Linking Market Orientation To Strategy Through Segmentation Complexity

Relying on the cultural view of market orientation, we introduce segmentation complexity as a key mediator between market orientation (i.e., customer orientation and competitor orientation) and the strategies of differentiation, cost leadership, and innovation.  Customer orientation is positively related to segmentation complexity, differentiation, and innovation, and negatively to cost leadership.  Competitor orientation is positively related to all of these strategies.  The indirect effects of both customer and competitor orientation are mediated through segmentation complexity, which is positively related to differentiation and innovation, and negatively to cost leadership

Motives For Purchasing Artwork, Collectibles And Antiques

Art is disaggregated into tangible and intangible offerings. Intangible art is one-time experiences of aesthetical and nostalgic products with no post-consumption exchange value. Tangible art preserves post-consumption exchange value. While psychographics of the consumers of intangible art are well-established, consumers of tangible art are under-researched. This research identifies and measures 16 different motives that underlie the purchase of artwork, collectibles and antiques. Heavy-consumers are found to score significantly higher than light-consumers on 8 of these motives: expected price fairness (economic); social acceptability and group identification (normative); aesthetics, pleasure and immersion (hedonic); culture (intellectual); and harmony. Findings are discussed and implications and limitations are also included

STUDENT COURSE PERCEPTIONS: A PERCEIVED-EASE-OF-USE--PERCEIVED-USEFULNESS FRAMEWORK

This study focuses on students\u27 perceptions about a hybrid marketing course, delivered in independent face-to- face and online formats, at a southwestern U.S. university. Based on the Perceived-Ease-of-Use (PEOU) -- Perceived Usefulness (PU) framework, it examines the associations of PEOU and PU with each of two constructs viz., Comparative Evaluation and Communication with the Instructor. The research throws light on hitherto unexplored dimensions of students\u27 course and teacher perceptions. In addition, from a marketing perspective, educators can utilize the findings to make their instruction more effective for their customers. Finally, data analyses supporting the hypotheses, academic and research implications as well as ideas for future directions are presented

4D printing technology in medical engineering: a narrative review

The addition of the time dimension to three-dimensional (3D) printing has introduced four-dimensional (4D) printing technology, which has gained considerable attention in different fields such as medical, art, and engineering. Nowadays, bioscience has introduced some ideas which can be fulfilled by 4D printing. Blending time with variations caused by the situation has many beneficial aspects such as perceptibility and adaptability. Since 4D printing can create a dynamic structure with stimuli-responsive materials, the applications of smart materials, stimulus, and 3D printing are the effective criteria in 4D printing technology. Smart materials with their flexible properties can reshape, recolor, or change function under the effect of the internal or exterior stimuli. Thus, an attractive prospect in the medical field is the integration of the 4D printing approach along with smart materials. This research aims to show the most recent applications of 4D printing technology and smart materials in medical engineering which can show better prospective of 4D printing applications in the future. Also, it describes smart medical implants, tissue engineering, and bioprinting and how they are being used for the 4D printing approach in medical engineering applications. In this regard, a particular emphasis is dedicated to the latest progress in the innovation and development of stimuli-responsive materials that are activated and respond over time to physical, chemical, and biological stimuli and their exploitation through 3D printing methods to fabrication 4D printing smart parts such as intelligent tissue-engineered scaffolds, smart orthopedic implants, and targeted drug delivery systems. On the other hand, major challenges in this technology are explained along with some suggestions for future works to address existing limitations. It is worth noting that despite significant research that has been carried out into 4D printing, it might be more valuable if some investigation is done into 4D bio-printing applications and how this approach will be developed

Sustainable Robots 4D Printing

Nature frequently serves as an inspiration for modern robotics innovations that emphasize secure human–machine interaction. However, the advantages of increased automation and digital technology integration conflict with the global environmental objectives. Accordingly, biodegradable soft robots have been proposed for a range of intelligent applications. Biodegradability provides soft robotics with an extraordinary functional advantage for operations involving intelligent shape transformation in response to external stimuli such as heat, pH, and light. Soft robot fabrication using conventional manufacturing techniques is inflexible, time-consuming, and labor-intensive. Recent advances in 3D and 4D printing of soft materials and multi-materials have become the key to enabling the direct manufacture of soft robotics with complex designs and functions. This review comprises a detailed survey of 3D and 4D printing advances in biodegradable soft sensors and actuators (BSSA), which serve as the most prominent parts of each robotic system. In addition, a concise overview of biodegradable materials for the fabrication of 3D-printed flexible devices with medical along with industrial applications is provided. A complete summary of current additive manufacturing techniques for BSSA is discussed in depth. Moreover, the concept of biodegradable 4D-printed soft actuators and sensors and biohybrid soft robots is reviewed

A Review on Additive/Subtractive Hybrid Manufacturing of Directed Energy Deposition (DED) Process

