206 research outputs found
The influencing effect of slogans in segment of children
Nowadays children face lots of slogans every single day. A good slogan generates feelings. Of course these feelings, brand names and slogans can be placed in mind of children by marketing experts. The remember rate of slogans is shockingly high, higher than is case of their parents. We can state that well-placed slogans play a very important role in influencing of children. All of these contribute to the development of brand loyalty, which â if it develops during childhood â can last an entire lifetime. My primary research (sample size is 1222 children) shows the remember rate of slogans and brand names in case of different foods with high level of fat-, sugarand/or salt content
The responsibility of marketing and legislation in childhood obesity
The purchasing power of youth is considerable; they are the market of the future. , the young generation is the most influenced and
vulnerable segment of the economy. The greatest problem of the influencing of our children is the rising cost of childhood obesity. The health
care system cannot keep up with the pressure of obesity. Today, the risk of obesity is a bigger problem than smoking or alcoholism. The
greatest problem is that youth underestimates the cost and risk of consumption of foods with high levels of fats, sugar and/or salt
Ki a felelĆs â ĂttekintĂ©s a gyermekkori elhĂzĂĄsrĂłl
A gyermekkorban Ă©s fiatalkorban jelentkezĆ elhĂzĂĄs, mint tĂĄrsadalmi jelensĂ©g mĂĄra mĂĄr nem
csupĂĄn az egyĂ©n egĂ©szsĂ©gĂŒgyi ĂĄllapotĂĄt negatĂvan befolyĂĄsolĂł tĂ©nyezĆ, hanem
nemzetgazdasĂĄgi szinten jelentkezĆ komoly Ă©s sokoldalĂș problĂ©ma. A tĂșlsĂșlyossĂĄg Ă©s a belĆle
szĂĄrmazĂł egĂ©szsĂ©gĂŒgyi problĂ©mĂĄk mindenkĂ©ppen hozzĂĄjĂĄrulnak mind az egyĂ©ni, mind a
tĂĄrsadalmi jĂłlĂ©t csökkenĂ©sĂ©hez. Emellett mindenkĂ©ppen meg kell emlĂteni a tĂșlsĂșlyossĂĄgbĂłl
Ă©s elhĂzĂĄsbĂłl szĂĄrmazĂł egĂ©szsĂ©gĂŒgyi kiadĂĄsok drasztikus emelkedĂ©sĂ©t, mely napjainkban a
legĂ©getĆbb egĂ©szsĂ©gĂŒgyi-, Ă©s mĂĄr-mĂĄr finanszĂrozhatatlan gazdasĂĄgi problĂ©mĂĄvĂĄ nĆtte ki
magĂĄt. Nem elhanyagolhatĂł azoknak a szĂĄma, akik az elhĂzĂĄs jĂĄrvĂĄnyszerƱ terjedĂ©sĂ©ben
jelentĆs szerepet tulajdonĂtanak az Ă©lelmiszeriparnak, a magas zsĂr-, sĂł-, cukortartalmĂș
Ă©lelmiszerek gyĂĄrtĂłinak, valamint a tĂșlzottan is hatĂ©kony marketingkommunikĂĄciĂłnak.
KutatĂĄsomban vizsgĂĄlom a gyermek- Ă©s fiatalkori elhĂzĂĄs felelĆseinek szerepĂ©t Ă©s körĂ©t
(ĂĄllam, ĂŒzleti szektor, szĂŒlĆk, miko-, Ă©s makrokultĂșra, egyĂ©ni felelĆssĂ©gvĂĄllalĂĄs) keresve a
leginkĂĄbb felelĆssĂ©ggel bĂrĂł szereplĆt. | There is no doubt that overweight and the health problems arising from obesity contribute to
the decrease of both individual and social welfare. I should also mention the drastic increase
of health expenses caused by overweight and obesity, because recently it has became the most
pressing health and almost a non-financeable economic problem. Number of people is nonnegligible
who think that epidemic spread of obesity is significantly attributable to food
industry, to producers of foods with high level of fat, salt and sugar, and to overdrew
marketing communications. In my paper I examine the responsibility of different players
(state, business sector, parents, micro- and macro culture, individual responsibility) and I
looking for the most important influencing factor in process of childhood obesity
A gyermekkori elhĂzĂĄs Ă©s Ă©lelmiszercĂmke összefĂŒggĂ©seinek marketing szempontĂș vizsgĂĄlata
A fiatalkorĂșak cĂ©lcsoportja a piac leginkĂĄbb befolyĂĄsolhatĂł szegmensĂ©t jelenti.
KutatĂĄsaink szerint a fiatalok fele nem fordĂt kĂŒlönösebb figyelmet az egĂ©szsĂ©ges tĂĄplĂĄlkozĂĄsra,
s a fiataloknak csupĂĄn egyharmada Ă©rti az Ă©lelmiszercĂmke jelölĂ©seit. SĂșlyosbĂtja
a helyzetet, hogy magas zsĂr-, sĂł-, cukortartalmĂș Ă©lelmiszereket (pĂ©ldĂĄul
gyorsĂ©ttermi lĂĄncok termĂ©kei, kĂłla, chips) nĂ©pszerƱsĂtenek. A hazai Ă©lelmiszercĂmke-
szabålyozåsban mindenképpen célszerƱ figyelembe venni mås orszågok gyakorlatåt,
kĂŒlönös tekintettel az EgyesĂŒlt Ăllamok Ă©lelmiszercĂmkĂ©ire, valamint a Magyar
Nemzeti SzĂvalapĂtvĂĄny elkĂ©pzelĂ©seire. Az elmaradĂĄs eredmĂ©nye a 20%-ban tĂșlsĂșlyos,
egĂ©szsĂ©gĂŒgyi problĂ©mĂĄkkal kĂŒzdĆ fiatal nemzedĂ©k
Regulation of âunhealthy foodâ advertisements according to health-care workers
The proportion of food advertisements (particularly advertisements of foods with high level of fat, sugar and/or salt) is high. The advertised âunhealthyâ
foods are most popular in segment of children. We can state that these advertisements influence the childrenâs eating habits and their food
consumption and contribute the rising cost of childhood obesity. There are several initiations to protect children. According to health-care workersâ
opinion in Hungary is the childhood obesity is dangerous and e.g. fat tax can contribute to reduction of unhealthy foodsâ consumption. The opinion
of experts is clear; redefinition of advertising regulation is needed in case of foods with high level of fat, sugar and/or salt
A gyermekkori elhĂzĂĄs gazdasĂĄgi Ă©s marketing aspektusai az egĂ©szsĂ©gĂŒgyi szakemberek szerint | THE ECONOMIC AND MARKETING ASPECTS OF CHILDHOOD OBESITY ACCORDING TO HEALTH CARE EXPERTS
There is no doubt that the health problems arising from obesity contribute to the decrease of both individual and social welfare. I should also mention the drastic increase of healthcare expenses caused by overweight and obesity, because recently it has become the most pressing health issue and almost a non-financeable economic problem. A significant number of people agree that the epidemic spread of obesity is significantly attributable to food industry, to producers of foods with high levels of fat, salt and sugar, and to overdrew marketing communications. In my research I examine the opinion of health care workers. 1,183 experts took part in my research. Experts describe a high level of correlation between childhood obesity and corporate marketing activity. Results of my research call attention to the importance of consumer protection
- âŠ