electricity grid can provide some remarkable benefits: First, this system offers the possibility of adapting the main features of the time–voltage profile generated (dip depth, dip duration, the ramp slope during the recovery process after clearing fault, etc.) to the specific requirements set forth by the grid operation codes, in accordance with different network electrical systems standards. Second, another remarkable ability of this system is to provide sinusoidal voltage and current wave forms during the overall testing process without the presence of harmonic components. This is made possible by the absence of electronic converters. Finally, the paper includes results and a discussion on the experimental data obtained with the use of a reduced size laboratory prototype that was constructed to validate the operating features of this new device

Combinando Linked Data con servicios geoespaciales

La Web de Linked Data supone un nuevo paradigma que pretende explotar la Web como un espacio global de información. La aplicación de los principios de esta nueva Web a la información geoespacial superará la integración de información tradicional, logrando una articulación semántica de los datos que haga desaparecer los silos de datos presentes en las actuales Infraestructuras de Datos Espaciales. Ante esta propuesta, en este artículo se describe el trabajo desarrollado en el marco de un caso de uso utilizando una parte de los datos del SIGNA. En este caso de uso se ha llevado a cabo un proceso de generación y publicación de los mencionados datos conforme a los principios de Linked Data y estos se combinan con diversos servicios de la IDEE y CartoCiudad para explotar el componente geoespacial

Incremental Fermi Large Area Telescope fourth source catalog

Artículo escrito por un elevado número de autores, solo se referencian el que aparece en primer lugar, el nombre del grupo de colaboración, si le hubiere, y los autores pertenecientes a la UAMWe present an incremental version (4FGL-DR3, for Data Release 3) of the fourth Fermi Large Area Telescope (LAT) catalog of 3-ray sources. Based on the first 12 years of science data in the energy range from 50 MeV to 1 TeV, it contains 6658 sources. The analysis improves on that used for the 4FGL catalog over eight years of data: more sources are fit with curved spectra, we introduce a more robust spectral parameterization for pulsars, and we extend the spectral points to 1 TeV. The spectral parameters, spectral energy distributions, and associations are updated for all sources. Light curves are rebuilt for all sources with 1 yr intervals (not 2 month intervals). Among the 5064 original 4FGL sources, 16 were deleted, 112 are formally below the detection threshold over 12 yr (but are kept in the list), while 74 are newly associated, 10 have an improved association, and seven associations were withdrawn. Pulsars are split explicitly between young and millisecond pulsars. Pulsars and binaries newly detected in LAT sources, as well as more than 100 newly classified blazars, are reported. We add three extended sources and 1607 new point sources, mostly just above the detection threshold, among which eight are considered identified, and 699 have a plausible counterpart at other wavelengths. We discuss the degree-scale residuals to the global sky model and clusters of soft unassociated point sources close to the Galactic plane, which are possibly related to limitations of the interstellar emission model and missing extended source

Observational constraints to boxy/peanut bulge formation time

Boxy/peanut bulges are considered to be part of the same stellar structure as bars and both could be linked through the buckling instability. The Milky Way is our closest example. The goal of this letter is determining if the mass assembly of the different components leaves an imprint in their stellar populations allowing to estimate the time of bar formation and its evolution. To this aim we use integral field spectroscopy to derive the stellar age distributions, SADs, along the bar and disc of NGC 6032. The analysis shows clearly different SADs for the different bar areas. There is an underlying old (>=12 Gyr) stellar population for the whole galaxy. The bulge shows star formation happening at all times. The inner bar structure shows stars of ages older than 6 Gyrs with a deficit of younger populations. The outer bar region presents a SAD similar to that of the disc. To interpret our results, we use a generic numerical simulation of a barred galaxy. Thus, we constrain, for the first time, the epoch of bar formation, the buckling instability period and the posterior growth from disc material. We establish that the bar of NGC 6032 is old, formed around 10 Gyr ago while the buckling phase possibly happened around 8 Gyr ago. All these results point towards bars being long-lasting even in the presence of gas.Comment: Accepted for publication in MNRAS Letter

Resolving galaxies in time and space: II: Uncertainties in the spectral synthesis of datacubes

In a companion paper we have presented many products derived from the application of the spectral synthesis code STARLIGHT to datacubes from the CALIFA survey, including 2D maps of stellar population properties and 1D averages in the temporal and spatial dimensions. Here we evaluate the uncertainties in these products. Uncertainties due to noise and spectral shape calibration errors and to the synthesis method are investigated by means of a suite of simulations based on 1638 CALIFA spectra for NGC 2916, with perturbations amplitudes gauged in terms of the expected errors. A separate study was conducted to assess uncertainties related to the choice of evolutionary synthesis models. We compare results obtained with the Bruzual & Charlot models, a preliminary update of them, and a combination of spectra derived from the Granada and MILES models. About 100k CALIFA spectra are used in this comparison. Noise and shape-related errors at the level expected for CALIFA propagate to 0.10-0.15 dex uncertainties in stellar masses, mean ages and metallicities. Uncertainties in A_V increase from 0.06 mag in the case of random noise to 0.16 mag for shape errors. Higher order products such as SFHs are more uncertain, but still relatively stable. Due to the large number statistics of datacubes, spatial averaging reduces uncertainties while preserving information on the history and structure of stellar populations. Radial profiles of global properties, as well as SFHs averaged over different regions are much more stable than for individual spaxels. Uncertainties related to the choice of base models are larger than those associated with data and method. Differences in mean age, mass and metallicity are ~ 0.15 to 0.25 dex, and 0.1 mag in A_V. Spectral residuals are ~ 1% on average, but with systematic features of up to 4%. The origin of these features is discussed. (Abridged)Comment: A&A, accepte

Influence of temperature on muscle fibre hyperplasia and hypertrophy in larvae of blackspot seabream, Pagellus bogaraveo

The effects of temperature on Pagellus bogaraveo muscle cellularity were investigated, by morphometry, throughout the endogenous feeding stage, testing two rearing temperatures: 14 and 18 degrees C. The following parameters were estimated in transversal body sections at post-opercular and post-anal body levels: the total cross-sectional muscle area, the total number of fibres and the mean cross-sectional fibre area. At hatching, no significant influence of the temperature was observed on the morphometric parameters measured in the white muscle. At mouth opening, an increase in the number of post-opercular white fibres was promoted by the highest temperature. During embryonic development, the red muscle fibre number in the post-anal part of the larvae increased with higher temperature, but it appears that the difference was no longer present at mouth opening. An increase in the fibre area and in the total cross-sectional area of red muscle at the post-anal level was promoted by a 4 degrees C increase in the temperature during the vitelline phase. In conclusion, the axial musculature of blackspot seabream embryos/larvae reacted differently to temperature influence according to the body location, strongly supporting the need to look at and account for different body locations when evaluating muscle cellularity in fish, namely in growth/aquaculture-related studies