Additive manufacturing (AM) processes are reliable techniques to build highly complex metallic parts. Direct energy deposition (DED) is one of the most common technologies to 3D print metal alloys. Despite a wide range of literatures that have been discussed the ability of DED in metal printing, weak binding, poor accuracy, and rough surface still exist in final products. Thus, limitations in 3D printing of metal powder and wire indicate post-processing techniques required to achieve high quality in both mechanical properties and surface quality. Therefore, hybrid manufacturing (HM), specifically additive/subtractive hybrid manufacturing (ASHM) of DED has been proposed to enhance product quality. ASHM is a capable process that is combining two technologies with 3-axis or multi-axis machines. Different methods have been suggested to increase the accuracy of machines to find better quality and microstructure. In contrast, drawbacks in ASHM still exist such as limitations in existing reliable materials and poor accuracy in machine coordination to avoid collision in the multi-axes machine. It should be noted that there is no review work with focus on both DED and ASHM of DED. Thus, in this review work, a unique study of DED in comparison to ASHM as well as novel techniques are discussed towards the objective of showing the capabilities of each process and the benefits of using them for different applications. Finally, new gaps are discussed in ASHM to enhance the layer bonding and surface quality with the processes’ effects on microstructures and performance

Additively Manufactured Multi-Morphology Bone-like Porous Scaffolds: Experiments and Micro-Computed Tomography-Finite Element Modeling Approaches

Tissue engineering, whose aim is to repair or replace damaged tissues by combining the principle of biomaterials and cell transplantation, is one of the most important and interdisciplinary fields of regenerative medicine. Despite remarkable progress, there are still some limitations in the tissue engineering field, among which designing and manufacturing suitable scaffolds. With the advent of additive manufacturing (AM), a breakthrough happened in the production of complex geometries. In this vein, AM has enhanced the field of bioprinting in generating biomimicking organs or artificial tissues possessing the required porous graded structure. In this study, triply periodic minimal surface structures, suitable to manufacture scaffolds mimicking bone’s heterogeneous nature, have been studied experimentally and numerically; the influence of the printing direction and printing material has been investigated. Various multi-morphology scaffolds, including gyroid, diamond, and I-WP, with different transitional zone, have been 3D printed and tested under compression; further, a micro-computed tomography (μCT) analysis has been employed to obtain the real geometry of printed scaffolds. Finite element analyses have been also performed and compared with experimental results. Finally, the scaffolds’ behavior under complex loading has been investigated based on the combination of μCT and finite element modeling

3D Printing of a Photo-thermal Self-folding Actuator

The demand for rapid and accurate fabrication of light-weight, biocompatible, and soft actuators in soft robotics has perused researchers to design and fabricate such products by rapid manufacturing techniques. The self-folding origami structure is a type of soft actuator that has applications in micro electro mechanical systems, soft electronics, and biomedical devices. 3-dimentional (3D) printing is a current manufacturing process that can be used for fabrication of involute soft self-folding products by means of shape memory polymer materials. This paper presents, for the first time, a method for developing a photo thermal self-folding soft actuator using a 3D bioplotter. Easily accessible and inexpensive pre-strained polystyrene is opted for the backbone of actuator. The polystyrene film (PS) is then structured in a hand shape gripper. Chitosan hydrogel and carbon black ink were combined for printing active hinges on the hand gripper. Various active hinges with different widths and thicknesses were printed on the hand gripper using the 3D bioplotter. An infra-red (IR) heating lamp was placed at a reasonable distance to emit IR light uniformly on the hand gripper. The temperature distribution on the hand gripper was observed using a thermographic camera and the bending angles of the samples were recorded by a video camera. It was observed that the bending angles of the hand fingers depend on factors such as the intensity of the heat flux generated by the IR light intensity, distance, onset temperature, geometry of the fingers such as width and thickness, and area of the hinges

Bioinspired pattern-driven single-material 4D printing for self-morphing actuators

Four-dimensional (4D) printing of shape memory polymers is a leading research field due to the possibilities allowed by using these materials. The strain difference in the structures that is caused by the different stiffness profiles can be used to influence the shape-memory effect in the actuators. In this study, the influence of patterns on the strain is tested in polylactic acid (PLA) actuators using patterns made of different shapes. Five bioinspired geometrical shapes, namely, circles, squares, hexagons, rhombuses, and triangles, are used in the three-dimensional (3D) printing of the actuators. The use of shapes of different sizes along with combinations of different patterns in the PLA actuators is carried out to develop 40 actuators with different designs. The effects of the patterns and their characteristics are analysed and compared. The self-bending angles of the actuators range from 6.19° to 30.86°, depending on the patterns and arrangement used. To demonstrate the feasibility of utilizing the proposed designs in practical applications, a hand-like shaped gripper is developed. The results show that the gripper can grip objects with uniform and non-uniform cross-sections. The developed gripper demonstrates that the proposed concept can be implemented in various applications, including self-morphing structures and soft robotics