266 research outputs found
Die Rolle der Internet Service Provider im deutschen und US-amerikanischen Recht - Verantwortlichkeit und Privilegierung fĂĽr Urheberrechtsverletzungen im Internet
Die Dissertation befasst sich mit der Verantwortlichkeit und der Haftungsprivilegierung von Internet Service Providern (ISP) fĂĽr Urheberrechtsverletzungen Dritter im deutschen und US-amerikanischen Recht. Internet Service Provider (das sind Host-Provider, Cache-Provider, Access-Provider sowie Suchmaschinen-Anbieter bzw. sonstige Linksetzende) nehmen eine wichtige Rolle im Internet ein. In Deutschland sehen sich die ISP jedoch trotz gesetzlicher Haftungsprivilegien erheblichen Rechtsunsicherheiten ausgesetzt.
Der Dissertation liegt die Hypothese zugrunde, dass durch die Ausweitung der Verantwortlichkeit der ISP durch die Rechtsprechung die gesetzlich stipulierte Haftungsprivilegierung faktisch entwertet wird. Insbesondere stehen die Nichtanwendung der Privilegien auf Unterlassungsansprüche sowie die im Rahmen der Störerhaftung begründeten Prüfpflichten der Intention des Gesetzgebers (auch auf europäischer Ebene) entgegen.
Eine gerechte Balance der Interessen der Akteure durch die Rechtsprechung wurde nicht erreicht.
Die gesetzliche Ausgestaltung der US-amerikanischen Privilegierung verspricht hingegen eine den Interessen der ISP gerechtere Lösung. Auch die Rechtsanwendung der US-amerikanischen Gerichte liegt hiermit auf einer Linie
The Impact of Social Media Marketing on Beauty Clinic Brand Equity: the Case of Zap Manado
Purpose: Setting the context of exploration in beauty clinic industry, the present study aims to examine the influence of SMM on the four dimensions of brand equity: brand awareness, brand association, perceived quality, and brand loyalty.
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Theoretical framework: Â The scholarly community is witnessing a marked increase in interest regarding the impact of social media marketing (SMM) on brands. However, despite this trend, the literature concerning the effects of SMM on beauty clinic brands remains scant.
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Design/methodology/approach: A cross-sectional survey, facilitated through self-administered online methods, was executed among a sample of customers who had availed themselves of the beauty treatment services provided by the Zap beauty clinic within the past annum. The data gathered was subjected to analysis via the utilization of Structural Equation Modelling (SEM) techniques, utilizing the software platforms SPSS and SmartPLS.
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Findings: Â The results indicate that SMM exerts a positive and significant impact on brand awareness, brand association, perceived quality, and brand loyalty.
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Research, Practical & Social implications: The findings of this investigation are anticipated to provide valuable understandings into the effectiveness of SMM on brand equity within the beauty industry which can improve marketing and branding strategies and building competitive advantage.
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Originality/value: Â This study is an original attempt to propose and test a theoretical framework, explaining the relationships among SMM on the four dimensions of brand equity: brand awareness, brand association, perceived quality, and brand loyalty in the beauty clinic context
Forschungsbericht Nr. 2006-01, Februar 2006
Dieser Beitrag präsentiert die Ergebnisse einer empirischen UnterÂsuchung zum Stand des Qualitätsmanagements (QM) bei deutschen Firmen aus der UnterÂnehmensÂberatungsÂbranche. Befragt wurden 30 Unternehmen verschiedener Größe und Aufgabenschwerpunkte. Unter BerĂĽcksichtigung der relativ kleinen Stichprobe wurde auf formale statistische Hypothesentests zum jetzigen Zeitpunkt verzichtet. Dennoch lassen die Ergebnisse erste vorläufige Schlussfolgerungen zu. Es ist zu berĂĽcksichtigen, dass in der Beratungsbranche in den vergangenen Jahren ein Wechsel von einem Verkäufer- zu einem Käufermarkt stattgefunden hat. Die Ergebnisse weisen darauf hin, dass groĂźe Beratungsfirmen heute praktisch geÂzwungen sind, ein umfangreiches und formal gut dokuÂmenÂtiertes QualitätsÂmanagement zu betreiben. Mittlere und kleine Unternehmen sehen darin derzeit noch eher eine Möglichkeit, sich von Wettbewerbern positiv abzuheben. Dabei wird die Auswahl der QM-Instrumente, nicht zuletzt unter Aufwands- und NutzenÂgesichtspunkten, auf die spezifische Situation des Unternehmens zugeÂschnitten. FĂĽr die nahe Zukunft zeichnet sich auch bei den mittelgroĂźen Beratungshäusern ab, dass Qualitätsmanagement kein Alleinstellungsmerkmal, sondern eine wettbewerbliche Notwendigkeit sein wird, wenn man gegenĂĽber der Konkurrenz nicht zurĂĽckfallen will. Die Nutzeffekte von Qualitätsmanagement sind zum erheblichen Teil qualitativer Art und oft nicht leicht monetär zu bewerten. DemgegenĂĽber bildet der vergleichsweise hohe Aufwand fĂĽr das Qualitätsmanagement ein recht konkretes Hindernis fĂĽr die EinfĂĽhrung
Small Medium Enterprises Brand Gestalt: A Key Driver of Customer Satisfaction and Repurchase Intention
Purpose: Â There has been a lack of empirical research examining the relationship between brand gestalt, customer satisfaction, and repurchase intention. The present study aims to fill this theoretical gap by analyzing the influence of brand gestalt on customer satisfaction and repurchase intention in the context of Small and Medium Enterprises (SMEs).
