Los memes como estrategia de comunicación publicitaria en redes sociales para aumentar el brand awareness de marcas reconocidas en el mercado ecuatoriano

El presente artículo indaga en las oportunidades de crecimiento que obtienen las marcas más reconocidas en el mercado ecuatoriano al utilizar memes dentro de su estrategia de marketing, el impacto a nivel de recordación de marca y los factores más importantes al momento de considerar su aplicación en redes sociales.This article investigates the growing opportunities obtained by the most recognized brands in the Ecuadorian market by using memes within their marketing strategy, the impact at the level of brand awareness and the most important factors at the moment of recognizing their application in social networks

Contribution of Time of Drinking Onset and Family History of Alcohol Problems in Alcohol and Drug Use Behaviors in Argentinean College Students

Aims: The aim of the study was to analyze independent and potential interactive effects of age at drinking onset and family history of alcohol abuse on subsequent patterns of alcohol drinking, alcohol-related problems and substance use. Methods: Participants were college students (60.3% females, mean age = 20.27 ± 2.54 years) from the city of Córdoba, Argentina. Several measures were used to assess alcohol, tobacco and drug use. The Spanish version of the Brief Young Adult Alcohol Consequences Questionnaire was used to assess alcohol-related problems. Factorial analyses of variance, or its non-parametric equivalent, were performed to explore differences in substance use behaviors and alcohol-related problems in subjects with early or late drinking onset and with or without family history of alcohol abuse. Chi-square tests were conducted to analyze the association between these two risk factors and categorical measures of alcohol, tobacco and drug use. Results: Early onset of drinking was associated with amount of consumption of alcohol including up to hazardous levels, as well as tobacco and drug use. However, the frequency of alcohol problems and frequency of episodes of alcohol intoxication were only related to age of onset in those with a positive family history of alcohol problems. Conclusion: Delaying drinking debut is particularly important in the prevention of future alcohol problems in those adolescents who have a family history of such problems.Fil: Pilatti, Angelina. Universidad Nacional de Córdoba. Facultad de Psicología; ArgentinaFil: Caneto, Florencia. Universidad Nacional de Córdoba. Facultad de Psicología; ArgentinaFil: Garimaldi, Javier Alejandro. Universidad Nacional de Córdoba. Facultad de Psicología; ArgentinaFil: Vera, Belén del Valle. Universidad Nacional de Córdoba. Facultad de Psicología; ArgentinaFil: Pautassi, Ricardo Marcos. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro Científico Tecnológico Conicet - Córdoba. Instituto de Investigación Médica Mercedes y Martín Ferreyra. Universidad Nacional de Córdoba. Instituto de Investigación Médica Mercedes y Martín Ferreyra; Argentin

El carácter transdiagnóstico de las intrusiones mentales/ Transdiagnostic nature of unwanted mental intrusions

