Communications Pattern In Virtual Community To Support Parents Who Have Asd (Autism Spectrum Disorder) Children

Abstract. The complex problems of children with autism make parents need acommunication channel to seek information about autism. Patients with autismrequire special handling and treatment to minimize the symptoms that oftenaccompany patients such as tantrums, mood swings or mood swings quicklyalso stimming. Based on the research, parents of ASD (Autism SpectrumDisorder) children have higher levels of stress compared to parents of otherdisabilities. They need a place to share and ask questions about many thingsabout autism. The presence of a virtual community brings quite positiveimplications for parents of children with autism. Through virtual communities,especially in social media, they can communicate with each other and getinformation about handling children with autism and gaining online socialsupport. One virtual community that is considered worthy of research is the LRDMember SuarAutisme community on Facebook, where the number of membersabove 7 thousand numbers and has a high traffic among its members inexchanging information about the handling of autism.Based on the above description, this study aims to 1) identify patterns ofcommunication and exchange of information regarding the treatment of autismamong parents who have children with ASD that occurs in virtual communitiesand 2) Describe the most needed information for parents who have children withASD in virtual communitiesThe research approach used is qualitative, with the method of virtualethnography. Source of data obtained from the informant with snow ballsampling technique, the parents who have children with ASD and activelyinteract in the virtual community LRD Member SuarAutisme on Facebook. Datacollection procedure will be done through participant observation in virtualcommunity and in-depth interview to informant. The data will be analyzedqualitatively which is then interpreted and presented in the form of a descriptionor narrative to conduct theoretical interpretation and give meaning to the resultof the research

The effect of Indomie advertising on Instagram on purchase decisions (survey on Instagram account @indomie)

Indomie is an instant noodle product brand that has existed since 1971, even this brand has been embedded in people's minds, so it is often found that the Indomie brand is no longer a brand but also a name for instant noodle products. One of the advertisements displayed on Instagram @Indomie is an advertisement about a new variant, namely Indomieghetti Bolognese, which informs about a new variant or innovation of Indomie. This study aims to determine the effect of Indomie Advertising version of Indomieghetti Bolognese on purchasing decisions. The theory used is advertising theory from Kotler and Keller which has informative, persuasive, reminder, and reinforcement dimensions. Then the Purchasing Decision theory from Kotler and Armstrong with the dimensions of need recognition, information search, evaluation of alternatives, purchase decisions, and postpurchase behavior. This research is a quantitative research with survey methods and data collection techniques using qff1uestionnaires. The population of this study is Instagram @Indomie's active followers who commented on the upload of March 15, 2021, as many as 156 followers and the sample used is 61 respondents, which is calculated using the Slovin formula. The sampling technique used in this study was Simple Random Sampling. The results of this study indicate that there is an influence of Indomieghetti Bolognese ads on Instagram on purchasing decisions of 0.601 or 60.1% while the remaining 39.9% is influenced by other variables other than those in this study

PENGARUH VIRAL MARKETING MIXUE TERHADAP KEPUTUSAN PEMBELIAN (Survei Pada Followers Instagram @mixueindonesia)

Media sosial merupakan sebuah media sosial, yang dimana para penggunanya bisa dengan mudah leluasa berpartisipasi untuk berbagi, dan menciptakan beberapa hal seperti meliputi yaitu blog, jejaring sosial, forum, dan juga dunia virtual dan jejaring sosial meruapakan sebuah bentuk untuk media sosial yang paling umum digunakan oleh Masyarakat di seluruh dunia. Tujuan dari penelitian ini adalah untuk mengetahui Viral Marketing, Keputusan Pembelian produk Mixue pada Followers instagram @mixueindonesia, dan untuk mengetahui Pengaruh Viral Marketing Terhadap Keputusan Pembelian pada Followers instagram @mixueindonesia. Teori yang digunakan yaitu konten Instagram meliputi video, iklan, dan konten serta Keputusan Pembelian meliputi kesadaran, bunga, evaluasi, percobaan, dan adopsi. Pendekatan dalam penelitian ini adalah kuantitatif dengan metode survey. Teknik pengumpulan data dilakukan dengan menyebarkan kuisioner yang diberikan kepada 73 responden pada Followers instagram @mixueindonesia. Pengambilan sampel menggunakan teknik slovin. Metode pengambilan kuesioner yang digunakan yaitu simple random sampling. hasil dari penelitian ini menunjukan bahwa Pengaruh Viral Marketing secara keseluruhan responden merespon baik (setuju), serta Pengaruh Viral Marketing Mixue Keputusan Pembelian secara keseluruhan responden merespon baik (setuju) dari semua pernyataan variabel Y di kuisioner penelitian, hasil perhitungan dari data penelitian ini didapat bahwa nilai t-hitung lebih besar 8.357 yang dimana lebih besar dari nilai t-tabel 1,666. Karena t-hitung lebih besar dari t-tabel makan H0 ditolak dan H1 diterima. Dan besarnya Pengaruh Viral Marketing @mixueindonesia berpengaruh sedang atau cukup sebesar 0,496 terhadap Keputusan Pembelian dengan persentase 49,6%, sementara sisanya yaitu 50,4% dipengaruhi oleh faktor lain diluar penelitian