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Theoretical framework: Â Â Brand gestalt is a crucial construct that explains the comprehensive perception of a brand held by customers, and its importance in constructing brand meaning is paramount.
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Design/methodology/approach: Â The study employed a quantitative survey approach, using purposive sampling to collect data from 344 SME customers in Manado, Indonesia. The hypotheses were tested using partial least squares structural equation model (PLS-SEM).
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Findings: Â The empirical results demonstrated that the four dimensions of brand gestalt (namely, story, sensescape, servicescape, and stakeholder) are significant predictors of customer satisfaction. Additionally, both brand sensescape and servicescape exert a significant impact on customer intention to repurchase, both directly and through the mediating effect of customer satisfaction. While the direct relationship between the story and repurchase intention was not found to be significant, this result provides support for the complete mediating role of customer satisfaction.
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Research, Practical & Social implications: These findings provide valuable insights for SME practitioners in formulating brand strategies, highlighting that an effective story, sensescape, and servicescape can lead to customer satisfaction and repurchase intention.
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Originality/value: Â This study contributes to the existing literature on SME branding by providing the first empirical evidence on the link between brand gestalt, customer satisfaction, and repurchase intention. Moreover, it can aid in the development of effective branding strategies and improve the competitiveness and performance of small businesses, which can have a positive impact on local economies and communities
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Reactive species driven oxidative modifications of peptides—Tracing physical plasma liquid chemistry
The effluence of physical plasma consists of a significant share of reactive species, which may interact with biomolecules and yield chemical modifications comparable to those of physiological processes, e.g., post-translational protein modifications (oxPTMs). Consequentially, the aim of this work is to understand the role of physical plasma-derived reactive species in the introduction of oxPTM-like modifications in proteins. An artificial peptide library consisting of ten peptides was screened against the impact of two plasma sources, the argon-driven MHz-jet kINPen and the helium-driven RF-jet COST-Jet. Changes in the peptide molecular structure were analyzed by liquid chromatography–mass spectrometry. The amino acids cysteine, methionine, tyrosine, and tryptophan were identified as major targets. The introduction of one, two, or three oxygen atoms was the most common modification observed. Distinct modification patterns were observed for nitration (+N + 2O–H), which occurred in kINPen only (peroxynitrite), and chlorination (+Cl–H) that was exclusive for the COST-Jet in the presence of chloride ions (atomic oxygen/hypochlorite). Predominantly for the kINPen, singlet oxygen-related modifications, e.g., cleavage of tryptophan, were observed. Oxidation, carbonylation, and double oxidations were attributed to the impact of hydroxyl radicals and atomic oxygen. Leading to a significant change in the peptide side chain, most of these oxPTM-like modifications affect the secondary structure of amino acid chains, and amino acid polarity/functionality, ultimately modifying the performance and stability of cellular proteins
Converter Lifetime Assessment for Doubly-Fed Induction Generators Considering Derating Control Strategies at Low Rotor Frequencies
In this paper, various control strategies around the synchronous operating point with the aim to reduce the thermal loading of the rotor-side converter in wind turbines equipped with doubly-fed induction generators are investigated regarding their assets and drawbacks. It is shown that there are various possibilities to prolong the lifetime expectation of the converter regarding its thermal stress by implementing these control strategies. However, every control measure requires a careful design process or a slight adjustment of the system to ensure a positive effect on the overall behaviour of the wind turbine
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