Unwanted mental intrusions (UMIs) and their functional consequences had been proposed as symptom dimensions in current cognitive models of Obsessive-Compulsive Disorder (OCD), Body Dysmorphic Disorder (BDD), Illness Anxiety/Hypochondriasis (IA/H) and Eating Disorders (EDs). The main purpose of this doctoral dissertation was to ascertain the transdiagnostic nature of UMIs, above and beyond their specific contents, i.e., obsessional, appearance defects, illness and death, and eating disorders-related. To this end, the Questionnaire of Unpleasant Intrusive Thoughts (QUIT) was designed, and, based on it, four studies were conducted. Studies 1 and 2 examined the transdiagnostic nature of UMIs, based on their respective frequencies and disturbances and the similarities and differences in the functional links among the four UMIs that participants selected as the most upsetting. A non-clinical Spanish population (N=438) and patients with a diagnosis of OCD (N=39) participated in these studies. Study 3 searched for the putative etiopathogenic role of UMIs and examined whether individuals with OCD and those who are vulnerable to the disorder experience more UMIs than people who are not vulnerable to OCD. In this study subjects without risk of OCD (n=68), at risk of OCD (n=71), and OCD patients (n=39) participated. Study 4 examined the transdiagnostic nature of UMIs across different countries and socio-cultural contexts. The objectives were to analyze the putative cultural differences that might influence the universality of UMIs and their form across cultures, as well as their hypothesized transdiagnostic value. Non-clinical participants (N=1473) from seven countries in the Middle East, Europe, and South America participated in this study. Results support the transdiagnostic nature of unwanted mental intrusions in the general population from different countries and cultural contexts, as well as in patients with OCD, revealed by: a) the high percentage rates of participants who experienced the four types of UMIs; b) the relationships among the UMIs in terms of their frequency and the disturbance they provoked; and c) the similarities in the frequency and disturbance due to the UMIs and in the functional consequences of the most disturbing UMIs. The etiopathogenic role of intrusions was supported by: a) the associations between the UMIs and their respective clinical measures; b) the predictive power of intrusions to explain scores on symptoms of these disorders; and c) the increasing tendency to experience all UMIs among individual at risk for OCD, compared to individuals with no risk of OCD. To conclude, the transdiagnostic nature of UMIs across OCD, BDD, IA/H and EDs could help to explain the phenomenological similarities and comorbidities found among these disorders, supporting the inclusion of IA/H and BDD in OC-spectrum disorders. The QUIT can be reliably used as a screening instrument to detect vulnerable individuals in different contexts and cultures.Unwanted mental intrusions (UMIs) and their functional consequences had been proposed as symptom dimensions in current cognitive models of Obsessive-Compulsive Disorder (OCD), Body Dysmorphic Disorder (BDD), Illness Anxiety/Hypochondriasis (IA/H) and Eating Disorders (EDs). The main purpose of this doctoral dissertation was to ascertain the transdiagnostic nature of UMIs, above and beyond their specific contents, i.e., obsessional, appearance defects, illness and death, and eating disorders-related. To this end, the Questionnaire of Unpleasant Intrusive Thoughts (QUIT) was designed, and, based on it, four studies were conducted. Studies 1 and 2 examined the transdiagnostic nature of UMIs, based on their respective frequencies and disturbances and the similarities and differences in the functional links among the four UMIs that participants selected as the most upsetting. A non-clinical Spanish population (N=438) and patients with a diagnosis of OCD (N=39) participated in these studies. Study 3 searched for the putative etiopathogenic role of UMIs and examined whether individuals with OCD and those who are vulnerable to the disorder experience more UMIs than people who are not vulnerable to OCD. In this study subjects without risk of OCD (n=68), at risk of OCD (n=71), and OCD patients (n=39) participated. Study 4 examined the transdiagnostic nature of UMIs across different countries and socio-cultural contexts. The objectives were to analyze the putative cultural differences that might influence the universality of UMIs and their form across cultures, as well as their hypothesized transdiagnostic value. Non-clinical participants (N=1473) from seven countries in the Middle East, Europe, and South America participated in this study. Results support the transdiagnostic nature of unwanted mental intrusions in the general population from different countries and cultural contexts, as well as in patients with OCD, revealed by: a) the high percentage rates of participants who experienced the four types of UMIs; b) the relationships among the UMIs in terms of their frequency and the disturbance they provoked; and c) the similarities in the frequency and disturbance due to the UMIs and in the functional consequences of the most disturbing UMIs. The etiopathogenic role of intrusions was supported by: a) the associations between the UMIs and their respective clinical measures; b) the predictive power of intrusions to explain scores on symptoms of these disorders; and c) the increasing tendency to experience all UMIs among individual at risk for OCD, compared to individuals with no risk of OCD. To conclude, the transdiagnostic nature of UMIs across OCD, BDD, IA/H and EDs could help to explain the phenomenological similarities and comorbidities found among these disorders, supporting the inclusion of IA/H and BDD in OC-spectrum disorders. The QUIT can be reliably used as a screening instrument to detect vulnerable individuals in different contexts and cultures

Descentralización de los cuidados en Salud Mental : un espacio de reflexión. / Decentralization of cares in mental health: a space for reflection.