Empathy-based marketing communication as a strategy to win the hearts of consumers during the covid-19 pandemic

The Covid-19 pandemic has affected many sectors including the economy. This situation forces companies to make significant changes in interacting with consumers through marketing communication activities. One of the marketing communication strategies used in pandemic situations is empathy-based marketing communication that promotes common interests and cares for others. This method aims to create a relationship, please help from all parties so that we can get through the difficult times of the pandemic together. Companies that have done this kind of thing include Burger King Indonesia, which carries out empathy-based marketing communications through the official Instagram account @burgerking.id. This study aims to determine the response of the Burger King Indonesia target audience, both user and non-user, regarding their empathy-based marketing communication efforts. This research approach is qualitative with the interview method. The data collection technique was carried out by interviewing 8 BurgerKing target audiences consisting of 4 users and 4 non-users. The results of the study show that the Burger King target audience positively welcomes Burger King's efforts in empathy-based marketing communications. The majority of informants admitted that they were touched by the message conveyed by Burger King. Not only that, they also admitted that Burger King's image was getting better, furthermore there were sources who even had the desire to make purchases and spread the message on their social media

Membangun Reputasi Perusahaan untuk Menjaga Loyalitas Nasabah (Studi Kasus: Panin Dubai Syariah Bank)

The intense competition in the banking world in maintaining reputation-based customer loyalty is very interesting to study. In relation to the Islamic banking industry, efforts to maintain loyalty are carried out in various ways. This research is different from previous research in the context of Islamic banks in that there is an emotional-religious customer segment that has a higher emotional attachment to the reputation of Islamic banks, which creates loyalty. The purpose of this study is to examine how PDSB builds a company's reputation to maintain customer loyalty. This research uses a case study method through a qualitative approach and is descriptive in nature. The results found in this study are that PDSB continuously builds and strengthens the company's reputation covering aspects of Vision and Leadership through the ability to see market opportunities, have strong and excellent leadership, and have a clear vision of what to aim for in the future, Social Responsibility that is realized in the form of social responsibility activities towards social and environmental development, Financial Performance by achieving financial performance achievements, Workplace Environment by creating a good and conducive organizational climate through increasing employee engagement, Product and Services through product innovations and services that have process speed and flexibility while maintaining quality and compliance aspects, as well as Emotional Appeals to maintain customer loyalty

Persuasive Communication Pattern of Public Service Announcement, A Highlight of Cancer Education by Indonesia Government in Television

As one of a non-communicable disease, cancer has become threatening disease for many people in the world. In Indonesia, the prevalence of this disease is increasing from year to year. To reduce the number of cancer patients, Indonesian Government through Ministry of Health has variety of efforts, including communicate to people about the important of having healthy lifestyle so that cancer can be prevented. Communication through education about cancer and healthy lifestyle conducts by several mediums and one of these is through Public Service Announcement (PSA) on television. PSA is needed to raise awareness about cancer among people and give them understanding about how to prevent cancer by implementing a certain lifestyle. It takes proper persuasive communication so that the PSA can perform its function to influence people to change their behavior in a positive way. This persuasive effort becomes interesting to be studied considering persuasive communication is related to various aspects, such as attitude, behavior and knowledge of target audience. In the context of cancer education, persuasive communication is needed to convince people to be more concerned about cancer by implementing a healthy lifestyle so that cancer can be prevented. This study aims to find a pattern of persuasive communication about cancer education in PSA to support behavior change in society. The research was conducted in Cirendeu, Ciputat. Data survey was obtained from the students of the University of Muhammadiyah Jakarta and advertising practitioner who became informants. The research method used is qualitative descriptive, through data collection procedure of FGD and in-depth interview. The data is analyzed qualitatively which is then interpreted and presented in the form of a description or narrative followed by conducted theoretical interpretation to give meaning to the result of the research that has been done. Result of this study was indicate that communication pattern of PSA about cancer education refers to these three important things; first, endorsers, second, message execution approach such as animation, and third longer duration for presenting more detail information. First, informants prefer endorsers who are considered close and familiar with their daily lives. They also had trust with medical workers to endorse cancer prevention. Second, animated version is considered a fairly appealing advertisement message that is easy to understand, keep in mind and able to provide solutions for cancer prevention. The unique, local animal character like “Kancil” brought PSA into energetic and passionate message to the informants. Third, the informants preferred longer version of the PSA since it was more persuasive and detailed for the information

