Halal brand and purchase intention of halal processed food in Malaysia: The influence of brand theory and religious commitment / Mahdi Borzooei

Halal is extended beyond religious values into the realm of business and trade and is fast becoming a global brand for both Muslim and non-Muslim consumers. Current international markets need a brand that appeals to global religious consumers and buyers with common values and practices. In response, this research develops a model to investigate implementing brand theory and model, as well as religious commitment on Halal purchase intention. In particular, the mediation effect of consumer-brand relationships is another considerable stream of this study. A quantitative survey methodology using self-administered questionnaires has been adopted to collect data for the proposed constructs in the theoretical model. The target sample of this study includes Muslims and non-Muslims in Malaysia by focusing on three ethnic groups (Malays, Chinese and Indians). Structural equation modeling is used to validate the model. The findings of this thesis largely support the hypothesized relationships proposed in the theoretical model. The results of the study indicate that consumer-brand relationships is a completed mediation variable between brand personality appeal, brand personality, and purchase intention. The results also reveal that although religious commitment has direct influence on consumer-brand relationships, it has no significant effect on purchase intention

Some Epistemic Extensions of G\"odel Fuzzy Logic

In this paper, we introduce some epistemic extensions of G\"odel fuzzy logic whose Kripke-based semantics have fuzzy values for both propositions and accessibility relations such that soundness and completeness hold. We adopt belief as our epistemic operator, then survey some fuzzy implications to justify our semantics for belief is appropriate. We give a fuzzy version of traditional muddy children problem and apply it to show that axioms of positive and negative introspections and Truth are not necessarily valid in our basic epistemic fuzzy models. In the sequel, we propose a derivation system $K_F$ as a fuzzy version of classical epistemic logic $K$. Next, we establish some other epistemic-fuzzy derivation systems $B_F, T_F, B_F^n$ and $T_F^n$ which are extensions of $K_F$, and prove that all of these derivation systems are sound and complete with respect to appropriate classes of Kripke-based models

Classification of Hyper MV -algebras of Order 3

In this paper, we investigated the number of hyper MV -algebrasof order 3. In fact, we prove that there are 33 hyper MV -algebras oforder 3, up to isomorphism

On Hyper Hoop-algebras

In this paper, we apply the hyper structure theory to hoop-algebras and introduce the notion of (quasi) hyper hoop-algebra which is a generalization of hoop-algebra and investigate some related properties. We also introducethe notion of (weak)filters on hyper hoop-algebras, and give several properties of them. Finally, we characterize the (weak) filter generated by a non-empty subset of a hyper hoop-algebra

Ordered Polygroups

In this paper, those polygroups which are partially ordered are introduced and some properties and related results are given

Fundamental hoop-algebras

In this paper, we investigate some results on hoop algebras and hyper hoop-algebras. We construct a hoop and a hyper hoop on any countable set. Then using the notion of the fundamental relation we define the fundamental hoop and we show that any hoop is a fundamental hoop and then we construct a fundamental hoop on any non-empty countable set

On ideal theory of hoops

summary:In this paper, we define and characterize the notions of (implicative, maximal, prime) ideals in hoops. Then we investigate the relation between them and prove that every maximal implicative ideal of a $\vee$-hoop with double negation property is a prime one. Also, we define a congruence relation on hoops by ideals and study the quotient that is made by it. This notion helps us to show that an ideal is maximal if and only if the quotient hoop is a simple MV-algebra. Also, we investigate the relationship between ideals and filters by exploiting the set of complements

Classifications of Hyper Pseudo BCK-algebras of Order 3

In this paper by considering the notion of hyper pseudo BCK-algebra, we classify the set of all non-isomorphic hyper pseudo BCK-algebras of order 3. For this, we define the notion of simple and normalcondition and we characterize the all of hyper pseudo BCK-algebras of order 3 that satisfies these conditions

Rough Set Theory Applied To Hyper BCK-Algebra

The aim of this paper is to introduce the notions of lower and upper approximation of a subset of a hyper BCK-algebra with respect to a hyper BCK-ideal. We give the notion of rough hyper subalgebra and rough hyper BCK-ideal, too, and we investigate their properties