Although of health dimension is mediated by the social context, hegemonic models prioritize the professionalization and individualization of cares, and the role of social environment remains invisible. This paper presents a reflection on the centralization of cares in mental health, starting from the dichotomy between professionalized and informal cares. Some reflections on how mental health care could be decentralized were also consider. Revaluating the role of the social environment, and generate tools of collective management of health-disease are suggested. Keywords: cares, mental health, mutual support, caregiver, critical review

Los fenómenos elementales en la estructura psicótica

Esta investigación tiene como objetivos generales describir la estructura psicótica según las elaboraciones de S. Freud y J. Lacan, y desarrollar los fenómenos elementales propios de esta estructura. Nuestro objetivo específico es desarrollar los fenómenos elementales en la psicosis, para acercarnos a nuestra hipótesis de investigación: “Los fenómenos elementales son una construcción posibilitadora del sujeto frente al goce absoluto”. La investigación tiene cuatro partes. En la primera, desarrollamos los trabajos principales de Sigmund Freud que explican el funcionamiento de la psicosis. En la segunda, realizamos el recorrido de la obra de Jacques Lacan, describiendo conceptos fundamentales de la constitución del sujeto y, fundamentalmente, psicosis y fenómenos elementales. En la tercera parte, desarrollamos el aporte de autores psicoanalíticos contemporáneos acerca de los fenómenos elementales. En el cuarto capítulo, se expone un caso clínico de psicosis para ilustrar el marco teórico. En las conclusiones, a partir de la articulación de los conceptos trabajados con el caso clínico, nos acercamos a la hipótesis que los fenómenos elementales son una construcción posibilitadora del sujeto frente al goce absoluto, una oportunidad para el sujeto de crear lazo social.This research has as general objectives: describe the psychotic structure according to the elaborations of S. Freud and J. Lacan, and develop their own elementary phenomena of this structure. Our specific goal is to develop the basic phenomena in psychosis, to approach our research hypothesis: "The basic phenomena are an enabler construction of the subject against the absolute enjoyment." The research has four parts. In the first, we developed the main works of Sigmund Freud explaining the operation of psychosis. In the second, we made the tour of Jacques Lacan's work, describing fundamental concepts of the constitution of the subject and fundamentally, psychosis and elementary phenomena. In the third, we develop the contribution of contemporary psychoanalytic authors about the basic phenomena. In the fourth chapter, a case of psychosis is exposed to illustrate the theoretical framework. The conclusions from the articulation of the concepts worked with the clinical case, we approach the hypothesis that the elementary phenomena are an enabler construction of the subject against the absolute enjoyment, an opportunity for the subject to create social bond.Fil: Vera, Nahir Belé

Cata Mórtola de Bianchi: the production of an artist from Boca through a decolonial look (1925-1945)

En este trabajo se analizan tres obras de la artista boquense Catalina Mórtola de Bianchi (1889-1966), en el contexto de las vanguardias del Río de la Plata como expresión del compromiso de la artista con su barrio, en cuanto a referencia material y simbólica. En sus obras, la artista produce a partir de una estructura identitaria barrial, que implica no sólo la producción artística sino también la autogestión de los espacios culturales de exhibición a través de los cuales los artistas locales pueden visibilizar su producción, interpelando directamente al público con el que se referencian. Entonces, esta propuesta de análisis ofrece una mirada descolonial que permite, por un lado, recuperar los lineamientos de las fragmentadas políticas culturales que se gestaron en ese momento, democratizadoras del acceso a la producción y circulación del arte y, por otro lado, revisar la situación de una artista desplazada del canon del arte argentino, cuya construcción tradicionalmente colonial invisibiliza la autogestión regional, especialmente la desarrollada por artistas mujeres.This paper analyzes three works by the artist from Boca, Catalina Mórtola de Bianchi (1889-1966), in the context of the Río de la Plata avant-garde as an expression of the artist's commitment to her neighborhood, in terms of material and symbolic reference. In her works, the artist produces based on a neighborhood identity structure, which implies not only artistic production but also the self-management of cultural exhibition spaces through which local artists can make their production visible, directly addressing the public with which they are referenced. So, this analysis proposal offers a decolonial look that allows, on the one hand, to recover the guidelines of the fragmented cultural policies that were developed at that time, democratizing access to the production and circulation of art and, on the other hand, to review the situation of an artist displaced from the canon of Argentine art, whose traditionally colonial construction makes regional self-management invisible, especially that developed by female artists.Facultad de Arte

Sin rastro y sin rostro : Prácticas y reflexiones en la representación de corporal

