The taste for the particular: A logic of discernment in an age of omnivorousness

This article provides an analysis of two leading specialist wine magazines, Decanter and Wine Spectator, and the codification and legitimation of a ‘taste for the particular.’ Such media of connoisseurship are key institutions of evaluation and legitimation in an age of omnivorousness, but are often overlooked in research that foregrounds the agency of tasters and neglects the conventionalization of tasting norms and devices. The wine field has undergone a process of democratization typical of omnivorousness more broadly: former elite/low boundaries (operationalized in the paper through the Old/New World dichotomy) are ignored, and a discerning attitude is encouraged for wines from a diversity of regions. Drawing on the magazines’ audience profile and market position data, and a content analysis of advertising and editorial content from 2008 and 2010, I examine the differences in the use of four legitimation frames (transparency, heritage, genuineness and external validation) for the provenance elements of Old and New World wines. The analysis suggests that the Old World—typically French—notion of terroir, on which the traditional Old/New World boundary rested, has been democratized through the particularities of provenance. Yet, the analysis also reveals continuing differences between the two categories (including greater emphasis on the heritage and external validation of Old World context of production, and on the transparency and genuineness of New World producers), and the preservation of established hierarchies of taste through the application of terroir to New World wines, which retain the Old World and France as their master referent

Participation through the Lisbon Strategy: Comparing the European Employment Strategy and pensions OMC

The present article aims to shed light on the implementation of the Lisbon strategy with regard to its governance framework and participation \u2013 of the social partners \u2013 in particular. In order to assess the participation of (European) social partners in this governance framework and its influence on national reforms we will refer to the European Employment Strategy (EES) (defined in the Amsterdam Treaty of 1997 and then integrated in the broader Lisbon strategy in 2000) and to the pensions OMC (the process of soft coordination of pension reforms agreed on at the Stockholm Council of 2001)