The proportion of food advertisements (particularly advertisements of foods with high level of fat, sugar and/or salt) is high. The advertised “unhealthy”
foods are most popular in segment of children. We can state that these advertisements influence the children’s eating habits and their food
consumption and contribute the rising cost of childhood obesity. There are several initiations to protect children. According to health-care workers’
opinion in Hungary is the childhood obesity is dangerous and e.g. fat tax can contribute to reduction of unhealthy foods’ consumption. The opinion
of experts is clear; redefinition of advertising regulation is needed in case of foods with high level of fat, sugar and/or salt