En el presente trabajo realizo un análisis sobre la composición y el estudio de la figura humana, a partir de las temáticas de autorretrato, modelo vivo, y referencias de obras de artistas nacionales a lo largo del tiempo. Se pretende reflexionar sobre la representación de la corporalidad, en diversidad de escalas y materialidades, entendida como una de las practicas artísticas de mayor constancia y desarrollo a lo largo de la enseñanza de las diferentes disciplinas. A su vez, responde a la experimentación de técnicas, materialidades y soportes, tomando como punto temático la propia imagen: reconocimiento, movimiento, exposición, entre otros ejes. Se propone poner el cuerpo, como una búsqueda consiente de la propia identidad, crear encuadres que traigan a la presencia aquellas sensaciones internar que nos provoca habitar nuestra propia corporalidad, reconociendo estos espacios como recursos creativos.Facultad de Arte

Remedios González Barrón e Inmaculada Montoya-Castilla (Coords.)(2015): Psicología Clínica Infanto- Juvenil.

Remedios Gonz.lez Barr.n e Inmaculada Montoya-Castilla (Coords.)(2015): Psicología Clínica Infanto-Juvenil

ELSA 2014 Cohort: Risk Factors Associated With Heavy Episodic Drinking Trajectories in Argentinean College Students

Heavy episodic drinking (HED) is highly prevalent in college students. In Argentina, there is a notable lack of longitudinal studies examining drinking trajectories. The present study identified HED trajectories in Argentinean college students during the first 3 years of college (seven waves) and examined the association between risk factors for alcohol use and HED trajectories. The sample was composed of 1,240 college students [63.1% women, aged 18–25 years (M = 19.1 ± 1.7)] who completed at least three waves (the first data collection and ≥2 follow-ups). For 3 years, participants completed seven surveys that measured HED frequency, age of drinking onset, drunkenness occurrence, trait impulsivity, family history of alcohol abuse, stressful life events, and perceived peer’s drinking. Latent Class Growth Analysis (LCGA) and Multinomial Logistic Regression (MLR) were used to identify the pattern and number of HED trajectories and to explore which risk factors better distinguished between the trajectories, respectively. Six HED trajectories were identified: Heavy Stable Frequency, Moderate Stable Frequency, Moderate Decreasing Frequency, Stable Infrequent, Decreasing Infrequent, and No-HED. Younger age of drinking onset, alcohol intoxication, greater perception of peer drinking frequency and higher levels of impulsivity (i.e., sensation seeking, lack of premeditation, and positive urgency) increased the probability of belonging to the trajectories with more frequent HED. These trajectories partially coincide with those identified in studies from other cultures. Unlike previous studies, we did not find a trajectory with increasing/ascending HED frequency. This may be related to contextual/cultural variables unique to Argentina, like differences in the age when the peak in alcohol consumption is reached or the legal minimum age to buy alcoholic beverages in this country, and the idiosyncratic elements that characterize college life in Argentina. This work represents a step forward in the identification of risk factors differentiating between different HED trajectories, and help understand changes in alcohol use during college, in an understudied population.Fil: Vera, Belén del Valle. Universidad Nacional de Córdoba. Instituto de Investigaciones Psicológicas. - Consejo Nacional de Investigaciones Científicas y Técnicas. Centro Científico Tecnológico Conicet - Córdoba. Instituto de Investigaciones Psicológicas; Argentina. Universidad Nacional de Córdoba. Facultad de Psicología; ArgentinaFil: Pilatti, Angelina. Universidad Nacional de Córdoba. Instituto de Investigaciones Psicológicas. - Consejo Nacional de Investigaciones Científicas y Técnicas. Centro Científico Tecnológico Conicet - Córdoba. Instituto de Investigaciones Psicológicas; Argentina. Universidad Nacional de Córdoba. Facultad de Psicología; ArgentinaFil: Pautassi, Ricardo Marcos. Universidad Nacional de Córdoba. Facultad de Psicología; Argentina. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro Científico Tecnológico Conicet - Córdoba. Instituto de Investigación Médica Mercedes y Martín Ferreyra. Universidad Nacional de Córdoba. Instituto de Investigación Médica Mercedes y Martín Ferreyra; Argentin

Metodología de enseñanza basada en la indagación (ECBI) aplicado a los problemas de desempeño ocupacional en la disfunción física

Memoria ID2022-016. Ayudas de la Universidad de Salamanca para la innovación docente, curso 2022-2023