Продвижение образовательных услуг вуза с помощью интернет-технологий

Объектом исследования является система интернет-продвижения образовательных услуг ТПУ. Цель работы - разработка рекомендаций по использованию интернет-технологий для совершенствования системы продвижения образовательных услуг ТПУ. В результате исследования были разработаны рекомендации по использованию интернет-технологий для совершенствования системы продвижения образовательных услуг ТПУ. Область применения: образовательные учреждения. Значимость работы состоит в следующем: - адаптированный алгоритм построения интернет-маркетинговой стратегии может быть использован для любого вуза; - разработанные рекомендации могут быть в дальнейшем применены в ТПУ.The object of research is Internet-marketing of educational services of TPU. Purpose of research is to develop recommendations on how to use Internet-technologies to improve the system of educational services promotion in TPU. Scope: educational institutions. Significance: - adapted algorithm of Internet marketing strategy developing can be used for any university; - proposed recommendations can be further applied in TPU

Prevalence and psychopathological characteristics of depression in consecutive otorhinolaryngologic inpatients

<p>Abstract</p> <p>Background</p> <p>High prevalence of depression has been reported in otorhinolaryngologic patients (ORL). However, studies using a semi-structured interview to determine the prevalence of depression in ORL are lacking. Therefore the present study sought to determine the depression prevalence in ORL applying a semi-structured diagnostic interview and to further characterize the pathopsychological and demographic characteristics of depression in these patients.</p> <p>Methods</p> <p>One-hundred inpatients of the otorhinolaryngologic department of a German university hospital participated voluntarily (age M = 38.8 years, SD = 13.9; 38.0% female). Depression was assessed using a clinical interview in which the International Diagnostic Checklist for depression (IDCL) was applied. Patients completed the Brief Symptom Inventory (BSI) which constitutes three composite scores and nine symptom scales and the Beck Depression Inventory (BDI). Multivariate analyses of variance, correlations and effect sizes were conducted.</p> <p>Results</p> <p>A prevalence of depression of 21.0% was determined, 38.0% of the depressed patients were female. Depressed patients showed higher scores on the BSI-scales "interpersonal sensitivity", "depression", "anxiety", "phobic anxiety" and "psychoticism" with medium effect sizes.</p> <p>Conclusions</p> <p>High prevalence of depression was found which is in accordance with results of prior studies. Depressed patients showed higher psychological distress as compared to non-depressed patients. The results call for carrying on in engaging in depression research and routine depression screening in ORL.</p