Peran Pendidikan Kewarganegaraan dalam Memerangi Hoaks

Tulisan ini akan membahas mengenai peran Pendidikan Kewarganegaraan dalam memerangi hoaks. Penelitian ini dilakukan mengingat masih banyak masyarakat yang dengan mudah memercayai hoaks, bahkan sampai turut menyebarkannya. Selain itu, banyak juga masyarakat yang tidak acuh terhadap hoaks yang menyebar di masyarakat. Metode penelitian yang digunakan adalah studi literatur, yaitu menelusuri sumber-sumber atau referensi yang relevan dengan penelitian yang dilakukan. Hasil penelitian menunjukkan bahwa masih banyak kasus hoaks di Indonesia yang dengan mudah dipercayai dan turut disebarkan oleh pembaca atau pendengarnya. Untuk meminimalisir kasus hoaks, Pendidikan Kewarganegaraan turut berperan aktif dengan cara menerapkan nilai-nilai yang diajarkan dalam Pendidikan Kewarganegaraan, serta penegakan hukum yang berlaku. Nilai-nilai tersebut diantaranya adalah berpikir kritis dan rasional, bersikap cerdas dalam menanggapi isu-isu, bertanggung jawab, serta memanfaatkan teknologi informasi dan komunikasi sebaik mungkin. &nbsp

Pengembangan Bahan Ajar Mata Kuliah Teori dan Sejarah Sastra dengan Soal Teka-Teki Silang

Pengembangan berikut merupakan penelitian pengembangan bahan ajar yang vital/penting dalam salah satu variabel pada proses kegiatan pembelajaran. Secara khusus penelitian ini bertujuan menghasilkan bahan ajar matakuliah teori dan sejarah sastra dengan soal teka-teki silang bagipeserta didik Bahasa Indonesia untuk pembelajar pada tingkat/semester 1, yang meliputi tentang teori sastra dan kitab-kitab sastra Indonesia dengan variasi latihan/soal teka-teki silang. Penelitian ini merujuk pada model penelitian R&D dengan penerapan tahap Pengembangan Produk, validasi ahli, dan revisi produk. Penelitian ini dianalisis secara kualitatif. Hasil dari penelitian ini berupa masukan, pendapat dan komentar yang dikemukakan oleh beberapa validator ahli materi, bahasa dan desain. Berdasarkan hasil validator beberapa ahli, bahwa pengembangan bahan ajar tersebut layak di implementasikan pada mata kuliah teori dan sejarah sastra

EFEKTIFITAS TUTOR SEBAYA DALAM PEMBELAJARAN TRIGONOMETRI DI IKIP BUDI UTOMO MALANG

Penelitian ini bertujuan untuk mendeskripsikan langkah-langkah pembelajaran Trigonometri dengan metode tutor sebaya yang dapat meningkatkan hasil belajar mahasiswa Program Studi Pendidikan Matematika. Penelitian ini mengambil subjek mahasiswa kelas 2016A di IKIP Budi Utomo Malang yang terdiri dari tiga puluh lima mahasiswa. Peneliti menggunakan pendekatan kualitatif dengan jenis penelitian tindakan kelas (PTK). Kegiatan penelitian ini dilaksanakan dalam tiga siklus, dengan persentase keberhasilan masing-masing siklus adalah 34%, 50% dan 70%. Penelitian ini dilakukan dalam tiga siklus. Setiap siklus terdiri dari tahap perencanaan, pelaksanaan, observasi dan refleksi. Hasil penelitian menunjukkan bahwa langkah-langkah pembelajaran rigonometri dengan metode tutor sebaya dapat meningkatkan hasil belajar mahasiswa Program Studi Pendidikan Matematika angkatan 2016A IKIP Budi Utomo Malang