Social media marketing (SMM)-tools using in publishing industry in Ukraine: descriptive analysis

In modern conditions of society development, the role and importance of the intellectual capital of the nation are increasing as well as the value of knowledge. The main source of accumulation of knowledge is book output. However, the changes in the world and the postsoviet information space, pushed the publishing industry representatives to talk about getting in a communication vacuum, which affects the positioning of publishing and promoting publishing products in the market. This, in turn, leads to constant loss of communication with readers and buyers. This situation requires search of ways and methods of information disseminating, which should be effective, mass, and at the same time enjoy the high level of trust among people. One of the most effective and most popular of these tools allows you to combine great marketing opportunities and sales process of publishing products is social media

Interference hierarchical, heterarhichnyh and cognitive models of advertising communication (Взаємовплив ієрархічних, гетерархічних та когнітивних моделей рекламної комунікації)

In the article has considered the general features of advertising models of effective communication between sellers and consumers. The author analyzed and explained the different approaches of hierarchical, heterarhichical and cognitive models in advertising communication (У статті подано загальну характеристику моделей вивчення ефективності рекламної комунікації. Головна увага зосереджена на розгляді ієрархічних, гетерархічних та когнітивних моделях та аналізі різних підходів до їх вивчення

КРАУДФАНДИНГОВІ ТЕХНОЛОГІЇ У РОЗВИТКУ НАЦІОНАЛЬНОЇ ТУРИСТИЧНОЇ СИСТЕМИ

The article substantiates the sense of crowdfunding and determines a list of participants of crowdfunding projects. The author has proposed a scheme for implementation of a crowdfunding tourism project, indicating the main stakeholders. The author has substantiated directions of implementation of projects, using crowdfunding in the national tourism system. The author has suggested a “house” of crowdfunding for projects of the national tourism system. The article determines advantages and disadvantages of crowdfunding for the main stakeholders and the society.    В статье обоснована сущность краудфандинга и краудфандинговых технологий, определен круг их участников. Предложено процесс реализации краудфандинга туристического проекта с указанием основных стейкхолдеров. Обоснованы направления реализации проектов с помощью краудфандинга в туристической системе. Предложено «архитектонику» краудфандинга проектов национальной туристической системы. Определены преимущества и недостатки краудфандинга для основных стейкхолдеров и общества.У статті обґрунтовано сутність краудфандингу та краудфандингових технологій, визначено коло їх учасників. Запропоновано процес реалізації краудфандингу туристичного проекту із зазначенням основних стейкхолдерів. Обгрунтовані напрямами реалізації проектів за допомогою краудфандингу в туристичній системі. Запропоновано «архітектоніку» краудфандингу проектів національної туристичної системи. Визначено переваги та недоліки краудфандингу для основних стейкхолдерів та суспільства

Influence of fitness technologies on the student youth’s physical qualities development

El artículo estudia la influencia de las tecnologías modernas de fitness en el nivel de desarrollo de las cualidades físicas de los estudiantes de ambos sexos. 232 estudiantes (88 hombres y 144 mujeres) participaron en la investigación. Se formaron dos grupos experimentales (GE, 47 hombres y 71 mujeres) y dos grupos de control (GC, 41 hombres y 73 mujeres). Los estudiantes de GC participaron en el sistema tradicional de educación física, y los estudiantes de GE en el sistema metódico experimental, basado en los tipos modernos de tecnologías de acondicionamiento físico. Las pruebas de aptitud física de los estudiantes se llevaron a cabo de acuerdo con ejercicios que caracterizan el desarrollo de cualidades físicas. The article studies the influence of modern fitness technologies on the level of development of the physical qualities of students of both sexes. 232 students (88 men and 144 women) participated in the research. Two experimental groups (GE, 47 men and 71 women) and two control groups (GC, 41 men and 73 women) were formed. GC students participated in the traditional physical education system, and GE students in the experimental methodical system, based on modern types of fitness technologies. The physical fitness tests of the students were carried out in accordance with exercises that characterize the development of physical qualities

A theory of thin shells with orbiting constituents

The self-gravitating, spherically symmetric thin shells built of orbiting particles are sstudied. Two new features are found. One is the minimal possible value for an angular momentum of particles, above which elleptic orbits become possible. The second is the coexistence of both the wormhole solutions and the elleptic or hyperbolic orbits for the same values of the parameters (but different initial conditions). Possible applications of these results to astrophysics and quantum black holes are briefly discussed.Comment: 22 pages, Latex, 10 eps figures. CERN preprint no. CERN-TH 2000-16

Proceedings of the third French-Ukrainian workshop on the instrumentation developments for HEP

The reports collected in these proceedings have been presented in the third French-Ukrainian workshop on the instrumentation developments for high-energy physics held at LAL, Orsay on October 15-16. The workshop was conducted in the scope of the IDEATE International Associated Laboratory (LIA). Joint developments between French and Ukrainian laboratories and universities as well as new proposals have been discussed. The main topics of the papers presented in the Proceedings are developments for accelerator and beam monitoring, detector developments, joint developments for large-scale high-energy and astroparticle physics projects, medical applications.Comment: 3rd French-Ukrainian workshop on the instrumentation developments for High Energy Physics, October 15-16, 2015, LAL, Orsay, France, 94 page

Academic performance and mental capacity of cadets engaged in sports during studies

El artículo investiga la influencia de las clases deportivas en el nivel de actividad de estudio y capacidad mental de los cadetes durante el estudio en la institución de educación militar superior (HMEI). 271 cadetes participaron en la investigación. Se formaron un grupo experimental (GC) con cadetes que participaban en deportes (n=63) y un grupo de control (GC) que involucraba a los cadetes que estudiaban de acuerdo con el sistema tradicional de entrenamiento físico (n=208). El rendimiento académico se estimó de acuerdo con los resultados de dominar diferentes disciplinas, capacidad mental, de acuerdo con la prueba de Burdon-Anfimov. Se determina que los cadetes GC tenían mejores indicadores de rendimiento académico y capacidad mental que los cadetes de GC. The article investigates the influence of sports classes on the level of study activity and mental capacity of the cadets during the study at the institution of higher military education (HMEI). 271 cadets participated in the investigation. An experimental group (EG) was formed with cadets participating in sports (n = 63) and a control group (CG) that involved cadets studying according to the traditional physical training system (n = 208). Academic performance was estimated according to the results of mastering different disciplines, mental capacity, according to the Burdon-Anfimov test. It is determined that the EG cadets had better indicators of academic performance and mental ability than the CG cadets

Formation of cadets’ psychological readiness for professional practice during sport activities

The influence of kettlebell lifting training on the level of professionally important psychological qualities of cadets (n=96) of Ukrainian higher military educational institutions is investigated in the article. The reasons affecting the level of cadets’ psychological readiness for competitions are revealed, the principles of the authors’ methodology of the cadets’ psychological readiness formation are illustrated, the influence of the authors’ methodology on the level of cadets’ professionally important psychological qualities is determined. The cadets of the experimental group were discovered to have a higher level of most psychological qualities than the cadets of the control group at the end of experiment. It proves the positive influence of kettlebell lifting training on the formation of cadets’ psychological readiness for professional practice.El artículo investiga la influencia del entrenamiento de leva ntamiento de pesas rusas en el nivel de cualidades psicológicas profesionalmente importantes de los cadetes (n=96) de las instituciones de educación militar superior de Ucrania. Se revelan la s razones que afectan el nivel de preparación psicológica de los cadetes para las competiciones, se ilustran los principios de la metodología de los autores de la formación psicológica de los cadetes, y la influencia de la metodología de los autores en el nivel de las cualidades psicológicas profesionalmente importantes de los cadetes. Se descubrió que los cadetes del grupo experimental tenían un mayor nivel de cualidades psicológicas que los del grupo de control al final del experimento. Se demuestra la influencia positiva del entrenamiento de levantamie nto de pesas rusas en la formación de la preparación psicológica de los cadetes para la práctica profesional